How could Google define "low quality experience merchants"?
-
Matt Cutts mentioned at SXSW that Google wants to take into consideration the quality of the experience ecommerce merchants provide and work this into how they rank in SERPs. Here's what he said if you missed it:
"We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results.”
My question; how exactly could Google decide if a merchant provides a low and high quality experience? I would image it would be very easy for Google to decide this with merchants in their Trusted Store program. I wonder what other data sets Google could realistically rely upon to make such a judgment. Any ideas or thoughts are appreciated.
-
I would agree that the Google Trusted store would be a good place for them to start, very convenient.
They could also use ratings from other review sites, like Yelp, etc. and possibly even social signal via Google Plus, Twitter, etc.
-
I can see them doing something with longevity tracking and repeat customers. They could possibly track to see if people are return shoppers to a site.
And then there is the obvious reviews of a store from Google Wallet users when you are a Google Wallet store.
I think there are other things that they could do just in the design of a site. They could possibly figure out what design elements make an experience easier on the shopper.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many "nofollow" outgoing links are Okay?
Hi all, Our forum have so many discussions and topics where our users leave their websites and oter URLs which will be marked "nofollow" by default. Beside spammy websites, is that Okay to have so many "nofollow" outgoing links? Thanks
Algorithm Updates | | vtmoz0 -
Google live blog schema
Live blog markup was rolled out to a selected group of publishers last year 2015. I'm trying to find out whether it has been released to other publishers yet (we are a news site). Not seeing any updates about it anywhere and wondering how I can find out if/when it will be available. This is the latest I can see which is not much help https://developers.google.com/search/pilot/open/live-blogs. Any insider info would be very much appreciated.
Algorithm Updates | | hjsand2 -
Https & Google Updated Guidelines
Hi We have https on aspects of the site which users directly interact with, such as login, basket page. But we don't have https across the whole site. In light of Google adding it to their guidelines - is this something we need to put into action? Also same question on the Accessibility point Ensure that your pages are useful for readers with visual impairments, for example, by testing usability with a screen-reader. Are we going to be penalised if these are not added to our site? Thank you
Algorithm Updates | | BeckyKey0 -
Have you seen what happens when you Google Academy Awards 2014?
Hi All... Just wondering if it is a new feature on Google's side (knowledge Graph)? Thanks
Algorithm Updates | | BeytzNet0 -
Why does Google Alerts call my website a blog?
Our company started a WordPress blog about 14 years ago. It has since added a third-party forum, a user-submitted photo gallery, and a huge database of searchable products. We also have almost 4000 posts. With all that said, Google Alerts often lists our content under blogs rather than websites. Sometimes it shows up in both? Does anyone know what criteria Google uses for determining the type of content, and how we can signal to them that we are a website?
Algorithm Updates | | TMI.com0 -
Google Update?
We have a website that for the past several weeks has been very consistent at between 13,500 and 14,200 daily visits and this site received 15,600 last Thursday. THIS week, Monday is at 22,200, Tuesday is at 26,200, and at mid-day today (at about our traffic halfway point in the day) we're already at 14,000 today. This was a site that was bringing about 14,000 visits as of May 16th last year and dropped to 11,000 the following week. The traffic to this site this week is so far beyond statistical analysis that there must have been something that happened.
Algorithm Updates | | sourcelinemedia0 -
How To Rank High In Google Places?
Hello SEOmoz, This question has been hounding me for a long time and I've never seen a single reliable information from the web that answers it. Anyway here's my question; Supposing that there are three Google places for three different websites having the same categories and almost same keywords and same district/city/IP how does Google rank one high from the other? Or simply put if you own one of those websites and you would want to rank higher over your competitors in Google places Search results how does one do it? A number of theories were brought up by some of my colleagues: 1. The age of the listing 2. The number of links pointing to the listing (supposing that one can build links to ones listing) 3. The name/url of the listing, tags, description, etc. 4. The address of the listing. 5. Authority of the domain (linked website) You see some listings have either no description, and only one category and yet they rank number one for a specific term/keyword whereas others have complete categories, descriptions etc. If you could please give me a definite answer I will surely appreciate it. Thank you very much and more power!
Algorithm Updates | | LeeAnn300 -
Is URL appearance defined by crawling or by XML sitemap
I am having a problem developing a sitemap because I have long URLs that are made by zend. They go like this: http://myagingfolks.com/professionals/20661/social-workers/pennsylvania-civi-stanger Because these URL's are long and are fed by Zend when I try to call them all up, to put on the sitemap, the system runs out of memory and crashes. Do you know what part of a search result, in google, say, comes from the URL? Would it be fine for me to submit to google only www.myagingfolks.com/professionals/20661. Does the crawler find that the URL is indeed http://myagingfolks.com/professionals/20661/social-workers/pennsylvania-civi-stanger or does it go with just what the sitemap tells it?
Algorithm Updates | | Jordanrg0