SEO NEWBIE!!!
-
I am trying to get my website (and business) to the top of the search engines..just like everybody else here. I have no idea what I am doing and I have to do this myself, because I do not have the extra money to hire somebody to do it for me.
So, my question is... Where can I go to figure out how to do this? I don't know some of the "lingo" used. Like it slow crawled my sites and it wants me to fix a few things and I don't know what it is talking about.
HELP!!!
Becky
-
Brice,
Thanks for your reply... This is where I get lost... Most of what you said is like a foreign language to me. Sorry...
A few things that I can answer are:
The Press Section is supposed to be just press photos. Is that a bad idea?
The Client Section... I do need to finish the content part, but I am waiting on my clients which are being slow about it. lol
Everything you said sounds awesome... I am so sorry that I don't understand most of it. I wish I could afford to get you to fix it all for me. You sound like you know your stuff.
Do you have a website or email address?
Becky
-
Hi Becky,
Nice, clean site! Here is my feedback for the BeLa Rouge Agency site (please note that I am assuming you know what keywords you are going after RE: the post above):
- Global Changes
- Update you title tags, generally placing the most important keywords first (but keeping the titles so that they accurately describe the page the user is on - EX: Theatrical Talent | BeLa Rouge Agency)
- Specify your meta-description tags (these will show up in google, and should clearly describe your pages).
- Add more text to the pages on the site. The text shouldn't be superflous, but at present your site is primarily images, which isn't great for SEO.
- Edit your image alt tags so that they describe the pictures.
- Update your URLs so that they are SEO friendly. EX: Change "http://www.belarougeagency.com/index.php/our-clients/glenn-pakulak" into "http://www.belarougeagency.com/our-clients/glenn-pakulak"
- Update your HTACCESS so that urls with a trailing slash automatically direct to a URL without a trailing slash (or use canonical tags). Your developer will know what this means.
- Homepage
- Add clear messaging to this page, "Premier talent agency" or something along those lines. You need to tell your users who you are and what you do in about 3 seconds on your homepage.
- Provide a call to action. "Submit Headshots" or "contact us".
- Pull in sticky (constantantly updating) content. If you made the press section into a blog and fed that into the homepage, that would work. You could also put social feeds on the homepage to help with this.
- Once you have text on the homepage, add interlinking into the internal pages (link anchor text to relevant interior pages of the site).
- Press Section
- Instead of having only images in this section, create articles with rich content. Try not to duplicate content that is already on the web, leverage this section as a place to offer compelling, rich content for your users.
- Client Section
- Finish the incomplete pages in this section. It's good to have a complete site, this shows that you are a professional company.
- See if you can get your clients to link to their completed profile pages on your site from their social media channels.
- Talent Section
- Create landing pages with H1/H2 and supporting text.
- Optimize this section as the others (more text, interlinking, page titles, descriptions, etc, etc).
You have the bones of a decent site, it just needs to be fleshed out a bit. Ranking in google doesn't happen on it's own... it takes a lot of work (especially with the new updates to google). Everything I mentioned above will get you on the right track on your site optimization, but the tricky part is getting natural links (what you need to really kill it in google). Start updating your site and post again when you would like it checked again. Once the site is up to snuff, you have your keywords together, etc... I can help direct on link building.
Cheers,
Brice
- Global Changes
-
beckyteague1.bodybyvi.com - this one is saying:
Issue: Blocked by meta-robots
<form class="report" action="/campaigns/258338/issues" accept-charset="UTF-8" method="get"><label for="issue_id">Show:</label>Blocked by meta-robots</form>
This page is being kept out of the search engine indexes by the meta tag , which may have a value of "noindex", keeping this page out of the index.
http://www.belarougeagency.com - this one is saying:
Title Element Too ShortMissing Meta Description TagThanks for taking a look at them for me. I really want to figure out how to get these at the top of the search engines (esp BeLa Rouge Agency).Becky
-
Hi Becky,
What is the URL for your site, and what is it saying? Also, I will paste here what I put into another post, and append a few steps at the top.
