Mobile SEO? Do we need it or not?
-
Hi Guys,
I am about to start to redesigning a new mobile website and am curious if mobile SEO is actually having an affect or not.
The site I am doing the redesign for, already has a very well optimized desktop site and has an existing mobile website with no optimization.
The mobile website is ranking well in Mobile search so I am curious why I I would need to optimize the new mobile website properly, especially when the mobile website has a canonical tag for its desktop counter part?
Love to get everyone's thoughts on this & where they see mobile SEO going in the next 12 months.
-
Is your mobile site ranking as well / at all when searching from a mobile device?
-
Thanks Billy,
That was my thought exactly.
I wasn't sure if it was worth the effort at this stage to vigorously optimize the our new mobile website or to at least put in the basic optimization best practices to be prepared for the mobile optimization and search to really take off.
-
In the market I work (strictly hospitality) I would have to say that our mobile success, of which we have a good amount, is actually based on the desktop websites ranking very well and the sniffer delivering the mobile website to mobile devices. Whether or not this will go on forever, I just do not know.
We expected strictly mobile search to take off in 2012 and optimized our mobile sites accordingly but alas, it is still the ranking of the desktop sites that is delivering the vast majority of mobile visits.... maybe 2013 ?
-
Thanks for your response.
As i mentioned the site I am working on already has an existing mobile website but it only has the basic SEO on it to assist with Search Engines (eg meta data).
I can definitely see the value in having a mobile website to be able to deliver a excellent experience for users on a mobile device (and tablets) and leveraging the wealth of analytic's that come from the mobile traffic.
Currently I feel like this site I am working on is ranking in Mobile search based on the good optimization of the desktop website & our desktop site being mobile friendly!
I am curious if you guys feel that optimizing your mobile website for mobile search is actually having an impact on your rankings in mobile search or if your mobile sites are ranking based on the desktop website?
-
IMO the most important thing is to put yourself in the mobile searcher's shoes. When someone is searching on a mobile device rather than a computer they tend to be in a different mind set - meaning, they are not at their desk at work, they are not relaxing at home; they are waiting for their food to arrive, or standing in an elevator or, god forbid, driving. They want what they are looking for immediately, without any distractions or funneling to other things they 'might' be interested in etc... keep it as simple as you can and get them directly to what they want. As far as optimizing for search, sure and Sankel and Thee design have both given good advice (thumbs up to both of you guys) but optimizing for the users intent can not be overlooked.
-
Depending on your business I would think less of mobile SEO and more of building your local citations. Remember that most people who are using tablets are using it for simple things such as finding a perfect restaurant or finding things to do. Even Yelp is tied to Apple's new Maps system.
Make sure that you're on every review site possible such as Yelp, Urbanspoon, Google local, G+, and all the social networks that are relevant to your niche. -
Hi,
Ya, i think mobile SEO improve your traffic and ranking in mobile search pages. You can make your webpages look better than desktop devices. You can track mobile users by Google analytics. This strategy becomes more popular because many of people accessing our site form their smart phones so if we optimize our site for mobile SEO we can get maximum users and it is best for local business. so i believe it is good for us to optimize mobile website for more read this link it is bets note about the mobile SEO.
http://www.seomoz.org/ugc/beginners-guide-to-mobile-seo-11793
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Drop
Over the last few months my rank has dropped by around half and for the life of me I can’t see why. There are no warnings on Google Console. Am I missing something? Website: thespacecollective.com
Intermediate & Advanced SEO | | moon-boots0 -
SEO Friendly Facets
Hi I'm still stuck on the subject if SEO friendly facets. Firstly, is it worth investing time in over things like SEO campaigns/content marketing as I'm the only one working on SEO and trying to prioritise all tasks 🙂 Can I set up facets so they are SEO friendly - should they simply be blocked? my concern is wasting crawl budget and duplicate pages. Here's an example of a page on the site - https://www.key.co.uk/en/key/lift-tables Here's an example of a facet URL - https://www.key.co.uk/en/key/lift-tables#facet:-1002779711011711697110,-700000000000001001651484832107103,-700000000000001057452564832109109&productBeginIndex:0&orderBy:5&pageView:list& What would be the best course of action to take to make them SEO friendly? Tips would be appreciated 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Magento SEO firm
I'm looking for an SEO company that has substantial experience with the Magento shopping cart system. I've gone thru MOZ.com's Recommended List but I'm unsure of who specializes in Magento. Thanks.
