Ranking for more keywords - Noob question
-
Hi,
I've noticed recently that our site is ranking for a fraction of the keywords that our competitors are ranking for. In terms of increasing the number of keyword rankings per page would it simply be a case of adding optimised copy to each page?
Thanks,
Dan
-
Here is what I have at the top of the "start-up" page on my work computer....
Creating New Content is the Only Way to Earn Money!
-
Wow. I remember having this discussion with you a few years ago. And it's so true. Some of the stuff that I wrote back then has filtered its way up to the top without me doing any link building.
I wonder if I could create an auto-reminder for myself to read this advice every 3 months to remind me to keep creating awesome content and not just get focused on links links links.
-
Thanks, Paul. You are correct. These are all-new pages with articles of very substantive length. Mine are typically 1000+ words and several images.
Depending upon subject area they can bring in good amounts of traffic from long-tail keywords and when/if they rank for their short tail the traffic can be huge.
A lot of the content that I publish and forget starts deep in the SERPs for primary terms. But it slowly climbs and a year or two later is at great position.
-
sometimes you can identify and target long tail on the existing pages you already have. In many cases it's a case of adding two instances of the long tail on a page and tweaking the title tag etc. and you could see improvement.
But if you are looking to target a completely new set of keywords then additional content would definitely be needed.
-
Just note, Dan - Egol is talking about creating all-new pages about new topics, not just adding more content about different topics to existing pages.
The most effective content targets one or two primary keywords. If you try to target too many keywords with a single page, you dilute the ability of each of them to earn rank.
Paul
-
Thanks for the reply. Interesting, I like the approach of spending little time on link building.
I shall be giving this a try, in a hope to increase the long term affects.
-
My favorite method for increasing the traffic into a website is to do keyword research and then start writing very useful and interesting content for topics that people are searching for. If you can do that your traffic will start to climb.
Also, my personal belief is that when google sees that you have content for everything that anyybody anywhere is searching for they rank you a little higher.
I spend zero time linkbuilding. Zero. Instead I put up a sustained content attack.
For me this brings great results as long as every page of content that I produce is one of the very best documents on the web for that topic. These articles each require a couple days to a couple of weeks - with staff helping me with art and photography and research.
This will not work if you are publishing crap or even pedestrian-quality content.
This approach is time consuming, expensive and slow to produce results. But if you persist at it your site will become very hard to beat and visible in the SERPs throughout your niche.
This approach is not for everyone because few people have the resources, faith and patience needed to do the work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Ranking
I would like to understand how to search for all instances where Johansens is on the 1st page of Google (US/UK) for any keywords that have Portugal, Lisbon or Algarve in them i.e. "luxury hotels portugal". Is there an easy/automated way to do such a search? Many thanks for your support, Doug
Keyword Research | | CN_Johansens0 -
Keyword Density and ALL CAPS
Hello everyone, New member and first time asking a question! Having a disagreement about keyword stuffing on a home page. The client has 14 mentions of their brand all IN CAPS. So it's sentences like ... BRAND was established in 1968 and has become one of the biggest leaders in the donut industry. In fact, BRAND has created a strong BRAND community ... etc. [the lead paragraph is three sentences and four mentions of BRAND] A design agency that is also in the picture says that this is fine because the word appears naturally in the sentence. Can you either 1) tell me I'm wrong and explain why or 2) give me some ammo to give to my client to support my argument. Thanks! Lisa
Keyword Research | | ChristianRubio1 -
Keyword tracking- Local
Silly question about Local ranking monitors. If I have a local client in Pheonix, AZ and I want to track rankings for keywords. Is it best to monitor city+keyword or just keyword? I have ran tests with multiple clients and locations, and cannot ascertain the difference- as far as rankings go. I appreciate all input.
Keyword Research | | TammyWood1 -
Moz Keyword Competition Analysis Tool
Hi Just been having a play around with the Moz Keyword Competition Tool and noticed that the reuslts given in terms of exact match searches is different from the data in the actual Google Adwords keyword tool even though the Moz tool pulls its data form the Google Adwords index so technically should be the same right? Was just wondering if anyone else had noticed that or if I am missing something. All you help would be greatly appreciated! Cheers
Keyword Research | | PIXUS0 -
What are the checkmarks for on the keyword tool?
I'm looking at the keyword research tool and notice that some of the boxes are checked. I dont really see a reason why? does anyone have this answer? i did attempt look in the Q&A section with no luck.
Keyword Research | | praxiscredit1 -
How to improve keyword rank
Hello, I have made some changes to my site within the last 1 1/2 months and have not seen my keyword ranking improve whatsoever; however, my page rank has gone up. I have made all the changes that my campaign suggested, and yet there is still no change to my keyword rank. Please advise me on what I'm doing incorrectly or what I should change. Thank you
Keyword Research | | thelearningman0 -
Refining Keyword Research
I am looking to refine my Keyword research process. Currently I use 4 keyword tools to get volume, competition and of course other ideas. From there I try to distill it down to categories and then order on ability to drive traffic and convert. Anyone have something they can share maybe from the excel side, maybe from the tool side... something to help me make this easy and great.
Keyword Research | | EvolveDigitalLabs1 -
Keyword Difficulty: High or Low?
Looked in the FAQ in the Keyword Difficulty tool but it didn't mention whether or not a higher % or lower % is better. I'm assuming that a higher % means that the keyword is more competitive, is that correct?
Keyword Research | | kylesuss0