- Add Google Analytics to your website.
- Sign up for google webmaster tools.
- Sign up for google adwords.
- Perform keyword research.
- Prioritize a portion of your keywords based on high search volume, high relevance to your product/service, and low competition (pick out the best words from your list).
- Create Keyword groups from your priority list (you want to go after 10-15 keywords per landing page. This can be done through effective keyword grouping).
- Create a landing page / content strategy to accomodate your keyword groups.
- Build the pages (or modify existing pages) accordingly, ensuring that you take in to account all of the onsite optimization techniques (H!/H2 structure, URL structure, interlinking, content relevance, keyword frequency, etc).
- Once you have the pages up, perform some research to determine the best places to get inbound links (I use Open Site Explorer on competitor sites to see where they get links, to start, and PageRank (google chrome plugin) to find a nice list of viable inbound link opportunities.
- Work with the inbound link opportunities and use a SERP tracker to monitor your progress, making modifications to the landing pages or link building campaigns as you go.
- Don't forget conversion optimization! Test those landing pages out and make sure they are converting for you, if not then try things out like clearer messaging/calls to action, trust factors, etc.
Additionally, your site itself may need work in order to be acceptable for SEO. If you post your URL, I'll check it out.
Ref.: http://www.seomoz.org/q/i-did-great-keyword-research-but-now-what
-
Will do... Thanks. Becky
-
I would suggest starting out with the SEOmoz Beginner's Guide to SEO - http://www.seomoz.org/learn-seo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
titles length, URL length and meta descriptions on a subdomain effecting SEO on main domain?
Hi all, I am currently evaluating areas for optimization on my main domain. When doing this, Moz has identified multiple titles and urls that should be shortened and missing meta descriptions on my subdomain (a help center of sorts). As far as I am aware, we have not set up any "no-index" rules for this subdomain. Are these items affecting SEO on my main domain? Thanks,
On-Page Optimization | | annegretwidmer
Kasey0 -
Change of URL + SEO Impact
We recently changed the URLs from our site http://www.website.com (old)
On-Page Optimization | | ederdesign
https://website.com/us/en/ (new) Our ranking is plummeting every since and I wonder if the new URL had something to do with it. Do you know if that change, could have impacted the ranking?0 -
SEO for page that is made up of multiple posts
When a page is made up of lots of individual wordpress posts, how should it be handled from an SEO perspective? Should the individual posts be hidden from the search engines and only the page url which contains all the posts collectivity be indexed? Page in question below: http://teammateworld.com/case-studies/ Thanks in advance.
On-Page Optimization | | Rich_H0 -
Will Repeating Shipping Info on product pages affect SEO?
Hi Mozzers, Just wondering what your thoughts are on repeating Shipping Info on each product page? Example: http://www.vintageheirloom.com/classic-black-tweed-shoulder-bag-1368793069 I guess I could simply link to the Shipping Page, but it takes the user away from the product page, not good user experience. Other big brand sites seem to do this, but it just struck me this could be looked as duplication. Any thoughts on anything I'm doing wrong, always appreciated. Cheers, Kevin
On-Page Optimization | | well-its-1-louder0 -
How to "on page" seo a small local service business - particularly headers
First off, let me apologize if this question is posted elsewhere, worded differently. I've looked around quite a bit and have been unable to find the answer. Basically, we are a small web design firm just getting our feet with with SEO. Most of our clients, especially initially, will be quite small, local, service businesses. For example: and electrician, a pet sitter, a retail printing and map store, a surgeon etc. Almost all of their sites will follow a basic "business card on the web" format... Home Page - About Us - Testimonials - Rates - FAQ - Contact Us - Etc So, from what I've read about on-page optimization, making sure my keywords are in the title, header, body, and meta description is one of the easiest and quickest things we can do for our clients. This is a straightforward concept for me when applied to the homepage. For example, take the local pet sitting business. Her keywords are: Pet sitting, Dog walking, and the city we live in, Anytown USA. So, I've used those keywords in all the appropriate places on the home page: title: Dog Walking and Pet