What is the best way to obtain a large number of branded links in the fastest, most efficient way? White Hat only please.
-
Just foresee this issue coming up with a couple of clients and while I am preparing a strategy of my own, I felt it would be helpful to ask the community their thoughts as well.
-
Thanks Nakul - I have been considering circumstances and am simply preparing for if a client comes in post penguin with some major linking issues. Definitely some good ideas here.
-
Thanks for the knowem.com link. I have to use it more, but it looks like a promising organizational tool.
-
As Ben and Alan have recommended, do something newsworthy. Think linkbait. However, before you do anything like that, I would suggest you look at your link profile and see if it makes sense to do something like this.
Have you been penalized for unnatural links ?
Do you have unnatural links ?You could also have knowem.com or another agency or (DIY) signup on all social networking sites and have a lot of brand/follow/nofollow links. A natural link profile contains all kinds of links and not too many of 1 particular kind of links. I hope this ignites some thoughts and ideas.
-
Building on what Ben suggests, there's contests, giveaways, and highly incentivized promotions - all strong paths when executed properly. And for all of these, you can cross-promote them across all social media points, as well as generate press coverage under the right circumstances.
-
Sue Google.
Do something really noteworthy/or outrageous/controversial that doesn't stink like a PR stunt then I see no reason why you wouldn't reap the rewards.
Maybe hire someone like Michael O'Leary of Ryanair to stoke up the controversy? (I'm only half joking)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Software to Track when a link I have Submitted goes live
Let's say I built a directory link and it takes a while to go live. Is there a tool that will crawl the site and notify me when the link goes live?
Link Building | | Firestarter-SEO0 -
Link Building
Hi Mozzers, I work for an IT company specialising in outsourcing Cisco Engineers worldwide. Due to being involved heavily in outsourcing, I'm finding it impossible to generate genuine and organic links to our website. My question is that is it essential to have back links back to our website to achieve high search engine rankings? I'm unable to get clients and other partners to provide links as we're the outsourced company,but I can get backlinks from unrelated c ompanies. For example we're running a CSR initiative with a National Gym relating to health & fitness, also links from our web designers etc... Do these links have any type of value? Any help and feedback would be greatly appreciated. Jason 🙂
Link Building | | 4Cornernetworks0 -
Current best link building practise
Hi guys, Just an open discussion. I don't want to be told to use directories or just 'guest blog'.. What is the best method you are currently using? A lot of my competitors are using older techniques for quick wins but we're wary to do that due to the long term consequences... Thanks
Link Building | | tomcraig860 -
Are you careful about linking back to sites that link to you?
Suppose that a trusted website added you to their recommended links page. Do you worry that linking back to them from a page on your site will diminish the value of the original link?
Link Building | | Charlessipe0 -
Newbe question - What is the most effective link building strategy? (white hat)
Hello, I was just wondering what is the best way in terms of time-spent/results to create links to your site. I just saw a couple of videos on article syndication and article spinning and was wondering if this really works. Cheers Luca
Link Building | | Lvet0 -
Link Building: No linked to content in industry
Hello, I'm doing link buidling for a small ecommerce niche. There's no resource content in the niche (looking at OSE Top Content) that has attracted backlinks (on any sites) How should this effect what resource content I should create. Thanks!
Link Building | | BobGW0 -
Should I use a branded url or an exact match, and which branded url?
I'm thinking of changing my client's 37 character exact match url because it looks spammy to me and Google says it will be turning the dial down on exact match domains. I still see a lot of value in it however and it is helping this client, albeit very little since he is new in his arena. His goal is to rank for keywords in that url so I hate to lose the benefit of that url. As an example, let's say his url is floridahealthinsurance-quote.com I'm concerned now because I plan to do some reputable and highly relevant link building and I'm afraid bloggers might hesitate linking to a spammy sounding url. This client does have a branded url that is short and sweet, something like millerbenefits.net, and that redirects to the long url. Back linkers could link to the short url instead. However, it lands people on the site with the long spammy-sounding url and they may not want to be affiliated with it. Something like millerbenefitsinsurance.com is available and it does have 2 keywords in it. Should I get that instead? In short the question is this:
Link Building | | KatMouse
Should I change or keep floridahealthinsurance-quote.com If I should change it, should I change it to:
millerbenefits.net
millerbenefitsinsurance.com Thanks for your help!0 -
Which parameter does google value more: number of incoming links or on-page optimizations (meta data and keywords)?
I am just starting with the SEO and I have a client in the travel industry whose website is not ranked well on the search engines. After doing the seo audit we see that the website's on-page optimization (meta titles, meta description, meta keywords and h1, h2, etc tags) is bad. At the same time there are very few incoming links into the website. These are the key 2 issues we found. In order to proceed most effectively, what do you think would be more effective to focus on first? Doing the on-site optimization or focusing more on the link building? Do the search engines, in particular, google - weight more either of these parameters? thanks so much for all your advice! all the best egle
Link Building | | queenz0