How Google handles with paid directories?
-
Are paid directories held to the same standards as paid links? Is it going to get penalized my website if I submit website to paid directory?
-
Actually it is quite easy for Google to understand if a directory is still a reliable and valuable source of information and what is simply another easy (paid) tactic for ranking.
SEO Directories are easy to be discovered, as they declares quite easily their nature ("insert your site for better rankings..."), they offer link back as "paying option", they don't have usually incoming traffic (aka: users don't use them) and don't send traffic to the sites present in the directory. Also their cheapness can be taken as an alarm signal: 5 € is not really a sign of a real editorial control, revision and maintenance by the directory.
Instead directories like Yahoo! still have a value, and - apart from having the trust factor of being Yahoo - it has a real editorial control and never mention rankings as one of the advantages of paying for being present in their directory.
-
Hi Jozef
Not necessarily, not all directories are the same, some that you pay for are great and others are not good at all.
The Yahoo directory for example has a pay to be considered for inclusion system but it is one of the best directories to be listed in.
There are a lot of factors that go into deciding if you should be paying to be in a directory including, what are the other sites like in the directory, does it relate to your niche? are the sites good quality or can anyone get in?
The question I always ask myself is, if this directory had no SEO benefit would I still pay to get listed in it? if the answer is yes and you have checked the quality of the site then go for it if the answer is no then do not do it.
I hope that helps
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google Search Console Data is different from Moz Data for my website
Hi All I am running a website, I have been using Moz since Feb 2021. Kindly go through these pics My question is why Moz is showing 2K plus backlinks while Google search console is showing just 1253 backlinks. Why fewer links in the google search console is less? How can I increase Google search console backlinks? Also, Moz is showing 90+ DA backlinks but those websites are not showing by the Google search console. What should I do to let google consider them? m0JGjBQ.jpg Cmp8ei3.png
Link Building | | ssubodhsingh0 -
Dmoz & Google
If I submit an inner page/category of Dmoz to Google will it get crawled quicker? Same question for other directories paid and free.
Link Building | | ianpaine0 -
Does anybody do directory submissions anymore?
I came across this list http://www.seomoz.org/directories and was wondering what everybody's opinions are on using directories for link building. Are they a complete waste of time and money? Does anybody get positive results from doing directory submissions? Cheers Al
Link Building | | sicseo0 -
How does Google treat multiple backlinks on the same page?
Hello mozCrew Just a quick yay or nay. We have an embeddable code on our site for customers who want to post our link on their website listed here: http://www.accupos.com/etc/embed-code-restaurants.php But in our link, there are actually 2 separate links, one branding link that says the name of our company, AccuPOS, and another link which targets a specific target keyword "Restaurant POS Software". My question is, does Google only give credit for the branding link, since it is listed FIRST? Or will we get double credit? Is this a good or bad practice, and what would you recommend? Thank you! Derek Moore
Link Building | | DerekM880 -
Is purchasing internal page links from directories worth it?
Since data suggests that only the first link on a page to a singular URL is counted, are the deep links purchased from directories worth the money/provide any value?
Link Building | | mj7750 -
Can being on to many directories cause a penalty from Google?
If a URL is on hundreds of different directories would that be enough for Google to penalize a website?
Link Building | | PageOnePowerGang0 -
The ultimate top 10 directory list
Everyone loves a good list. If you could only submit your site to 10 directories which 10 would you choose and why?
Link Building | | IPIM0