Ranking for more keywords - Noob question
-
Hi,
I've noticed recently that our site is ranking for a fraction of the keywords that our competitors are ranking for. In terms of increasing the number of keyword rankings per page would it simply be a case of adding optimised copy to each page?
Thanks,
Dan
-
Here is what I have at the top of the "start-up" page on my work computer....
Creating New Content is the Only Way to Earn Money!
-
Wow. I remember having this discussion with you a few years ago. And it's so true. Some of the stuff that I wrote back then has filtered its way up to the top without me doing any link building.
I wonder if I could create an auto-reminder for myself to read this advice every 3 months to remind me to keep creating awesome content and not just get focused on links links links.
-
Thanks, Paul. You are correct. These are all-new pages with articles of very substantive length. Mine are typically 1000+ words and several images.
Depending upon subject area they can bring in good amounts of traffic from long-tail keywords and when/if they rank for their short tail the traffic can be huge.
A lot of the content that I publish and forget starts deep in the SERPs for primary terms. But it slowly climbs and a year or two later is at great position.
-
sometimes you can identify and target long tail on the existing pages you already have. In many cases it's a case of adding two instances of the long tail on a page and tweaking the title tag etc. and you could see improvement.
But if you are looking to target a completely new set of keywords then additional content would definitely be needed.
-
Just note, Dan - Egol is talking about creating all-new pages about new topics, not just adding more content about different topics to existing pages.
The most effective content targets one or two primary keywords. If you try to target too many keywords with a single page, you dilute the ability of each of them to earn rank.
Paul
-
Thanks for the reply. Interesting, I like the approach of spending little time on link building.
I shall be giving this a try, in a hope to increase the long term affects.
-
My favorite method for increasing the traffic into a website is to do keyword research and then start writing very useful and interesting content for topics that people are searching for. If you can do that your traffic will start to climb.
Also, my personal belief is that when google sees that you have content for everything that anyybody anywhere is searching for they rank you a little higher.
I spend zero time linkbuilding. Zero. Instead I put up a sustained content attack.
For me this brings great results as long as every page of content that I produce is one of the very best documents on the web for that topic. These articles each require a couple days to a couple of weeks - with staff helping me with art and photography and research.
This will not work if you are publishing crap or even pedestrian-quality content.
This approach is time consuming, expensive and slow to produce results. But if you persist at it your site will become very hard to beat and visible in the SERPs throughout your niche.
This approach is not for everyone because few people have the resources, faith and patience needed to do the work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Approach to synonym keywords when you already rank in position #0 and #1
Hello community! My site cryochambers.com is ranked #0 and #1 for the most important keyword in the cryotherapy industry:
Keyword Research | | Nobody1599597270247
"cryo chamber": page A
"cryo chamber cost": page A
"cryotherapy chamber": page B A couple new keyword are also trending now:
"cryogenic" replaces "cryotherapy"
"machine" replaces "chamber" I would be most grateful if you can suggest an approach to also rank #1 and #0 with the variants? FYI:
Page A: https://www.cryochambers.com/
Page B: https://www.cryochambers.com/cryo-chamber-sauna-cost/0 -
Keywords moving up, except...
The keywords on my page are moving up, except for one. I have routinely ranked between 13-15 for one particular keyword. I am aware that it is a broad term, however, at one point, I showed up on page one at #6, and then dropped right back down to where I was. The website it "sexaddict.com" and, don't worry, it's for addicts so you won't find anything but help and resources there. The keyword is "sex addiction." Thanks, Ryan
Keyword Research | | drdougweiss0 -
Sudden keyword rankings drop
Hi, My latest MOZ report has indicated there has been a significant drop in ranking for 65 keywords, some by as much as 30 places. This is not something I have experienced before and seems very drastic. Is there a reasonable explanation or fix for this? Thanks for any advice!
Keyword Research | | cudge0 -
Long tail keyword research
Is there any way for me to figure out long tail key words related to keyword such as "IT solutions"? This is a competitive term. How do I figure out related keywords with high search volume and less competition?
Keyword Research | | zsyed0 -
Question about Google Keyword "match type."
When using google keyword tool what type of match type do you find most helpful? broad, exact match, phrase? I know they all have their own benefits, but if you just want to test out which term gets more searches I'm not sure what the difference is between the exact match and phrase. Thanks!
Keyword Research | | NoahsDad0 -
Google Keyword Tool: What is considered a unique keyword?
I'm trying to research keywords using Google's Keyword Tool. After looking at results, I have the following questions: 1. Does singular/plurals of a word count as two different keywords to Google (ie: photobooth and photobooths)? Would I need to have a unique page targeting each word or will one page on my site be sufficient for targeting both? 2. I've noticed that different variations of keywords have the same global monthly search results. This leads me to believe that Google see's all of them as one keyword. ie: "photo booth props" and "props for a photo booth" and "props with photo booth", all have 22,200 search global monthly search resluts. On the other hand "moustache prop" and "prop moustache" have different global monthly search results (480 and 590). Can anyone explain this?
Keyword Research | | Alchemist230 -
How many times to use a keyword on a page?
Okay, so i have read around, and watched Matt Cutts' video on this and read rand's post about this. But, I still have questions; how many times should I use a keyword on a page? I have read for shorter pages 2-3X and 4-6X for longer pages. I know to put it in the url title h1, the first paragraph and sprinkle it around the page. Is it all realtive to how long the content is? or should I just be following the 2-3X and 4-6X rule? Thanks for your help. Peter
Keyword Research | | PeterRota0 -
Stop List and Keywords
I've came across a suggested list of words that google will ignore in your content, if this is correct and one of our main keywords is one of those words, will it lose effectiveness? We are trying to get #1 SERP for "Self Tan" and it seems "Self" is one of the words ignored - so should we just be focusing on Tan? Any tips / advice would be great!
Keyword Research | | ChrisMciIlroy0