How strong are reciprocal editorial links
-
Hello,
If someone mentions a site in their blog, then that site mentions them back in their blog, how strong is this reciprocal link?
Can a lot of these type of links be bad?
Thanks
-
The fact that you're getting dramatically different views on the issue leaves open the possibility that there is no steadfast rule to go by here. If that's the case, your SEO experience should be telling you to tread lightly.
A few years back, Bill Slawski wrote a post about what search engines think about reciprocal links. Some months later, Eric Ward a post expounding on "Why Reciprocal Links Will Always be Viable". Both are still relevant and good reads.
-
Thank you Irving and littlesthobo,
I posted this because I seem to be getting dramatically different ideas on if editorial reciprocal links are beneficial.
I'd like to hear more details on how you know that the links are good or bad, and it would be great to hear from others' opinions as well.
We're considering exchanging blog posts with alumni of ours, which is what started this search for an answer.
-
I think it depends on the nature and the quality of the sites. For example, say I got a link from the Guardian and I was so chuffed I posted a link back to the article on the guardian on my blog, I'm pretty certain I would still reap the link juice benefits.
Edit - I just want to add that I do have direct experience of this on a new clients site. As a UK jounalist for a british new site he has dozens of backlinks to his site. They;re his only backlinks, his site isn't optimised at all and hasn't been updated in years, yet he has amazing rankings for highly competitive keywords.
-
reciprical linking is no longer a good strategy. google knows it's a "you do something for me i'll do something for you" deal and discounts them
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Links - First Link Rule Confusion
Hello All - I would like to create a guide for my team of rules for internal links and I could use some help. My understanding is that Google only counts the first link to a page, so any crafted keyword text links within the content do not count if the page in question is linked to from the main navigation. Is this correct? For example, if the menu or drop down menu in main site nav (which exists on all pages of the site) includes a link to a particular section that will be the only one that ever counts since the menu is on every page? Example: let's say a website selling cat toys includes a drop down menu on the homepage with links to "holiday cat toys". Does this mean that no other text links in content on the site will support that page from an SEO perspective since the link is in the main nav and will always be the first one counted? In the past we have added text links in the content on the homepage to important pages on the site. It seems to work, though now I'm questing these tactics based on the first link rule. I would appreciate some advice, clarification, thoughts, etc. Thanks!
Link Building | | JBMediaGroup0 -
Is this link Followed?
Hi All, Noticed this link in opensiteexplorer. Its not marked as no-follow, but not sure if this link would pass any value? http://goafrica.about.com/od/southafrica/a/selfdrivesa.htm Click on any external link, it takes you to a "preview" page from within the main website. Is this a false positive? As in it shows as a follow link, but when you actually click it, it doesnt redirect to the website. Any thoughts on this? Greg
Link Building | | AndreVanKets0 -
Does the twitter link shortening service reduce link value (strength).
We have many SEO team members that use Twitters link shortening service, will this reduce the strength or value of the page to be indexed? I ask this cause the displayed URL isn't the actual page it is going to and would like to make appropriate changes to improve our company's SEO For example: http://t.co/zHu8vIcjPx is going to page http://4wheelonline.com/atv/QuadBoss.107503 Thank you for your assistance.
Link Building | | WebRiverGroup0 -
Is a reciprocal link the same value as a non-reciprocal
So I just started a few weeks ago doing some linkbuilding for my photography site at http://danielvaladas.com I started by adding my site to some of the business directories recommended by SeoMoz + some local and specialized directories I found myself and from my competitors. I also sponsored a local charity in exchange for a link on their PR3 website and I wanted to blog on my site about this sponsorship. I am wondering if it is better to link back to them or not. Is this one way link of more value if I don't link back to them?
Link Building | | valadas0 -
Is it a reciprocal Link ?
Hi, I found a great website and tought its content would be extremely interesting for our clients. I wrote about it on my blog (which has an URL with our website URL in it) , Facebook Page and even in Twitter. Meanwhile, I contacted them and offered to write an article about an interesting subject for them. They accepted and liked it so much that they decided to put 2 links for us on two of their pages. My questions are : Will this be a reciprocal link for Google? Did I make a mistake talking about them on my blog ? Did I «devaluate» the links they gave us?
Link Building | | Caru0 -
Links from Real Estate Websites Link Page, Do or Don't?
It seems that real estate sites have at times been under heavier scrutiny from the search engines. But real estate agents get networking, which makes acquiring those links a little bit easier. Plus with localization of search, I think real estate sites may give off a good GEO scent. Should SEO's go for links from real estate websites? Does a reciprocal link devalue said links?
Link Building | | Thos0030 -
No more Juicy Link Finder!
hi all, I really loved using the juicy link finder for my link building activity, but I've just noticed it is now no longet available redirecting me to the tools page when clicking on: www.seomoz.org/link-finder Can anyone recommend a tool i can use that offers exactly the same information or alternative tools out there? Essentially I just need to understand what/which websites to target based on entering a keyword Thanks! Simon
Link Building | | simonsw0 -
Java Script Link
Hello, We are due to get a link on the daily telegraph page (UK Newspaper) very shortly. We have just noticed there links are within javascript, what do you think of this link? | |
Link Building | | ScottBaxterWW0