How do I set up goals in analytics to track the sales funnel when several pages of the steps required to checkout have the same url?
-
I have found this in Google Analytic but it makes no sense to me - is there are better resource which explains how you do this step by step ( or a good video perhaps?)
Identical URLs Across Multiple Steps
In some situations, the URL does not change across a sequence of activity. For example, a sign-up process might have the following URL path:
- Step 1 (Sign Up):
www.example.com/sign_up.cgi
- Step 2 (Accept Agreement):
www.example.com/sign_up.cgi
- Step 3 (Finish):
www.example.com/sign_up.cgi
To track visitors' progress through a funnel with the same URL for each step, modify the tracking code to create a virtual URL for each step in the sequence that you want to track. For details on how to use this in your tracking code, see Virtual Pageviews in the _Asynchronous Migration Examples_guide, which shows how to do this in all versions of the tracking code. The following example shows how you might fabricate 3 URLs using the asynchronous tracking code:
_gaq.push(['_trackPageview', '/funnel_G1/step1.html']); _gaq.push(['_trackPageview', '/funnel_G1/step2.html']); _gaq.push(['_trackPageview', '/funnel_G1/step3.html']);
You would then define your funnel and goal URLs using the ones you created in the tracking code modifications.
- Step 1 (Sign Up):
-
Thanks Paul I will give it go..much obliged.
-
In order to track those steps even though the URL doesn't change after each step, you have to create what is essentially an extra "fake" page view to be fed into Analytics each time a visitor takes an action towards the goal on that one page.
So you will add a bit of event tracking script to each action the visitor takes. The result will be that each time a visitor triggers an event (clicking Add to Cart, clicking Proceed to Checkout etc.), it will be seen by Analytics as a new page view. You can then include these new pages as the steps in your goal tracking. (You'll create the names of these pages in the event-tracking code you insert)
Dos that help it make sense?
Paul
P.S. The one caveat to all this - each of the new events will be tracked as pageviews in Analytics, artificially inflating your overall pageview metrics. You'll need to filter them out (using custom reports or a separate profile) in order to keep them from distorting the real pageviews and creating misleading data for the other analyses you might be doing.
-
Yes. Its like this...
add to cart = /cart.php
Proceed to Checkout = /cart.php
Submit Customer Details = /cart.php
Submit to Payment/Order Page = /cart.php
Order Confirmation = /success.php?oid=
-
If the URL's are all the same are there different actions that the user is taking on the page?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When Deployment done for my site in google analytic page views little bit affected
Hello Expert, For my ecommerce site every minute I have 500 visitors now when my development team do deployment like minor JS update where site restart not require then what I found is on website (front end) not able to find anything happen that means visitor not event realize page even refresh but in analytic real time it shows minor pageviews down. So can anyone guess here what happen actually in this case as per google? Thanks!
Reporting & Analytics | | micey1230 -
Amazon referral on analytics
In the past month, I've received referrals from tt.amazon.com, coming from both Ireland and Germany - it made me a bit suspicious as I haven't seen tt.amazon before and I can't find much online about it. I'm a little reluctant to click through to the website in case it is suspicious... Does anyone know anything about this and should I be concerned? Thanks!
Reporting & Analytics | | RayflexGroup0 -
Tracking Google places (7 pack listing) traffic in google analytics
Is there a way to see Google Places traffic (traffic from users clicking through the 7 pack listings) segmented in Google analytics ? Normally is it just lumped together with the organic traffic ? Can you see the search phrases used to find your site, or do they also show up under 'not provided' when from Google Places. Im aware i can see some limited data in the Google Places analytics, but these seem to be 2 days behind when ever i view them.
Reporting & Analytics | | Sam-P0 -
Universal Analytics & Google Tag Manager - Track URLs that include hashes
Does anyone have any experience tracking URLs that include hashes (#) using Universal Analytics and Google Tag Manager? Can it be done using GTM's container for UA, using the "more settings" options? Or building another tag to work with the GTM UA container? The fallback I'm considering is implementing the UA code in GTM for every page as Custom HTML with the "ga('send', 'pageview', location.pathname + location.search + location.hash);" solution, rather than GTM's specialized UA tag. I'm not yet sure what problems may arise from that, if any. Thanks in advance.
Reporting & Analytics | | 352inc0 -
Why am I showing a difference in Goal completion for Adwords and Analytics?
I have conversion tracking setup for Adwords and Goal tracking setup in Analytics. There is a large discrepancy between the two. Anyone have any ideas?
Reporting & Analytics | | EcommerceSite0 -
GA Goal Tracking for Proactive Chat
Hi all, Just wondering whether anyone knows how I'd be able to track Proactive Chats as a goal in Google Analytics? So when someone visits our site, and we proactively contact them by initiating a chat (rather than a reactive chat where the visitor initiates it). Thanks!
Reporting & Analytics | | AdrianCordiner0 -
Does analytics track an order two times by refresh on the confirmation-page?
Hi there,
Reporting & Analytics | | Webdannmark
I have a quick question. Does Google analytics track an order two times, if the user buys a product, see the confirmation page and then click refresh/click or back and forward again?
The order/tracking data must be the same, but i guess the tracking code runs for every refresh and therefore tracks the order two times in Analytics or does analytics know that it is the same order? Someone that can clearify this?Thanks! Regards
Kasper0 -
Setting up Google Analytics for Subsites
I currently have one main .com site and am planning on launching geo-location subsites .co.uk, .com.au, .ru, etc... Traffic will flow between both sites and some of the content on the subsites will be duplicate and therefore include a canonical tag to the main site. I want to set up GA to capture who is going to the subsites and vice versa and correctly capture crossover traffic. Any advice on implementing advanced analytics directly (or links to sources that will direct me the right direction for this project)
Reporting & Analytics | | theLotter0