How do I set up goals in analytics to track the sales funnel when several pages of the steps required to checkout have the same url?
-
I have found this in Google Analytic but it makes no sense to me - is there are better resource which explains how you do this step by step ( or a good video perhaps?)
Identical URLs Across Multiple Steps
In some situations, the URL does not change across a sequence of activity. For example, a sign-up process might have the following URL path:
- Step 1 (Sign Up):
www.example.com/sign_up.cgi
- Step 2 (Accept Agreement):
www.example.com/sign_up.cgi
- Step 3 (Finish):
www.example.com/sign_up.cgi
To track visitors' progress through a funnel with the same URL for each step, modify the tracking code to create a virtual URL for each step in the sequence that you want to track. For details on how to use this in your tracking code, see Virtual Pageviews in the _Asynchronous Migration Examples_guide, which shows how to do this in all versions of the tracking code. The following example shows how you might fabricate 3 URLs using the asynchronous tracking code:
_gaq.push(['_trackPageview', '/funnel_G1/step1.html']); _gaq.push(['_trackPageview', '/funnel_G1/step2.html']); _gaq.push(['_trackPageview', '/funnel_G1/step3.html']);
You would then define your funnel and goal URLs using the ones you created in the tracking code modifications.
- Step 1 (Sign Up):
-
Thanks Paul I will give it go..much obliged.
-
In order to track those steps even though the URL doesn't change after each step, you have to create what is essentially an extra "fake" page view to be fed into Analytics each time a visitor takes an action towards the goal on that one page.
So you will add a bit of event tracking script to each action the visitor takes. The result will be that each time a visitor triggers an event (clicking Add to Cart, clicking Proceed to Checkout etc.), it will be seen by Analytics as a new page view. You can then include these new pages as the steps in your goal tracking. (You'll create the names of these pages in the event-tracking code you insert)
Dos that help it make sense?
Paul
P.S. The one caveat to all this - each of the new events will be tracked as pageviews in Analytics, artificially inflating your overall pageview metrics. You'll need to filter them out (using custom reports or a separate profile) in order to keep them from distorting the real pageviews and creating misleading data for the other analyses you might be doing.
-
Yes. Its like this...
add to cart = /cart.php
Proceed to Checkout = /cart.php
Submit Customer Details = /cart.php
Submit to Payment/Order Page = /cart.php
Order Confirmation = /success.php?oid=
-
If the URL's are all the same are there different actions that the user is taking on the page?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why few pages have more than 100% bounce rate?
Hello All, For my ecommerce site approx more than 30k products I have. In Google Analytic approx daily for few products approx 10-15 products bounce rate show 300%, 200%, 150%, 140%, 125% how? and what is the solution? Product page daily change. Thanks!
Reporting & Analytics | | Johny123450 -
Google analytics - landing pages
Hello, I have a website and it contains landing pages. after tracking and analyzing the data in Google Analytics , I found out that the traffic for the whole site is affected by the visits to the landing page. I mean, the bounce rate is less than one minute. this is because users fill their details in the landing pages and leave my website. to improve my website, I need clear data about the traffic, bounce rate etc. in my website. I also need can you help me solve this problem I thought about create another account in Google Analytics and set it to my websites pages (not including the landing pages). and keep the current code for the landing pages. my question is regarding this: Is it legal to use 2 different GA code (each one of them belong to different account) in the same domain ? can you provide me with more information about Multi Account in Google Analytics, and how can I use it to divide the traffic in my website between the traffic and the data for the landing pages and for the website itself ?
Reporting & Analytics | | JonsonSwartz0 -
Google Analytics traffic hijacking?
Ran into something interesting a week ago - the same Google Analytics code was installed on two different sites by accident. The account was reporting traffic from both domains. Haven't found a definitive answer on how to stop this yet if it were to be used maliciously?
Reporting & Analytics | | khemistry0 -
Multi-Site Analytics Dashboards?
Anyone have recommendations on a good multi-site analytics dashboard? I am managing roughly 20 sites right now, and am looking for a dashboard that provides basic info like # of visitors, search traffic, etc. for a couple dozen sites at a glance.
Reporting & Analytics | | TakeshiYoung0 -
Advanced segements Google Analytics
Hi guys, I was to hasty last time marking the given question as answered. So i would like to ask another question on the subject. My original question was how to get a pdf report of 10 specific keywords with information about visits,pages per view. avg, visit time, new visitors and bounce rate. The answer was to create an advanced segment with "or operators" and adding all keywords on an exact match basis. I did this but it still gives me a list of more then 500 keywords in traffic sources organic view. Next to that i get different visitor numbers for some keywords where it says 40 at the normal segments (all visits) but gives me 0 when i turn on the advanced segment. I've been clicking and changing things for a long time until i got almost dizzy. Could someone plz help?
Reporting & Analytics | | 5MMedia0 -
WMT tools - setting parameter for redirected URLs
Hi everybody. One of our clients has recently moved from one ecommerce platform to another. During the move, a huge number of URLs have been tidied up to remove dynamic parameters. The old URLs have been redirected to the new, tidy ones. My question is whether it's worth telling Google in the WMT URL parameters section not to index the parameters of the old URLs. Will this affect the redirects in any way? Thanks!
Reporting & Analytics | | neooptic0 -
Why Does This Page Rank Badly?
Hi, The page in question is: http://www.toymart.com/details.php?id=1764 The problem is that this and most of the other 10,000 pages used to rank well but now are really struggling.
Reporting & Analytics | | ToyMart3
I am begining to suspect that I have some sort of Google penalty but I cannot know for sure.
I believe I comply with all Google guidelines and I think the SEO is good.
Possibly the eBay affiliate links are the problem but they form a large part of the content and user experience.
The page gives a price guide for items in different conditions and has various other tools for the user. Any thought would be appreciated. Thanks for your time in advance. Alan0