Mobile SEO? Do we need it or not?
-
Hi Guys,
I am about to start to redesigning a new mobile website and am curious if mobile SEO is actually having an affect or not.
The site I am doing the redesign for, already has a very well optimized desktop site and has an existing mobile website with no optimization.
The mobile website is ranking well in Mobile search so I am curious why I I would need to optimize the new mobile website properly, especially when the mobile website has a canonical tag for its desktop counter part?
Love to get everyone's thoughts on this & where they see mobile SEO going in the next 12 months.
-
Is your mobile site ranking as well / at all when searching from a mobile device?
-
Thanks Billy,
That was my thought exactly.
I wasn't sure if it was worth the effort at this stage to vigorously optimize the our new mobile website or to at least put in the basic optimization best practices to be prepared for the mobile optimization and search to really take off.
-
In the market I work (strictly hospitality) I would have to say that our mobile success, of which we have a good amount, is actually based on the desktop websites ranking very well and the sniffer delivering the mobile website to mobile devices. Whether or not this will go on forever, I just do not know.
We expected strictly mobile search to take off in 2012 and optimized our mobile sites accordingly but alas, it is still the ranking of the desktop sites that is delivering the vast majority of mobile visits.... maybe 2013 ?
-
Thanks for your response.
As i mentioned the site I am working on already has an existing mobile website but it only has the basic SEO on it to assist with Search Engines (eg meta data).
I can definitely see the value in having a mobile website to be able to deliver a excellent experience for users on a mobile device (and tablets) and leveraging the wealth of analytic's that come from the mobile traffic.
Currently I feel like this site I am working on is ranking in Mobile search based on the good optimization of the desktop website & our desktop site being mobile friendly!
I am curious if you guys feel that optimizing your mobile website for mobile search is actually having an impact on your rankings in mobile search or if your mobile sites are ranking based on the desktop website?
-
IMO the most important thing is to put yourself in the mobile searcher's shoes. When someone is searching on a mobile device rather than a computer they tend to be in a different mind set - meaning, they are not at their desk at work, they are not relaxing at home; they are waiting for their food to arrive, or standing in an elevator or, god forbid, driving. They want what they are looking for immediately, without any distractions or funneling to other things they 'might' be interested in etc... keep it as simple as you can and get them directly to what they want. As far as optimizing for search, sure and Sankel and Thee design have both given good advice (thumbs up to both of you guys) but optimizing for the users intent can not be overlooked.
-
Depending on your business I would think less of mobile SEO and more of building your local citations. Remember that most people who are using tablets are using it for simple things such as finding a perfect restaurant or finding things to do. Even Yelp is tied to Apple's new Maps system.
Make sure that you're on every review site possible such as Yelp, Urbanspoon, Google local, G+, and all the social networks that are relevant to your niche. -
Hi,
Ya, i think mobile SEO improve your traffic and ranking in mobile search pages. You can make your webpages look better than desktop devices. You can track mobile users by Google analytics. This strategy becomes more popular because many of people accessing our site form their smart phones so if we optimize our site for mobile SEO we can get maximum users and it is best for local business. so i believe it is good for us to optimize mobile website for more read this link it is bets note about the mobile SEO.
http://www.seomoz.org/ugc/beginners-guide-to-mobile-seo-11793
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AJAX requests and implication for SEO
Hi, I got a question in regard to webpages being served via AJAX request as I couldn't find a definitive answer in regard to an issue we currently face: When visitors on our site select a facet on a Listing Page, the site doesn't fully reload. As a consequence only certain tags of the content (H1, description,..) are updated, while other tags like canonical URLs, meta noindex,nofollow tag, or the title tag are not updating as long as you don't refresh the page. We have no information about how this will be crawled and indexed yet but I was wondering if anyone of you knows, how this will impact SEO?
Intermediate & Advanced SEO | | FashionLux0 -
Need onpage site audit and seo
i have a pretty old ecommerce website for home decor products. It has been experiencing some rank loss in the past year. No manual penalty but algo rank losses. I need someone to fix seo related issues on my site. It runs on magento with multistore configuration. please reply if you can offer any help nick
Intermediate & Advanced SEO | | orion680 -
Need suggestion for link-building
Link Building Question i want to get rank in google for www.topnotchlawsuitloans.com so have to build backlinks with lawsuit loans alt tag but main question is this have to build or gain backlinks for this domain only or one of my website sub domain www.topnotchlawsuitloans.com/lawsuit-funding-philadelphia.html on page #6 so have to build backlink for this URL ??? what are the effective strategy to gain backlinks for main page or all sub pages have to build backlinks ?? how many back-link per keyword & per page is good for website.???
Intermediate & Advanced SEO | | JulieWhite0 -
Redirection - Seo trick?
Hi, After analyzing the site I found several Redirections of exact match domains. With different domain name extensions. Is Seo trick? Is the second website which i fond that is using this technique. Can anyone gives more details? Thanks
Intermediate & Advanced SEO | | nyanainc0 -
Is DOCTYPE important for SEO?
Hello fellow Mozzers. I am just having a brief look at a potential clients website before speaking to them tomorrow and whilst looking at the source I noticed that they don't appear to have a clear definition for their Doctype. All the have at the top of each page is I have to admit that Doctypes aren't my strong point but I know that they are normally slightly more descriptive than this. Can this have any effect on rankings? or is this just an issue for W3C validation? Thanks 🙂
Intermediate & Advanced SEO | | AdeLewis0 -
SEO Company Referral
I am looking for a great US based SEO company referral. I try to do as much as I can on my end but the more I learn, then more I find I need help to do a great job. Lately running the business takes most of my time, and we need a team who really specializes in SEO. Can anyone recommend a SEO company with a great reputation, someone who has done great work for you in the past? I get many people contacting me with SEO promises, but I need some advice from someone with more experience than me. I appreciate all of your insights.
Intermediate & Advanced SEO | | fertilityhealth0 -
Does capitalization matter for SEO?
Two places capitalization comes into play: (1) on-page use (title, h1, body text, img alt text, etc) (2) external anchor text I didn't think it mattered from Google's point of view for on-page usage (is this correct?) but I notice that OpenSiteExplorer' s 'anchor text distribution' tab shows different counts for the same keyword if it's capitalized in different ways (eg seomoz.org is listed separate from SEOmoz.org). Is that just OSE or does Google treat the keyword/phrase different based on its capitalization, too? And if so, then should I be creating external links to my site with the 'regular' and 'Capitalized' versions of my key phrases?
Intermediate & Advanced SEO | | scanlin1