Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Which hreflang tag to use for .eu domain
-
Hi there,
We're trying to solve a problem with one of our domains, we have a .eu CCTLD and we're trying to implement hreflang tags.
On our US and UK sites, we use "en-us" and "en-gb", but it's not clear how to approach this european problem, as there is not a "en-eu" tag.
The site is in English, but serves several European countries speaking different languages.
What's the best hreflang code to use in this situation?
Any help much appreciated,
Thanks!
-
Open your Analytics.
Open Audience > Demographics > Language
Do you have any worthwhile languages to target after US and UK? maybe a generic EN, maybe FR or de-de, possibly ES?
If you want to use a hreflang on .eu, I would suggest the generic EN. That's what Google suggests here, as well:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2620865
-
From my understanding when using hreflang to denote English speakers in the entirety of the European Union you wouldn't need a regional tag on there.
I.E. if you targeting English speakers in Canada it would be "en-ca" whereas targeting English speakers in the UK would be "en-gb". But when targeting English speakers in all 27 (?) EU nations at once then you would just use "en".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Doesn't Google Use My Title Tag and Meta Description?
Hi fellow Moz SEOs, Need your URGENT help! We set an optimised title & meta description for our client websites. These titles are approved by our clients. Before somedays, they checked on Google, noticed the title & meta description were not the same. Next moment, they notified me about this issue. The title & meta description looks fine when I checked the source code. So, why Google use title & meta description differently? For example: Title approved by client: Top Specialist Divorce & Family Lawyer - Yeo & Associates LLC
International SEO | | Verz
Google set our title: Yeo & Associates LLC: Top Specialist Divorce & Family Lawyer Title approved by client: Filing For Divorce Online in Singapore | DivorceBureau®
Google set our title: DivorceBureau®: Filing For Divorce Online in Singapore Title approved by client: Halal Buffet & Bento/Packet Meals Event Caterer Singapore | Foodtalks
Google set our title: Foodtalks - Halal Buffet & Bento/Packet Meals Event Caterer Singapore Title approved by client: Child Care Centre in Singapore| Top Preschool | Carpe Diem
Google set our title: Carpe Diem: Child care Centre in Singapore| Top Preschool Every day, they are requesting me to update Google's title with their approved title. Also, asking me these questions.
Why did this happen?
Why didn't set their recommended title? Is there any way to set our approved titles? Please, help me to find the solution. ASAP Thanks in advance!0 -
How do hreflang attributes affect ranking?
We have a site in English. We are considering translating the site into Dutch. If we use a hreflang attribute does that mean we have to create a duplicate page in Dutch for each English page, or does Google auto-translate? How would duplicate pages, even if they are in a different language, affect ranking?
International SEO | | Substance-create0 -
GeoIP Redirects & hreflang
Hello, We believe we've had some issues with hreflang tags not remaining validated due to the implementation of geoIP redirects. Previously, if a user clicked a landing page on Google search that was not targeted for their territory, they would instantly be redirected to a sub path that targets their territory using geoIP redirects. We're planning to remove the initial geoIP redirects and have messaging that prompts the user to either stay on the page they've landed on, or be redirected to page that is right for their territory. However, if a user has selected to be redirected to a sub path that is targeted for their territory, they will have a cookie preference set for the IP location they've selected, and will continue to be redirected to their chosen sub path. My question is, will a crawler follow and trigger the geo preference cookie, which could potentially cause complexities in validating hreflang tags and ranking of content for the right market. Thanks.
International SEO | | SEONOW1230 -
How to avoid duplication across multiple country domains
Here's the scenario: I have a client currently running one Shopify site (AU) They want to launch three more country domains (US, UK and EU) They want each to be a standalone site, primarily so the customers can purchase in their local currency, which is not possible from a single Shopify site The inventory is all from the same source The product desscriptions will all be the same as well Question: How do we avoid content duplication (ie. how will canonical tags work in this scenario)?
International SEO | | muzzmoz0 -
International SEO Question: Using hreflang tags across two different TLDs.
Hi! My UK based company just recently made the decision to let the US market operate their ecommerce business independently. Initially, both markets were operating off the same domain using sub-directories (i.e: www.brandname.com/en-us/ , www.brandname.com/en-gb/ ) Now that the US team have broken away from the domain - they are now using www.brandnameUSA.com while the UK continues to use www.brandname.com/en-gb/. The content is similar across both domains - however, the new US website has been able to consolidate several product variations onto single product pages where the UK website is using individual product pages for each variation. We have placed a geo-filter on the main domain which is 301 redirecting North American traffic looking for www.brandname.com to www.brandnameUSA.com However, since the domain change has taken place, product pages from the original domain are now indexing alongside the new US websites product pages in US search results. The UK website wants to be the default destination for all international traffic. My question is - how do we correctly setup hrlang tags across two separate TLDs and how do we handle a situation where multiple product pages on the "default" domain have been consolidated into one product page on the new USA domain? This is how we are currently handling it: "en-us" href="https://www.BRANDNAMEUSA.com/All-Variations" /> href="https://www.BRANDNAMEUSA.com/All-Variations" />
International SEO | | alexcbrands0 -
Hreflang for bilingual website in the same region/location
Hi everyone, got a quick question concerning the hreflang tag. I have a website with 2 different language versions targeting to the same region(Reason: The area is bilingual however not everyone speaks the other language fluently) Question:
International SEO | | ennovators
Can I use hreflang in that case like: Many thanks in advance0 -
If I redirect based on IP will Google still crawl my international sites if I implement Hreflang
We are setting up several international sites. Ideally, we wouldn't set up any redirects, but if we have to (for merchandising reasons etc) I'd like to assess what the next best option would be. A secondary option could be that we implement the redirects based on IP. However, Google then wouldn't be able to access the content for all the international sites (we're setting up 6 in total) and would only index the .com site. I'm wondering whether the Hreflang annotations would still allow Google to find the International sites? If not, that's a lot of content we are not fully benefiting from. Another option could be that we treat the Googlebot user agent differently, but this would probably be considered as cloaking by the G-Man. If there are any other options, please let me know.
International SEO | | Ben.JD0 -
Country specific domains pointing to a .com site
Hello, I am new to seo so please be easy if this happens to be a "silly" question. My company has a .com site. We are expanding into global markets, focusing on specific countries right now. General question: Would I be penalized for duplicate content if I purchased country-specific domains and pointed them to the .com site? Thanks, Jim
International SEO | | jimmer0