Can a home page penalty cause a drop in rankings for all pages?
-
All my main keywords have dropped out of the SERPS. Could it be that the home page (the strongest) page has been devalued and therefore 'link juice' that used to spread throughout the site is no longer doing so. Would this cause all other pages to drop? I just can't understand how all my pages have lost rankings. The site is still indexed so there's no problem there.
-
yes homepage penalty means site is penalized across the board
-
Yes it "could" be that your homepage has been penalized or has lost some back links. If so it would have a direct impact on the link juice flowing through to your other pages. The best thing to do is check out webmaster tools for any warnings. If you don't have any warnings then I would start digging into my link profile to see if any links have fallen off your profile recently.
-
It is possible yes, your home page is where the majority of your website authority sits so if that gets penalised then other pages can be affected. Simon is right that without more details, it is hard to give you a proper answer.
If you have been doing a lot of articles recently then this may be a reason because article websites have taken a huge hit since the update in January.
-
Have you had a look in Webmaster tools for any issues? Any unnatural links warnings? Have you lost any significant backlinks? There could be any number of reasons, be it Penguin or Panda - without more info people will struggle to give you suitable solutions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Would My Page Have a Higher PA and DA, Links & On-Page Grade & Still Not Rank?
The Search Term is "Alcohol Ink" and our client has a better page authority, domain authority, links to the page, and on-page grade than those in the SERP for spaces 5-10 and we're not even ranked in the top 51+ according to Moz's tracker. The only difference I can see is that our URL doesn't use the exact text like some of the 5-10 do. However, regardless of this, our on-page grade is significantly higher than the rest of them. The one thing I found was that there were two links to the page (that we never asked for) that had a spam score in the low 20's and another in the low 30's. Does anyone have any recommendations on how to maybe get around this? Certainly, a content campaign and linking campaign around this could also help but I'm kind of scratching my head. The client is reputable, with a solid domain age and well recognized in the space so it's not like it's a noob trying to get in out of nowhere.
Intermediate & Advanced SEO | | Omnisye0 -
Help me to understand why this page doesn't rank
Hello everyone. I am trying to understand why most of my website category pages don't show up in the in the first 50 organic results on Google, despite my high website DA and high PA of those pages. We used to rank high a few years ago, not clear why most of those pages have almost completely disappeared. So, just to take one as an example, please, help me to understand why this page doesn't shows up in the first 50 organic search results for the keyword "cello sheet music": http://www.virtualsheetmusic.com/downloads/Indici/Cello.html I really can't explain why, unless we are under some sort of "penalization" or similar (a curse?!)... I have analyzed any possible metric, and can't find a logical explanation. Looking forward for your thoughts guys! All the best, Fab.
Intermediate & Advanced SEO | | fablau0 -
Why does Google rank a product page rather than a category page?
Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?
Intermediate & Advanced SEO | | Inevo0 -
Significant drop in web rankings
We have two websites and last week we had a significant drop in search engine rankings. Some of these search rankings we have been top 3 for the past 5 years and now we are not in the top 20. Last weekend we changed our hosting provider and IP addresses for the first time in over 7 years. Now is there a way we could work out if we have been hit by the latest Penguin update or if the change in hosting / IP has caused these drop in rankings? I would appreciate any thought or ideas at all.
Intermediate & Advanced SEO | | Jacksons_Fencing0 -
Worth contributing articles to a Page Rank 1 site?
My intuition tells me that it is not going to help with any SEO link benefit by posting an article as a guest writer on a Page Rank site of #1. It's a rather new fashion content site. The article would be informative and not a sales pitch. The only link is to our url home page in the bio. I've been told that links from low page ranking sites don't help anymore. But maybe over time the site will achieve higher PR status, and then the link in it would help us? Any thoughts? Thanks! ron
Intermediate & Advanced SEO | | yatesandcojewelers0 -
How to improve ranking of deep pages?
While this may sound like an obvious or stupid question at first...let me explain... We are an e-commerce website which sells one type of item nationally; for sake of an example which is similar to us, you can think of an e-commerce site that sells movie theater tickets in cities and towns across the country. Our home page ranks very well for the appropriate keywords as well as some of our state and city pages rank very well for local searches. However, while some state and city pages rank well for their respective local searches, others have a low page rank with some not even in the top 50 for their respective keywords. My question is that we aren't clear why some pages will rank well while others wont when the competition looks similar for those local searches. And in today's Panda/Penguin era we are unsure of how to get more of these state/city pages ranking better? For the record, we are quite strict about on-page SEO, 99% of our 5600 pages are crawled & we have minimum SEO errors from the SEOMoz crawls. Can anyone provide some feedback & thoughts?
Intermediate & Advanced SEO | | CTSupp0 -
Why does Google Claimed Local Listing Ranking Drop?
I have two local google places listinggs unlaimed. Both listings were ranking in the blended search in 7 pack. Once I claimed the local listings for the business both listings rankings have dropped. And one has totally vanished from the search rankings. Is this normal as it appears local places that are not claimed are ranking higher than local places claimed?
Intermediate & Advanced SEO | | VivaArturo0 -
Ranking Ranking Factors!
When you look at the keyword analysis, you see the following ranking criteria: - | Page Authority | Page Linking Root Domains | Domain Authority | Root Domain Linking Root Domains | How do you rank the importance of each of these factors from 1-4? For example, PA, PLRD, RDLRD, DA Please explain. How many of these factors do you normally need to get within top 5?
Intermediate & Advanced SEO | | inhouseseo0