Best domain for spanish language site targeting ALL spanish territories?
-
hi, we're have a strong .com domain and are looking to launch a site for spanish speakers (ie latin america + spain).
we already have various subdirectories for some foreign language sites (eg. ourdomain.co.uk, us.ourdomain.com, ca.ourdomain.com, ourdomainchina.com, ourdomainindia.com etc)
we already have a B2B site ourdomain.com-es which will remain the same.
I'm thinking best practice would be to launch translated copy for the following:
ourdomain.com/pt etc etc
firstly is this the best option?
secondly, i'm really interested to hear whether there is a less time/resource intensive route that would give us visibility in ALL spanish speaking territories?
Also - if we go with just one of the above (eg ourdomain.com/cl) how likely are we to get traction in other spanish speaking territories?
any help much appreciated!
-
Thanks so much Gianluca, v comprehensive.
I've decided to go for ourdomain.com/es/ as a solution for spanish speakers and i'll be sure to use rel=”alternate”hreflang=”x”.
-
Ok... let's try to answer to all your questions :).
Subdomain, subdirectories or country level domain names?
For sure I would avoid the subdomain option. Even though you can geo target a subdomain in GWT, it has not the same strenght of a country level domain name and, from a link building point of view, it doesn't help creating a larger link profile and it doesn't take any advantage from the root domain backlinks as the subfolder option.
So you have to choose between country level domain names or subcarpet. The choice, more than to SEO factors, depends on the overall business model you have in mind. If the site is - for instance - for a web based service, maybe the subcarpet is the best solution. If the site should reflect a strong presence in the targeted countries, therefore the best choice is a country level domain name.
Said that, both have advantages and defects:
- Country level domain names:
- Google tends to prize these kinds of domain in the regional Google;
- People is used to look for "national" site with its country level domain name
- The worst defect is that you have to build as many link building and inbound marketing campaign as the country that are targeted, because they all start with an empty link profile.
- Subcarpets
- You can geo target subcarpet in GWT
- Any geo targeted subcarpet take advantages of all the domain name link profile. Let's say. If your domain main version obtain a link from BBC, that links is partly benefitting also the other countries based subcarpet
- Subcarpets perform not so well as country level domain names in the regional Googles.
In both option you would remember to implement the use of rel alternate hreflang tag, in order to not having, for instance, the Chile version outranking the Peruan one, or - worst - to have Google considering all those spanish versions as duplicates.
There is a less time/resource intensive route that would give us visibility in ALL spanish speaking territories?
Yes... a good example is the one presented by Apple.com. In fact, it offers www.apple.com /la/ (latin america) subcarpet. They solve the "store" issue addressing the users to its distributors online shops or address.
In the case you have an eCommerce, than you would need to configure all the currencies and prize calculator in order to allow your users to configure the payments using theirs.
Said that, you would need to commit a very strong and "multi-country" link building and inbound marketing campaign in order to rank in every single regional Google with this solution.
Also - if we go with just one of the above (eg ourdomain.com/cl) how likely are we to get traction in other spanish speaking territories?
Theoretically it can happen. But it is mostly an exception, and - sincerely - not very loved by users.
If I look for a content in spanish and I live in Spain (as I do), I would prefer to click on .es or /es/ subcarpet site rather than a /cl/ one of .cl domain name, because I would not consider these latter option useful for my needs.
