Good moz rank and trust, terrible page and domain authority
-
I have this happening both for page and domain.
For domain the rank and trust are 5.2 and 5.51 but domain authority is only 48. My competitors with trust and rank between 5.5 and 6 have their domain authority in the 70-80 range.
The same happens for home page metrics and the metrics are about the same.
What can cause this authority discrepancy?
-
Not being able to see your domain and that of your competitors makes answering this question with specifics a bit challenging, but SEOmoz defines PA and DA as predicting a page or domain's ranking potential in the search engines based on an algorithmic combination of all link metrics.
That said (or defined) I would surmise that you have good links, just not as many as your competitors, and your competitors probably have more than a few strong links from domains with authority (in both PageRank and Trust). Check out the image below. It shows a client's site (top) and five competitors. While it doesn't reflect your situation of a higher DA , it really demonstrates the effects of quality and quantity.
We have the most external links, but with fewer root domains than competitor two, and that domain's have a higher DA to PA ratio for the top five links than we do (90/28 vs. 70/60)
Definitely use the SEOmoz Competitive Link Comparison in your campaign vis-à-vis your competitors
Our global link popularity metric, calculated in a similar fashion to Google's PageRank (on a log scale between 1-10).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would a newly created site, have ranked ahead of our site for keyword that we are optimized for?
This newly created site has a DA of 1 and PA of 1, no backlinks, no optimized urls, the keyword they ranked better than us on was listed a total of 6 times on the homepage. Our PA is 29 and DA is 18 for the page that ranks for this keyword. They really copied a few elements of our site but made sure to change a few things, but also list at the bottom of their site 5 keywords that are crucial to our niche industry but they're all linking to the same page. Any ideas? It's an SEO guy running the site, we've watched them toy with adwords trying to be number 1, but not liking the price, so they are here and there with it. Mainly I don't see why they'd rank better for this keyword, we our site have prolly 500% more content that's both of quality and relevance to our customers, in the form of Pdfs, infographics, help sections, and video. Very baffled here, any advice would rock!
Competitive Research | | Deacyde1 -
I am looking to find the top pages based on traffic volume on my competitors websites, does anyone know of any good resources?
I want to know how which pages on my competitors websites are the most popular based on the traffic volume. I do not care how many links or directed to that page or any other metric. Only thing I am looking for is the traffic volume. It would also be nice to know the length of time spent on that page.
Competitive Research | | kanteenboy0 -
SEO ranking question
Hey, If a site for had a series of articles, and had the privilege of guest posting on several sites, such as mashable, entrepreuner.com, inc.com, and a few other not as big sites. and let us also say that this site is new and currently has pagerank of 0. How would the above benefit the site and the visibility of the articles on google? Also, with guest-posting, is it problematic to have the exact article also on your site? thanks in advance!
Competitive Research | | Raz.0 -
Why is my website not in the top 3 if our Moz statistics are better?
Hi, We've been using Moz, for our E-commerce sites, for some time now and are improving all of our statistics, be it on-page for specific keywords or general crawl errors, but I've not been seeing a lot of change in our rankings... (we've moved from place 7 to 6 on our main keyword). I'm thinking of looking at our backlinks, through Link Detox, after we finish our Moz optimisation to see if anything weird is going on with that. Are there any other areas I should be looking at? any other clues as to why we're not ranking higher than our competitors. Even if our Moz statistics are better and our Market Samurai values are similar? Thank you very much! Alexander
Competitive Research | | WebmasterAlex1 -
Why am I trusting in MozRank and the other scores (from a part time SEO perspective)?
I'll jump right in. I look at the "Competitive Link Analysis" and I see that it says at the top "See the Top 5 contenders for each SEO ranking factor and compare it against the competition." I take them at their word that the 5 links they are displaying are what they think the 5 best links are. On my site they do alright, although my top 3 links are from the same domain, and I know that those links aren't really that great. But they are decent and whatever. The next two are good links. HOWEVER, the links for my competitors are in many cases CRAP. Yet Moz shows them as being the best link my competitor's have. Or at least in this analysis. For example, The number 1 link (supposedly) for a competitor of mine is a link from their own Pinterest page. They have 50 followers. I have personally dug up links they have that are 1000X better than this link. Links so much better that someone just using common sense and no training whatsoever would know that it is a better link. I do get valuable information from this site, but stuff like this makes me wonder if I'd be just fine without any of their link building tools and just going on my own. I do not trust their accuracy. And yes, I've read all the blogs about how they correlate to rankings... Am I missing something? I know you can't be perfect, but this stuff seems to be very poor information in some cases. I have been a member for a year roughly.
Competitive Research | | dellcos0 -
Another how the *%#^ is this site ranking question
I saw a question posted by someone a while back asking how a certain (in their opinion crappy) site was ranking in the top then. It happened that there were some good reasons for that site ranking. Well.... I have stumbled on a site that seems to be ranking for (almost) no reason at all: relatively low DA/PA very few inbound links (none seem to be that special) thin content The only thing I can think of, is that the site has the keyword in the domain name. But looking at the search results, there are other domains with exact match keyword in URL and somewhat stronger metrics that don't rank.
Competitive Research | | inhouseseo0 -
Page Linking Root Domains and Root Domain Linking Root Domains?
hi, i want to know if Page Linking Root Domains is less and Root Domain Linking Root Domains is higher in number, at that time your keyword is highly competitive or less competitive? for example if a keyword having this information:- Page Authority is:-83 Page Linking Root Domains:- 295 Domain Authority is :- 94 Root Domain Linking Root Domains:- 42,399 which point is more important to consider? if you want to bring your keyword on the first page of the Google ?
Competitive Research | | parallelseo0 -
How to compare my pages with a Keyword Difficulty Report
I'm very new to SEO, but know just enough to be dangerous. I've run my first full KWD report and formatted the results per Jordan Judson's blog post. Now I'd like to compare how related pages on my site compare to these results. Unfortunately I can't figure out how to accomplish this task. Any guidance would be very much appreciated. Thanks, Steve
Competitive Research | | SteveMaguire0