Does Anyone have tips or resources for Adwords Re-targeting Campaigns?
-
Hey everyone,
I have a retargetting campaign with a 0.09% CTR, a 1.04% conversion rate, and a fairly high Cost per conversion. I was wondering if anyone has any tips, resources, ideas, etc. as to how to improve our campaign?
Links to external resources would be great.
Thank you!
-
I Agree With john you need to make it into separate adgroups or campaigns to control it also consider making analtic goals a conv metric
-
If you have only 1 ad group, does that mean you're just retargeting people that came to your site? Or you're using all those retargeting segments within one ad group? Break each of those into their own ad groups, so you can customize your bids and ad copy based on those segments.
-
Thanks John,
I actually have already added demographic targetting.
Here's a little more info though that might help...
- I only have one adgroup so far
- Waiting for graphic designer to create more banners
Any advice on adding additional adgroups? This is my first retargetting campaign sorry
-
Everything David said is great. A few other thoughts:
Remarketing lists with Google Analytics is pretty amazing. It'll let you create segments based on custom events and goals you have in your account.
If you're not happy with the performance and you have a good performing demographic for your site, try adding demographic targeting to your ad groups.
If you have Google reps, there are some exciting remarketing-related betas you can get into.
-
So cap your impressions you dont need the same people clicking a hundred times.
Also you can lower bids on list segments that aren't performing as well.
Its hard to say more without looking at it .
Ps. -look at your analytic metrics also
-
I am not capping the impressions
Yes I am running it on CPC
Yes we are using banners
Yes We are segmenting our lists
-
Are you capping your impr to 5 per campaign?
Are you Running it on cpc
Are you using banners?
Are you segmenting your lists?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Following on LinkedIn & Liking on Facebook, Will it Facilitate Advertising to a Specific Target Market?
My commercial real estate brokerage ie firm is targeting very specific lists of businesses. We send them emails regarding specific properties. For instance email to partners in law firms with 1-10 employees in the 10017 zip code. Response from email has been maybe a decent customer for every 1,500 emails. But it is inexpensive. We would like to try to reinforce and enhance the results by perhaps using social media tools such as LinkedIn and Facebook. Would it help us eventually advertise to our very specific segments if we Facebook like the individuals we are targeting? We would like both the individuals and the company pages. Any utility to this? We would also follow the individuals on LinkedIn. In a perfect world we could advertise posts of below market, especially desirable properties to our target market; the same people we are emailing to on a regular basis. We are generating the emails through a CRM called "ZOHO" which we find very useful. Is it worthwhile to add a social media element to our marketing effort? While the email has been very inexpensive and shows signs or being effective, the amount of effort to compile the lists and set up ZOHO was monumental. Looking forward to feedback, thanks everyone!!!
Conversion Rate Optimization | | Kingalan1
Alan0 -
Adwords Remarketing Advice - Low Traffic Pages
Moz, I am just looking for a little advice if anyone has any experience with Google Adwords and remarketing in particular, I am currently looking through the Adwords help pages to gain a better understanding of how Adwords remarketing works, from what i gather this can be a really useful resource to use in certain industries and i have a lot of ideas and scenarios where i think this could work really well, I am just trying to get a good understanding of the how remarketing lists are built up, Using Rule based targeting for visitors that have visited a specific page that gains roughly 1200 unique visits every 60 days, so i have set the membership duration to 60 days, So if i use the visit of this page as a rule for my list, then in a little less than 60 days time then my custom ads should start appearing to these previous visitors ? My Question Am a right in thinking the remarketing list is like a funnel, once 1000 visitors are added to this list/funnel then my ads will start showing, but then as those visitors in the funnel have reached the 61st Day they will be removed, and replaced with the new visitors being added to the list for that day ? Aslong as my list remains above 1000 visitors it will continue to show, but if i were to drop below 1000 visits within that 60 days my ads would not be visible ? so i would need to potentially extend the membership period if this happens ? Apologies as i really struggled to explain this question as best as i can 🙂 Hope someone can drop me a quick comment and straighten this out to ensure that i am on the right track and i am understanding this correctly 🙂 Thanks a lot James
Conversion Rate Optimization | | Antony_Towle0 -
What happens when i import analytics conversions into adwords if I already have conversions set up?
Hey everyone, I have a question. We already have conversion tracking set up for our landing pages, however Adwords has the option to import goals from anaytics, one of which is for the landing pages. What will happen if I do? Will it erase all the conversion data I already have? Will it mess things up? Or am I not understanding this correctly... Any help would be appreciated 🙂
Conversion Rate Optimization | | jhinchcliffe0 -
Outsourcing Adwords
I want to outsource my Adwords campaign and I have a few questions. I have been playing with it for a few days-weeks but didn't have enough time to fully engage. Where would I start?
Conversion Rate Optimization | | echo1
What questions should I ask?
Are there any general goals before setting specific ones?
How would I know their price is right?
How to measure what they do? Thanks!0 -
Root or sub domain for my site? (I forgot which I used to target)
Hi there, I'm sorry for what is most likely a daft question with an easy answer. I have searched the web but whilst there are lots of answers about this generally, nothing seems to answer my specific problem. I have just begun relaunching my site - workingfirstaid.co.uk - but basically cannot remember if I used to try and get links pointing to www.work... or work... I know I have so few links already that it probably doesn't really matter, but I don't want to spend time pointing to the wrong version. My internal links point to the non www version, but searching google for [working first aid] brings up the www version. Thanks in advance for your time! Cord
Conversion Rate Optimization | | cordite0 -
Adwords Tracking
Hi, With Adwords conversion tracking is it worth allow Analytics data in as well? Does that confuse the adwords tracking data? Does it only include Analytics data that has been set up for conversion tracking? I hope i am asking the right questions 🙂
Conversion Rate Optimization | | wood1e19680 -
Re-designed website... how to increase organic traffic?
We re-developed our website (adboards(dot)com) around 6 months ago. This has in turn led to a downturn in sales/visits. We have managed to get visits/sales increasing steadily but not to the level of the previous site. Even though we believe the new site is (seems) much more friendly both for SEO and potential customers. We currently run a PPC campaign which seems to bring in steady sales, the problem seems to be our organic traffic and getting our keywords ranked higher. We have tried various methods for increasing our organic traffic including:- Keyword Analysis for our landing pages Backlinking: From various directories and industry related sites Googlebase submission Blog relating to industry news & products Any advise on which area we should be focusing on or any obvious errors you can see on the site would be greatly appreciated.
Conversion Rate Optimization | | bwfc770 -
How accurate is the Geo-Targeting of Google and Bing/Yahoo PPC ads?
I have a client who serves a local market and who has had trouble in the past with people out of her service area clicking on ads. She asked how accurate the geo-targeting option is. I know it's not possible to be completely accurate resolving the location of IP addresses, but was wondering if there are any recent statistics out there regarding how accurate or inaccurate geo-targeting is. I did some quick searches but did not see any current numbers. Many Thanks!
Conversion Rate Optimization | | JKuly0