Where can I find research on consumer search habits for fashion items?
-
I will be pitching to an established major UK-based fashion brand in a few days. Their brand is well-known within their target demographic and they have only recently starting selling their collection online. They are currently unconvinced of the need to use SEO for any terms other than their own brand names for which they would naturally rank with little extra effort.
Can anyone point me to any research or data that shows consumer trends to research fashion purchases online or trending away from shopping mall browsing habits?
-
Thanks Nakul
Much appreciated!
Danny
-
Danny
I found your question from last month. I am guessing by now you would have already pitched your client. However, I'll share an interesting post at Search Engine Land.
It's not really fashion world, but it gets the point across.
I hope that helps you and/or other readers and business in similar state of mind
This is a very common problem in the world of search. Both in SEO and PPC.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Trends Graph and KW Planner Monthly Searches?
I'm trying to show people the trends of certain keywords/topics over a period of years Keyword Planner gives some actual numbers but only for 12 months. Trends will show "Numbers represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "pizza," we'd consider this 100. This doesn't convey absolute search volume." Which I don't really understand, other than if the graph goes up it means more interest but has to do with the amount of people searching, location, etc which can get tricky? I'd like to put together a short report explaining certain topics and how interest in them has increased over the last 5+ years. I'm hoping someone else here has had some experience with this and has some advice or links with more information?
Algorithm Updates | | JoshBowers20120 -
Our organic search traffic went flat for 2 weeks Oct 2 - Oct 17\. It has since resumed to more normal numbers. Anyone have any idea why this would happen?
Does anyone have any insight as to why our organic search traffic would go to nearly nothing for roughly a 2 week span Oct 2 - Oct 17th? Our regular traffic remained fairly consistent so we were still being indexed. It has now resumed to more normal numbers but I cannot think of anything we did that would make this happen? We did make a 302 switch to be a 301 permanent redirect on our site in early August but that is all I can think of? Any insight or help would be appreciated!
Algorithm Updates | | mwuest0 -
Organic SERP CTRs and Universal Search
We have a keyword that we show up in the #1 position for organically. However that number one position is a Maps blended search result and we are the first listing with link, address and phone number. This is a high volume keyword but we receive little traffic from it. Looking in Web Master Tools this is corroborated in showing that for this keyword our average position is 1.7, high volume of impressions but click through rate is 0.04%! Is it possible that people scroll past the first result when it is a Maps blended search result to go to the first "true" organic listing? Has anyone else seen this? Is there anything a website owner can do in this situation to increase CTR for your listing?
Algorithm Updates | | IrvCo_Interactive0 -
Site refuses to improve rankings. Can someone else put a set of eyes on this for me and see what I am missing?
Hello! We've been successful with over 40 clients and getting them to great results in our industry, insurance. We recently acquired a new client who had an existing website with prior SEO results a very spammy blog and many spammy links. We've removed many of the blog articles and links using the Google Disavow Tool We've been monitoring this site in a campaign on Moz, but we're seeing zero improvement week to week. Can someone put another set of eyes on this and see if we're simply just missing something? Results for all 30 of our tracked keywords, zero are in the top 50! I would guess this was an algorithm penalty, but it has been 3 months now since we've made the changes and nothing is changing... not even a little bit! Any help/suggestions would be GREATLY appreciated. Thank you and enjoy Labor Day weekend!
Algorithm Updates | | Tosten0 -
.org appearing in browser search when .com is the primary domain
In most browsers, our visitors search for our domain and when they start typing the URL the drop down auto choices list .org as the first choice for our website. We do own the .org but it points to the .com and the .com is our primary domain. Why does .org seem to dominate Google search in this case? And since we have the .org forwarded to the .com, do we need to be concerned?
Algorithm Updates | | jimmyzig0 -
With Google's Location Based Searches, Should I Include a City Name with My Keywords?
What I mean is when you search on Google it seems to pull information by your location so would it be helpful including the city name + keyword still for SEO or would it be just as helpful using just the keyword? For example, a client is in Alexandria, VA and has a computer repair shop so would "Alexandria computer repair" be as good or better than "computer repair"? Just a little curious. Thanks!
Algorithm Updates | | CodyOelker-AMICreativeStudio2 -
Can anybody help me please!
Hi, I'm not an SEO expert! I'm even not a professional Webmaster. I'm a professional "Private Investigator", owner of a PI Agency in Bangkok (Thailand). Our website (thailand-investigation.com) was ranked, 18 months ago, on the 1st page in Google, Bing & Yahoo search engines for our major keywords! We are still good in Bing and Yahoo but we dropped to the 5th page and more in Google! I do not know when it happened? I was busy working managing my business and was not taking care on our website (BIG mistake)!I realized it beginning of august 2012. I redesigned our website, ad content, new pages...Started 2 months ago, but still no result with our home page! The new pages start to show-up!??? But still far away! I need to understand why? What is going on!? Why Google "de-ranked" us? And what to do to recover!!! I'm here to learn, try to understand and take your advises! So, please give me advises and if someone is ready to audit my website and explain me what to do, I'm willing to pay the service [not to much 😉 ]. Thanks, helpButton.jpg
Algorithm Updates | | MichelMauquoi0 -
Recent changes to suggested search algorithm?
Our company recently had a "company name + scam" listing as #2 in suggested search, and yesterday, it miraculously disappeared. Has anyone else noticed similar changes in suggested search results? I hope it stick, I'm just trying to understand exactly what caused that 1 listing to vanish.
Algorithm Updates | | CareerBliss0