Intermediate & Advanced SEO | | UncleXYZ0 -
SEO issues with Magento
Hi Everyone, We use Magento CMS for our site and we are having a frustrating time resolving our SEO issues. The site was very poorly managed in years past and in the past year I have redesigned and cleaned up many things. However we are recently having trouble with indexing and keyword ranking. Issue #1: Our main keyword ranking has dropped quite a bit while our other less important keywords have steadily risen. I suspect a very strict robots.txt implemented back in early January may have been the culprit. We have since been modifying it with out much luck. Many of our pages are still blocked. 12/05/12 : ranked 12th 1/09/13: ranked 19th 1/16/13: ranked 35th Now: out of top 50 (52nd) Issue #2: Not a single image is being indexed. We are 0 for 582 according to Webmaster tools. Not sure why... Any help and advice would be greatly appreciated as I have great determination and interest in learning the correct way to fix/do this. Site: www.scojo.com Thanks
Intermediate & Advanced SEO | | t_parrish0 -
The format for image SEO
Hi there. After looking at a few SEO videos relating to image SEO it seems important to ensure images are SEO'd just as well as pages. I however have a question. If the page is Meta titles the following: Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech And this particular page contains five images which are each variants of this product, how is it best to SEO them? Would you go with the: Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Front Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Back Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Side and so on... Or would this result in keyword stuffing with Google's new over-optimisation rules. Would it be better to rename them so they are all individual? I am considering deleting the images, renaming them on the server as the SEO proof name and then re-uploading them so the Image caption = filename. Am I on the right track? If you need the page: http://www.onlineforequine.co.uk/jodhpurs-breeches/22-just-togs-ladies-latina-denim-breech.html
Intermediate & Advanced SEO | | onlineforequine0 -
SEO - What Should We Do...
Hi Guys, Hope your all OK. Were having major problems with our homepage ranking for our main keyword - we were originally 4 but over the Christmas period our SEO company reported a fault with one of there servers that they were using for links, because of this fault these links were de-indexed from the search engine and in turn we have plummeted to 10th... At the time we had a landing page with an exact match keyword in it, e.g: www.ourdomainname.co.uk/key-word/ we were told to 301 this to our main page in Google but when we have looked today its now showing this page instead of our homepage. We also have another domain that we are using for a forum at the moment, now this domain name is an exact match doming e.g www.keyword.co.uk. The question is do we gamble and 301 our whole site to www.keyword.co.uk and see if we can get this ranking better? Thanks, Scott
Intermediate & Advanced SEO | | ScottBaxter0 -
What is the best permalink structure for SEO?
Your feedback here is definitely appreciated, but I'm also doing a public study and would be honored and humbled if you answered the 5 questions in my survey as well. For those who do not wish to participate, I'd appreciate your general feedback on permalink structure best practices based on what Amazon.com and eBay.com have done to their URLs in recent times. Thanks!
Intermediate & Advanced SEO | | stevewiideman0 -
Need help/insights. Site SEO = OK, Authority BLs = OK, Rank page #1\. How to reach pos #1?
Hi there! Some doubts are confusing my head and need some assistence from you to get on the right track. I'll explain my situation and want to hear from you what do you really recommend for med/long term permanent results. 1 - I have a PR2 (.com.br) domain; 2 - I'm talking about little/med competition micro-niche keywords; 3 - I got all pages I want to, indexed (I have a well SEO constructed website with internal link building); 4 - If a keyword has average competition, I'll already start ranking in page #3 on the SERP's; For a few low competition keywords I start on page #1; 5 - I do a little whitehat link building, 1 or 2 backlinks on authority sites and then like 15 days later I came to page #1, generally on position 9/10; And then I got stucked 🙂 No more authority sites where I can get backlinks... I do some posts on the company twitter/facebook page's, but they are no follow, so I don't really now if this can help. (never see a SERP result). I did some "blackhat" stuff to see if it really work: I can say for sure the "profile backlinks" that we can buy from some sites doesn't work (maybe it's just for me). I can't see it on webmaster tool and neither my ranks changed since I bought a pack of 100 links (the links are working, I see it one by one) to test. Maybe the problem is about the domains, cause my site is .com.br and I'm buying .com profile links. I guess google understand backlinks from .com.br more valuable for my sites. Back to whitehat: I wrote some articles and posted it the right way, of course on .com.br articles sites, got it indexed and can see the backlink on webmaster tool, but no change on SERP's. (maybe this can be a long term result and I'm not seeing it yet). I'm really "scratching my hand" to do some blackhat stuff, but I don't want to lose what I already have done... I heard a lot about scrapebox but doesn't fell confortable to spam as hell a lot of blogs. I really want long term permanent results (my sites are totally whitehat/corporate sites). Can you expert guys give me some point to where I need to "walk" now to improve the SERP's? I never reached top #1 and want to try to rank at least one time to understand how this can be made... I'm thinking now to pay someone to rewrite 20 copies of an article and up it on some sites, to see if 20 can improve something. But still no confident, because it will cost like $100 for a good writer do it for me on my language. Maybe I can do better things with 100 bucks. I guess I did the path right: Internal SEO -> got indexed -> backlinking from authorities -> new articles backlinks to me (is it ok at this position or no?) -> (what next ?) I know SEO is a hard/never ending work, but what I'm trying to get cleaned on my head is the path of the work (if a right path really exists). Every word will be apreciated. What do you can suggest to me to try now? (please give me a hint to see SERP's results 🙂 if I feel that something worked, no matter how it can cost to me, but I'll pay for the work happily) Sorry if I'm a little confusing, english isnt' my first language. Thanks.
Intermediate & Advanced SEO | | azaiats20