What multi directory submit services should one use?
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ubl.org, getlisted.org, localeze.com (neustar now), yext.com ? They all have some overlap, but what is worth paying for? Can you cover 90% of the market with e.g. just Yext and ubl.org or?
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UBL imo is unimpressive, and in fact now they actually resell Yext as part of their offering. I've been using Yext for some of my clients, but I'm not completely sold. It seems like a nice "shortcut" to getting listed quickly, but I think nothing beats manual link building.
If your business runs a lot of specials. then Yext is great for pushing out updates quickly to all the listings at once. I think that's the biggest benefit to using Yext. But if you don't change your information or your specials often, then you might as well just build the citations manually once, instead of incurring an annual fee.
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I have used both UBL and Getlisted with varied degrees of success. If you can afford it, whitespark.ca would be my choice.
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