Sitting Service in Anytown USA header: Dog Walking and Pet Sitting Service in Anytown USA first sentence of body: We are a professional Dog Walking and Pet Sitting Service in Anytown USA meta description: We are a professional Dog Walking and Pet Sitting Service in Anytown USA. At Business Name your furry friends become a part of our family. So, my question is: Do I also optimize the "about us" page? I've changed the title of all the pages to follow this format: Dog Walking and Pet Sitting in Anytown USA - Home Dog Walking and Pet Sitting in Anytown USA - About Us Dog Walking and Pet Sitting in Anytown USA - Rates Dog Walking and Pet Sitting in Anytown USA - FAQ Dog Walking and Pet Sitting in Anytown USA - Etc Easy enough so far. Also pretty easy for the meta description, and the body. However, how would I add keywords to the header without making it look ridiculous? We use wordpress with the genesis framework, and child themes from studiopress. The header is always prominently visible at the top of the page. Most people would expect to see the header be the same as the link they clicked on the nav bar: for example, on the "about us" page, people expect the header to be: "about us" Not: "dog walking and pet sitting in Anytown USA - About Us" Do I just not worry about the headers on the other pages? For that matter, I'd really like people to "land" on the home page, not any of the other pages, so should I not optimize them at all? Does optimizing the rest of the pages help the home page to show up higher in the SERPS? If I do end up optimizing the rest of the pages, should I use slightly different spellings of the keywords: like Dog walker instead of dog walking? Or pet sitter instead of pet sitting? I've repeatedly seen people talk about not using the same keywords on more than one page... but for most of these businesses there are really fairly few keywords. There just isn't that many different ways that someone is going to search for an electrician, or a plumber, or a pet sitter. By the second or third page that I optimize on one site, I imagine I'll start running out of different variations of the keywords. I recognize that a lot of what we'll do that will be most helpful to local clients has nothing to do with on page optimization (setting up google places, google+, yahoo + bing local, etc). I'd just like to make sure that I'm doing the on page stuff as perfectly as possible. Thanks for your time and responses! -Matt p.s. while I'm at it, let me ask another question about domain names as well. Right now the pet sitting client mentioned above is using: www.petcare_Anytown_.com After operating her business for the last year she realized she is much more interested in dog walking than pet sitting. We are in the processes of redesigning the site, and when finished, are considering moving it to: www.dogwalking_Anytown_.com My assumption is that as long as we use permanent redirects from the old site to the new one, we shouldn't lose much SEO value. Is this thinking correct? On a related note though: another article I read mentioned that using a brand name in the domain may actually be more useful than the keyword rich domains above. However, www._businessname._com happens to already be taken by a pet sitting business at the other end of the country. We could however use: www.businessnameAnytown.com Which one do you think would work better? The keyword/location domain, or the businessname/location domain? Thanks!
On-Page Optimization | | Webformix0 -
What are the best FREE Magento Extension for SEO?
I am launching an eCommerce website in magento, and there are some affiliate products are included. I am looking best and Free magento extension that allow me to add no-follow attribute to outgoing link with one click. Please do suggest Thanks
On-Page Optimization | | Ganesh340 -
Responsive web design and SEO
Hi guys, Do any of you know about responsive web design? In short it's a method that ensures that your website adopts to the resolution on the users screen. The point is that you don't have to make a site for each format, it's all there in your overall design. So, to the question: Does, to your knowledge, an integration of responsive web design harm your SEO? I tried to search for "responsive we design + SEO" but I really didn't get any useful information. Thanks a lot - all comments are very much appreciated.
On-Page Optimization | | MPO2 -
SEO value of "in the news" links on home page?
Notice more sites have an "in the News" section on the home page, or something similar like press releases... Apart from providing users fresh content, is there an SEO value to this? What is the explanation for this? Have a feeling the answer is obvious but just not too sure Thanks a lot.
On-Page Optimization | | inhouseninja0