Changing Ttile Tags & 301's
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I recently began re-optimizing my title tags site wide. Could this cause 301 redirects and the loss of backlinks?
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Ben,
I appreciate your help and see that I was confusing 301 redirects with 404 errors. I was trying to ask that if I changed the title tag, would the link be directed to a 404 error. And, if that was the case, I do know how to setup the 301 redirects.
That said, I want to clarify just a few things with my initial questions. When a say "title tag" I am referring to the title in the URL itself and not the Meta Title. For example... in my "user-friendly" CMS... the title tag field of the below category page is "Hair-Dryers".
http://www.beautystoponline.com/Hair-Dryers-s/234.htm
Now if I was to change the title tag "Hair Dryers" with "Blow Dryers"... I already can confirm that the "s/234.htm" will stay the same. But, let's say I have the above URL as a back link on someones blog. If I make this change will the link still work?
And, to take it a bit further... even if the link still works, will this have any impact on that specific category's ranking with Google?
Thanks so much for your input!!!
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Nope.
A 301 is something you have to actively implement.
You can change your title tags without it causing any technical issues UNLESS your CMS automatically rewrites URLs based on the title of the page. If this is is the case then you'll need to find a way to disable this in order to change your title tags.
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