Bought domains to some of my best keywords. What should I do?
-
So I work in a very niche industry and compete very well with Google PPC. I was recently able to acquire domains of keywords that drive almost 40% of all our paid traffic and quite a bit of organic traffic as well.
The problem is that these keyword domains carry no authority (obviously because i just bought them).
Would i be best served to just do redirects with these names to my current site(s)? Or i was also thinking about setting up independent blog sites that would link back to my main site.
I' was also thinking of changing the domains of my paid google ads to align with the recently acquired links....
Thanks in advance for your help!
-
My company dabbled in this for years, and after the matter, my conclusion is this: you will have to hire more people to maintain all these other entities, and if you're able to handle the load with the staff you currently have, you probably weren't running very efficiently to begin with (overstaffed).
-
You could also think about setting up these domains as independent sites (not linked with one another) and create separate entities for them. This strategy works well from a risk diversification standpoint so that your entire business is not focused on one domain alone. The key here is to set up these domains as stand alone content rich sites and generate their own ROI. Based on quality content, you might have all these domains ranking high after a while.
-
My short answer would be to redirect the exact match domains to your current site. You don't want to try to do SEO on multiple sites; you want to focus your effort on building your brand/image, and increasing authority of your main site.
Also, in regard to exact match domains, I'd strongly suggesting taking a look at this SEOmoz blog post: http://www.seomoz.org/blog/are-exact-match-domains-in-decline
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Quality Score is 8/10
Hi, I have few keywords in my Adwords search campaign with quality score 8/10. When I checked everything is above average like 1>Ad relevance 2> Landing Page Experience 3> Expected click through rate.to If everything is above average what to improve to get quality score 10/10?? I'm using most of the ad extension Thanks
Paid Search Marketing | | Alick3000 -
Managing negative keywords when multi ad groups trigger for same keyword
Hi Mozzers, I have a lot of ad groups - hundreds! Without negative keywords, multiple ad groups in my campaign could trigger for the same keyword. For example, a search for crm software could trigger the following ad groups: Ad group 1 (the ad group I want to trigger) - CRM Software
Paid Search Marketing | | Zoope
Ad group 2 - Best CRM Software
Ad group 3 - CRM Software Solutions
Ad group 4 - CRM Software for Small Business
etc. So I handle this situation by negative keyword matching the words 'CRM Software' in ad groups 2, 3 and 4. However, this is a very manual and laborious activity when I have 900+ keywords in my campaign, with 150+ ad groups. Does anybody know of any tools that might automate this process, or any techniques for making the process easier and more accurate? Thanks!0 -
PPC Keyword list
Hi Im embarking on a PPC campaign targeting one single product that we sell. I am compiling a key word list just now and was just wondering if there is a maximum number of keywords i should be looking to target for this? Thanks in advance
Paid Search Marketing | | TheZenAgency0 -
Need help regarding to get rank for “Product listing Ads” on perticular keyword
I have one project Canvas Champ and we have been running Google shopping campaign for this project and we are getting good visits from some of the keywords. But our client has sorted out some keywords having high search volumes like “Canvas Prints” Now, We want to show our Product listing Ad for this keyword. Let me make you aware about our past efforts: We have set an auto target in Google Adwords for this particular product and make its bid around $8 and we have reviewed that product in listing for 2 days, but we didn’t see our Product Listing Ad on Google Search Result for this keyword. So Now, My concern is that, How can we show our Product listing Ad on Google SERP for this particular keyword “Canvas Prints”? Let me know if you have any confusion with my question. It would be really appreciated if I would get valuable inputs for the same. Thanks,
Paid Search Marketing | | CommercePundit0 -
Negative Keywords
This will end up being a two part question: We have been running a search marketing campaign for about 45 days. It seems no matter how many negative keywords we add (over 300 right now), we still are receiving borderline relevant traffic to the broad match ad group. We are in the printing industry and I think this in itself presents a challenge since there are thousands of competitors in our market, national & local. People also search for a variety of items, most of which end up having nothing to do with our business (i.e. animal prints, zebra prints etc.) We are running several different ad groups: one exact match, one broad and one phrase match. Does anyone have a resource or links they are willing to share that has general negative terms they use before creating any new campaign? I have ones I have found, but wondering if there is a very good master resource out there. How many key phrases do you typically add to an 'Exact Match' ad group? Thank you!
Paid Search Marketing | | SEOSponge0 -
Adding nyc to a keyword in Google Adwords
Hello. If I have a keyword in Google Adwords that is using phrase match ("keyword"), could it be useful to add the keyword phrase "keyword nyc"? Even if I did not add the second keyword phrase, my ad would be triggered if someone searched for "keyword nyc." So would it be redundant to add the second keyword phrase? Thank you!
Paid Search Marketing | | nyc-seo0 -
Adwords Dynamic Keyword Insertion for Location keywords
Hi Guys, I'm managing a campaign targeting multiple cities across the country. The campaign is using DKI to display locations in ad titles. Is the following example the best way to handle it (example data only): Ad headline: {KeyWord: Local Chocolate Delivery} Keywords: chocolate delivery chocolate delivery Dallas chocolate delivery Austin Etc etc?
Paid Search Marketing | | David_ODonnell1 -
Best AdWords Training?
We want to give some adwords training to some of our internal staff with no prior SEO / PPC knowledge. We want to find: A good comprehensive Adwords reference book and A good beginner's Adwords online training course Any recommendations on some good options for the above?
Paid Search Marketing | | Czarto0