Linkbait help please!
-
The problem we find as a small printing company (www.discountbannerprinting.co.uk) even though we are in a decent field for ideas (design, printing, business advertising) we are really struggling with types of resource / link bait content to create which is either not out there already or would create a decent buzz (ideas we have bounced around such as exhibition guides sound ok but they have been done to death such as independent sites).
Any help would be really appreciated.
-
Try to do a funny banner post with a collection of creative/mistakes on billboards or banners or a pr stunt making the biggest banner ever and get into guiness book of records.
-
Hi Bob
I'm not saying do this and you may get in a wee bit of trouble, but this was literally the first thing that popped into my head after looking at your site.
Forgive me if I'm wrong, but you look like the small business champion. The help that a lot of UK businesses need right now (bear with me, I'm building rhetoric!). With that in mind, why don't you get your brand out there...and stick it to the big guys?
Look at all those big brands not paying tax in the UK? Look at all those corps and bankers getting million pound bonuses while our public service falters?
Smack 'em!
Use your cheap printing, make a bunch of flyers and plaster them all over the place. On the walls of the banks, on the London underground, at the worst effected areas of the UK.
Print your images and messaging on multiple sheets to complete cover them up. Showcase how cheap you are to print and how you're taking things back for the beaten down bloke on the street.
Film it, get people to blog about it, ask people to connect to you on Twitter with suggestions on who/where/how you should target next.
Be the printing company this country needs!
This is slightly farcical (and slightly illegal), but do you see how it could work? The viral spread across social media creating a buzz around the campaign. Reaching out to the masses of people and bloggers out there who are championing this cause and speaking out for them, giving them a voice, appealing to your prospective client base? Filming it so you have a marketable bit of content to post, share and spread?
PR, links and buzz would follow. Hey, so might a knock on the door by the old bill, but I won't tell them if you won't!
Hope you've got that Friday Feeling!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it black hat to include your city name in a blog title to hopefully help local search resultts
I frequently blog and want to increase my ranking in local search in my area-Boston-blogging about Plastic Surgery. If I write a post about tummy tuck will I be penalized by Google search if I use a title like
Content Development | | wianno168
Tummy Tuck After Weight Loss Boston or Boston Tummy Tuck After Weight Loss0 -
I want to swop a site to an existing domain. i.e. it was http://A.com and now want it to be B.com...please help
The company I have started working for as two main websites. The main website (A) is out of date and not very functional but has the companies prime domain name. The other site (B) has their ecommerce engine. I'd like to make B the prime site i.e. take over A's domain name. Huge warning bells are going off regarding the SEO of this decision. Any advice or suggestions in how to go about this without destroying the company's SEO would be greatly valued.
Content Development | | SoutherlySwell0 -
Canonicle Help
Hey everyone, Hoping someone can shed some light on canonicle links for me. Have read as many articles and tutorials as possible but am still unsure about how to use them in my situation. I'm about to sign a content syndication agreement with a large newspaper for 3-4 of my articles per week. It's great because this national newspaper has a PR of 8, to my recently reduced PR of 3. The newspaper are providing attribution links back to my website, both to the homepage and original article on every article. Nice, but worried their size will make their copies of the article list above mine. Can anyone tell me, IF the newspaper agreed to making canonicle part of attribution, where exactly would it go? On my article? On their article? In their document ? Or in the link that directs back to me? Thanks.
Content Development | | Luc-W0 -
Help with HitTail
Does anyone else use HitTail? I am using it for a free trial at the moment. The idea was to get some keyword suggestions and write blog posts on these topics. My problem is that I am ranking on the top page sometimes spot 2 or 3 for the keyword terms that are being suggested, so what's the point? I don't see the point in writing for google searches in other countries so I delete them as it isn't an international business? Am I getting the most out of this or just missing the point?
Content Development | | Hughescov0 -
Help on blog topics for my niche
I'm looking for a couple of blogging ideas to get the ball rolling (mainly in my head) for one of the company websites I am working on. The site is https://perco.co.uk The company is based around offering trenchless technology across the UK. The first couple of posts are more like 'Latest news' items and I have only really come up with an idea of 'microtunnelling vs directional drilling'. I didn't seem to get much out of ubersuggest, soovle and google instant. Has anyone got any ideas? Thanks
Content Development | | Hughescov
Shaun0 -
Will authorship help or hurt us?
Our Client has a pest control site with tons of articles. We suggested they link their articles to their author. They said they want an allies they can keep separate. We said ok... From what I understand google uses author score to help determine rankings. If a author that all of a sudden has 400 pages of content attributed to him and he is new to google plus will this hurt his rankings? This is an area where I need to spend some time learning. thanks.
Content Development | | OxzenMedia0 -
Is my new page to busy please advise
hi i am testing a page which i am working on at the moment, have some image problems which i am sorting out. what i would like to know if you feel this page is to busy or if this page looks ok. I would also like to know if this page would tempt you to click on other articles or if you would just go off this page once you have read the story. here is the page http://www.in2town.co.uk/news/celebrity-showbiz-news/fans-angry-over-x-factor-judge-nicole-scherzinger any help would be great
Content Development | | ClaireH-1848860 -
A site review please
Hi, first post here so hope i have posted this in the right place. From reading the forums a number of people have asked for site reviews and received some very good feedback so I thought I would jump aboard too. One of my companies, Digital Cow, is based around the world of affiliate marketing and had been doing very well until recent Google changes killed the whole process of making sites based around other people's datafeeds. Through considerable testing we have countered this by increasing the blend of duplicate content and unique, niche related, content. As a result a website we launched about 2 months ago is currently getting around 350 unique hits a day but seems to have stagnated. We know the potential is there for thousands of daily hits on this site and well over 20,000 hits a day on all our websites, but we are having issues with Google at the moment. One week we could be position 10 for a keyword, next position 90, then back to position 10 again and so on. In the last week some 95 keywords moved up the ranking and 62 moved down - we are seoing for a couple of hundred keywords. A small sample of some of these words and our ranking for them are listed below bodysuits women 13
Content Development | | Grumpy_Carl
tumbum 14
bright leggings 18
bright tights 18
bridal hold ups 19
opaque hold ups 20
girls in leggings 21
pretty polly hold up 21
fish net hold ups 22
slimming tights 22
tum bum 26
magic knickers 27
toeless tights 28 and there are many more. The website in question is www.brighttights.com. If anyone could spare a moment to offer their opinion on what they think of the site re seo that would be most welcome. Given it's an ecommerce site there are limits to the content we can add on the homepage. Many thanks Carl0