Hi, we are considering a new site revamp to go live in 3-4 months. How much effort should we put into fixing what is wrong with our current site? We are a new SEOmoz user. Thanks
-
-
From what Rand said on the last white board Friday, marketing and sites like yours are taking the biggest hit since post penguin update.
I would say for sure fix the current errors now but in the mean time it is a fact your new rankings will take time organically ...
So I would combine your new SEO campaign with a healthy and aggressive social attack as well.
Offering a great give away like play off basketball tickets or something else through your blog/facebook and drive the audience stimulation - this does nothing to much for rankings but HUGE for traffic and word of mouth. * the playoff tickets are a bit of an investment but paying off for clients of mine.
Start to push a lot of "fresh" content through a blog tied to your site and also be sure to post the Post URL to - Facebook, Twitter, Google + as they are imperative to a healthy algorithmic crawl.
Welcome to the SEO world ;o)
-Chenzo
-
No. B2B software sales with long sales cycles. We also have to consider that we have multiple country domains for our brand.
Thanks for your help
-
Are you and E commerce site?
-
Thanks Steve. Good point. We are a B2B software provider and our landing page strategy and content is also a big focus. We're currently looking at marketing automation tools so that will also have to be factored into our decisions/evaluation.
-
New site CMS or design strategy will start soon. We are currently evaluating options. Any good suggestions would be helpful. The only CMS I've had experience with has been Wordpress. Thanks!
-
Are the problems fixed in the new site?
-
I would say to look at it from a business perspective... how much revenue is generated from your existing site and will does it justify fixing it for just a short period of time, or would you be better off using that time planning and researching to ensure the new site is as good as it can be?
-
Thanks Todd! Good point...From Crawl Diagnostic is it showing:
2,126 Errors:
- split evenly between Duplicate page content and page title
1,111 Warnings:
- 85 Long URLS
-557 overlly dynamic URL
-
146 Temporary redirect
-
14 element too short
-218 too many on-page linkes
- 83 missing meta description
Thanks again
-
Personally I would put a lot of effort into fixing what maybe wrong with your old site. This will help you in the transition so you can launch with a good presence. Can you clarify what you think is wrong with your site it maybe be helpful for other people to help answer this question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site takes a lot of time to index On SERP
Hello great Moz contributors, I'm working on a 4-months-old site https://www.voxlyrics.com/, which I didn't see improvement after the Google December core update. What I'm facing right now is that my newly published posts take a lot of time to index on Google search results and it affecting my performance. While my competitor's sites index in less than a minute. I could've used the Google index tool which they removed a few months ago assumed they bring the feature back. Meanwhile, my site passed web.dev test perfect what happens very rarely. Is there any other thing needed to be done so that my posts will be indexing in less than a minute? Any help will be appreciated!
On-Page Optimization | | mmesoma0 -
Question on site structure
My client is a nationwide company. They provide building maintenance services in 7 different cities. In each city they provide a different range of services. They currently have a single service page for each service and no mention on that page of the cities they offer the service. The service pages are getting no SERP visibility. We are running Paid Search and recommending SEO. I'm wondering whether it would be beneficial to build out specific service pages for each city so the content is more relevant to both users and search engines. What is best practice in this situation? Client wants to dominate SERPs in each market for the services they offer.
On-Page Optimization | | SEOinSunnyNelson0 -
Should an internal link open in a new tab or in the same window?
Should an internal link open in a new tab or in the same window? Seems like this is an issue that has never had a definitive answer one way or the other. But I couldn't find any recent articles from reliable sources taking a stance and answering this question. Does anyone know if user engagement metrics (time on site, bounce rate, pages per visit) are impacted if a user clicks a link that opens in a new tab? Thanks!
On-Page Optimization | | NicheSocial0 -
Potential new URL structure for my ecommerce site
At the moment my site suffers from a flat product category structure where over 600 items fall into one category alone. This category is then filtered using a faceted search which appends query strings to the category URL and changes the products displayed on the page. At the moment our product category URL is as follows, www.domain.com/category/greeting-cards and this holds all cards including occasions such as anniversary, birthdays etc and also themes such as animal cards, contemporary cards etc I have proposed changes to my developer to change this structure to include subcategories. I can now go two subcategories deep. For example, "greeting cards > occasions > birthday cards" or "greeting cards > themes > animals". This is reflected in the new URL structure, which has been proposed, www.domain.com/greeting-cards/occasions/birthday-cards. In this URL do I need "occasions" in the URL as I don't think it adds much value to the user? Would I be better of having www.domain.com/greeting-cards/birthday-cards. If a user searches for "birthday cards" then I think this would be more relevant?
On-Page Optimization | | joe-ainswoth0 -
Any scripts for automated interlinking of sites?
I have heard about similar plugins for Wordpress, but I need something like this to run on all kind of sites, no matter the CSM. Are there universal scripts capable of doing automatic interlinking of pages to rise their weight for SEO purposes? Could you share links to such scripts/sites?
On-Page Optimization | | poiseo0 -
How Much Does Punctuation of a Word Effect SEO?
I have a page on a site that is targeted for "mens hair cut" and I have received a F for the grade. The content on the page uses "men's" throughout the content. (proper punctuation) When I re-graded the page with "men's hair cut" the page received a B grade. My question is, does mens v.s men's make a different for on-page SEO? Should my targeted keywords include "men's" rather than "mens"?
On-Page Optimization | | Kdruckenbrod0 -
On-Site Optimization Issue!
Hello, I have some confusion about how to structure my site to better in on-site optimization. I am using WordPress. Therefore, there are many things that I need to consider as following: Static Page for homepage OR Latest posts? Archive, Category, Author, Attachment and Tag pages - To put meta robots (no index, follow) or not to prevent duplication? If I use Static Page for homepage, do I need to add meta robots (no index, follow) to POINT 2 above or not? If I use Latest Posts for homepage, do I need to add meta robots (no index, follow) to POINT 2 above or not? To have breadcrumb or not? To have recent posts, comment, tag clouds or popular posts/comments widget or not? To have social sharing icons and related posts in single post or not? If you don't mind adding more tips that I don't know it would be very great! Thanks!
On-Page Optimization | | dinabrokoth0 -
Where to Put Content For Product Pages - How To Structure Website?
Currently we have 300+ products. We do not have a CMS or Ecommerce site at the time being for certain reasons. Currently our site is set up with content on almost every single page. The main catagory page, explains everything on the main page, then our products page has a lot of text too. But right now, it seems as if our main pages are only ranking. In the near future I will be using a cms and purchasing a template. I noticed most Ecommerce style websites have just the product with the name and price, then when they click on the product it brings you to that page with a brief product description and some photos. My question is, does each page need content? Or can just the product page itself have content? For example, say we have a link to SHOES. Then the shoes page displays dress, casual and athletic. Then the athletic page brings you to a page with, running, tennis, cross training shoes, and so forth. Is it best to write content on this main catagory page? If so, how much? Or should we focus on putting content on the actual page of the individual product? Along with pictures and specifications? I know Content is Key and we are doing pretty well at that, however, I am starting to wondering if we have to much content or too similar content. What is the best structure to try and recieve GREAT organic rankings?
On-Page Optimization | | hfranz0