- Country level domain names:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving from single domain to multiple CCTLDs
Hi, I have a website targeting 3 markets (and therefor 3 languages). I was currently using a single domain with each market being targeted in the following format: www.website.com/pl
International SEO | | cellydy
www.website.com/de
www.website.com/hu It's clear to me by looking at organic results, that in my industry (Real Estate) Google is putting a large emphasis on local businesses and local domains. Top 10 organic results for all my keywords in all markets have country specific CCTLDs. I decided to migrate from a single domain strategy to a multi domain strategy. I own the domains. The new structure is www.website.com/pl -> www.website.pl
www.website.com/de -> www.website.de
www.website.com/hu -> www.website.hu All the website have been added to google search console and 301 redirects are in place and working correctly. The pages are all interlinked and have rel=alternate to each other. The sitemaps are all done correctly. My question is how do I tell Google about this. The change of address feature only works for changing one domain to one other domain. It's been a week and the old www.website.com domain is still showing up (even considering 301 redirects). Or do I just need to be patient and wait it out? Any tips?0 -
Country and Language Specific URL Paths
Wanted to ask everyone a questions: So our company is going to be doing a website that is going to be full of videos. The url path will be country.domain.com/language/slug/content-id. We redirect the user when they go to the different country. So if you're in spain on a train to france your URL will change from es.domain.com/es/slug/content-id to fr.domain.com/es/slug/content-id. Each country can listen to each video in all languages. My question is with hreflang tags and canonicals. Aside from targeting users in a certain country via Google Search Console, how do I eliminate duplication and tell Google which I'd like to show up via which country. In spain I would like es.domain.com/es/slug/content-id to show in Google and would have hreflang tags on each of the es.domain pages but what about fr.domain.com/es/slug/content-id since it would show the same content? I can't canonical to one of them since I need them to show in their respective country. How do I show the difference in language and country without showing duplication?
International SEO | | mattdinbrooklyn0 -
Best International Rank Checker?
Anyone have a recommendation for the best international ranking tool. I'm looking to gather accurate ranking trends and am looking for a service that will return rankings in as many localized countries as possible.
International SEO | | marcbn0 -
Multiple Regional Domains - such as .co.uk / .de etc for one brand
Hello, We are in the process of building up our version 2 for our site, currently we have only one domain (i.e. xxxxx.com). Our target audience is distributed among various regions and speak different languages, we would like to know which will benefit us more: a) by having one root domain and then having folders based on automatic IP detection, for example the customer opening a website in Japan would see the domain as: www.xxxx.com/jp. B) or is it better to have different domains so in the above case it will be www.xxxx.co.jp. The content on the site will be different based on the regional demand, so of course the language will be Japanese and the content will also be aligned with the Japanese community. We plan to start with 5 different markets (UK/US/AU, Japan, China, Germany, Spanish speaking countries). We would appreciate if you can suggest us the best route to achieve the best results. Thank you, SK
International SEO | | sidkumar0 -
Multilingual site - Best choice?
Quick question for a site that has the same content but in a different language (not machine translated) on seperate pages.
International SEO | | Crunchii
Say I have:www.mydomain.com (which is in English)
www.mydomain.com/ES (which is in Spanish)
www.mydomain.com/NL (which is in Dutch) I don't want to limit the ie. Spanish to only Spain so geotargeting isn't necessary What is the best/correct setup for the pages?0 -
E-Commerce site in 2 languages - Duplicate content or not?
How does Google view this? Our current site works like:
International SEO | | bjs2010
www.domain.com/EN - English
www.domain.com/ES - Spanish All products are the same, just different language and different URL for them - is this good or bad? I thought of either Going with .co.uk or .com for "English" and a .es for "Spanish"
OR Subdomaining it. www.es.domain.com and www.en.domain.com Any advice appreciated!0 -
Changing server location for a global targetted site
Hi, I am just in the process of purchasing a site from someone. The site has a global target audience (well global English speaking anyway). The site is on a .info domain and is currently hosted in Germany. Checking on SemRush it looks like 70% of traffic comes from English speaking countries (US, Australia, Canada, UK). Now I need to move the hosting to one of my own when I change ownership of the site. Now does it overly matter where I choose my hosting as currently it is hosted in Germany (around 4% of visitors from Germany) but I want to do my best not to knock any rankings but I was thinking of moving it to a UK or US based host but still want to keep a general worldwide userbase. As the US accounts for the largest part of traffic (39%) would I be best choosing hosting based over in the US or does it not overly matter too much (I am in the UK so most hosting I use is UK based). I have read a number of posts on server location but most seem to be for site which have a country specific target audience. Thanks for your help! 🙂
International SEO | | Wardy0 -
Is it possible to geotag language folders on a .co.uk domain
Hi all, I'm going around in circles a little on this one, so I thought that I'd as as I haven't found anyone asking quite the same thing (sorry if someone has). I have a .co.uk site and would like to set up some different language variations. I've been looking at the subfolder route for now (budget is limited). Can I set a geotag in webmaster tools on a .co.uk site or does it need to be a domain that Google considers country neutral? Many thanks for any suggestions!
International SEO | | ceecee0