Google related searches
-
Hello,
Are the related searches, the words that I should use when writing my content.
For ex : when I type online spreadsheet in google, in the related searches it list online spreadsheet open source and spreasheet download.
Does it means that when writing content I should included those terms in order to be relevant on the keyword online spreadsheet ? because they are considered closely related by google ?
-
It's my understanding that simply having them in the same body copy, and perhaps in some headings as well, will suffice.
-
Thank you for your reply. Do the keyword I use need to be in the same sentence as my main (the keyword I want to rank for) or can they be in sentences nearby.
Saying something like :" Online spreadsheet to download for free". ( in bold are the related keyword that I write In the same sentence) or can it be something like this (where the related keywords are in another sentence: Online spreadsheet is the future. Download a template for free.
Thank you,
-
Hello!
I think what you're referring to is "semantic search," regarding searcher intent and closely related keywords.
Here is a fantastic Whiteboard Friday from Moz on the subject: https://moz.com/blog/related-topics-in-seo-whiteboard-friday
I would say the goal in any content writing is to provide quality content that thoroughly answers your users questions. Google's related searches and "People Also Ask" features are a great way to find out what kinds of questions your audience has regarding a given subject - like online spreadsheets.
All in all, I would say the answer to your question is yes: using keywords that Google considers closely related to your targeted keyword can make your post more helpful and thorough to users, thus more than likely increasing your chances of ranking highly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Researching search volume drop
I am seeing a pretty precipitous drop in search volume traffic (see link). My keyword rankings don't seem to have suffered too much over this period. In fact, my #1 keyword have actually increased slightly in this timeframe. Two questions... Is there some way to assess overall search volume across my tracked keywords (to see if this is just a case of overall searches dropping)? Is there a recommended plan of attack for investigating drops like this - beyond overall search volume, what other data might be important in identifying the cause of this. In short, I'm looking for some logic/structure for how I investigate this, using Moz tools and reports. Thanks. Mark omE1VPc
Intermediate & Advanced SEO | | MarkWill0 -
An improved search box within the search results - Results?
Hello~ Does anyone have any positive traffic results to share since implementing this? Thanks! MS
Intermediate & Advanced SEO | | MargaritaS0 -
Google Custom Searches with site CSS
Anyone good with GCS. I want to add Google custom searches in my site but with my site CSS.
Intermediate & Advanced SEO | | csfarnsworth
I need results from GCS but want to display with my website CSS. Website is in OSCommerce and php.0 -
How to show country name in google search result
I have a site with tld .com but my target country is United kingdom so i want to show United Kingdom in SERPs.How can i show it ? I have already set target country United Kingdom in Webmaster tools but still it is not showing.
Intermediate & Advanced SEO | | Alick3000 -
How to Block Google Preview?
Hi, Our site is very good for Javascript-On users, however many pages are loaded via AJAX and are inaccessible with JS-off. I'm looking to make this content available with JS-off so Search Engines can access them, however we don't have the Dev time to make them 'pretty' for JS-off users. The idea is to make them accessible with JS-off, but when requested by a user with JS-on the user is forwarded to the 'pretty' AJAX version. The content (text, images, links, videos etc) is exactly the same but it's an enormous amount of effort to make the JS-off version 'pretty' and I can't justify the development time to do this. The problem is that Googlebot will index this page and show a preview of the ugly JS-off page in the preview on their results - which isn't good for the brand. Is there a way or meta code that can be used to stop the preview but still have it cached? My current options are to use the meta noarchive or "Cache-Control" content="no-cache" to ask Google to stop caching the page completely, but wanted to know if there was a better way of doing this? Any ideas guys and girls? Thanks FashionLux
Intermediate & Advanced SEO | | FashionLux0 -
Does Google punish sites for Backlinks?
Here is Matt Cutts video, for those of you who have not seen it already. http://www.youtube.com/watch?v=f4dAWb5jUws (Very Short) In this Video Matt explains that Google does not look at backlinks. Many link spamming sites have detected, there have been many website receiving warning messages in their Google web tools to deindex these links, etc.. My theory is that Google will not punish sites for backlinks. However, they manually check for "link farming sites" and warn anyone affiliated with them, just in case these links were built from a competitor. This way they can eliminate all the "Bad Link Farm" sites and not hurt anyone who does not deserve to be hurt. Google is not going to give us all their information to rank, they dont want us to rank. They want us to PPC. However, they do want to have the best SERPs available. I call it Google juggling! Thoughts?
Intermediate & Advanced SEO | | SEODinosaur0 -
Is Google mad at me for redirecting...?
Hi, I have an e-commerce website that sells unique items (one of a kind). We have hundreds of items and the items are rapidly sold. Up till now I kept the sold items under our "sold items" section but it started to get back at me as we have more "sold" than non sold and we are having duplication problems (the items are quite similar besides to sizes etc.). What should we do? Should we redirect 100 pages each week? Will Google be upset with that? (for driving it crazy) Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Does Google crawl the pages which are generated via the site's search box queries?
For example, if I search for an 'x' item in a site's search box and if the site displays a list of results based on the query, would that page be crawled? I am asking this question because this would be a URL that is non existent on the site and hence am confused as to whether Google bots would be able to find it.
Intermediate & Advanced SEO | | pulseseo0