Are there different tactics to optimize for Bing vs. Google?
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We are ranking very well in Google SERPS, but lackluster for the most part in Bing SERPS. i haven't seen anything that clearly lays out how to optimize for Bing, but my concern is that if we make changes to opt for Bing that we might lose Google ranking. Any insight as to what we might do?
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Bing doesn't really have an equivalent for Panda or Penguin, so some of the tactics that used to work in Google (which will now harm you) can still work in Bing. Both sites take into account similar ranking factors but have different indices and different weightings for the factors. I like to think of Bing as being 1-2 years behind Google in terms of sophistication.
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I don't understand the disparity between the rankings. I would think Bing would want to mirror the "Big G" as closely as possible to meet user expectations.
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Hi,
I believe Bing and Google have pretty much the same algorithm but they might just weight each factors differently. Such as Google weight backlinks heavily while Bing weight Page Authority heavily.
Other than that, I don't believe there is anything out there that really differentiate Google and Bing.
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