Funnel Problem in Google Analytics - Please help
-
Hello,
I did set up a several funnel steps in my analytics account to get the funnel visualization report. But it's look fishy, something's clearly wrong that it shows only 10 visitors at the first step but actually more than 5k visitors has visited first goal page and followed through the another all steps. Everyday we are receiving 5k to 10k goal conversions but it not showing in the entire funnel steps through first step to last step.
Please see the attached screenshot URL for funnel setup (Admin) and funnel visualization report comparing last two months traffic. Total goal conversions received 3,605 in last two months but in funnel chart (report) it showing only 2% conversions in last step. Anybody can tell me what is the problem with that or analytics not tracking properly?si65Y
-
Yes! Craig, You're right! In the funnel, there's no need for last step and I've unchecked 'required' check box. Also, I've fixed to 'regular expressions' matches in the 'Equals to' option as all search URLs generate dynamically. I've tested few days ago. Now my funnel report works well, showing all flow in the each step. Thanks guys!
-
Hi Marty,
To begin with, it's worth noting that the funnel report in GA isn't particularly useful. You're not the only one that finds it confusing. The first thing I'd fix is the funnel steps; there is a mistake in the funnel, remove step 5 as it isn't needed. You already have that page as the final destination in the field marked goal details. Try that nad see how it goes.
It's worth understanding what the "requited step" actually means. It doesn't mean this is a strict funnel, it simply means that people that enter at any other stage of the funnel won't be counted. I recommend this great post on Lunametrics blog: http://www.lunametrics.com/blog/2008/06/25/funnel-problems-google-analytics/
From that post:
The “Required First Step” check box on the goal setup causes a lot of confusion. First of all, remember that this affects only the Funnel Visualization report. If you check off this box, here’s what happens: The Funnel Visualization report includes only conversions that passed through the required step. That’s it. Your other reports still include any visit that views the goal page, but the Funnel Visualization report only calls it a conversion if it visits the required funnel page.
The required step can be a way to separately measure multiple goals that have the same ultimate goal page, but start at different places. Simply set up more than one goal with a different required step for each one. (Again, remember that the differences will only be apparent in the Funnel Visualization report.)
Let me know how it goes.
Craig
-
Hi Alick300, thanks for your reply.
We don't want to setup goal/funnel for blog. We want to see the how many users have booked the flights through all steps. That's our main goal. We've mentioned each step in funnel as you can see the attached screenshot. But nothing work out. In goal we've received more than 3k conversions but in funnel we saw only 10 users hit the first step and in last step it shows '0' booking.
Hi Seoman10, we don't have any dynamic URL, but when users search the flight according to the city and destination, it generates long ID based tagged url on the site like** http://www.flightcentre.ca/flights/booking/outbound?resultsId=¤tPage=&filters.sortBy=&filters.filterBy=&filters.filterValue=&filters.airlineFilter=&departureCity=&destinationCity=&departureCountry=&destinationCountry=&displayDepartureDate=&displayReturnDate=&destination=LAX%2C+Los+Angeles%2C+International+Airport%2C+California%2C+USA&departure=YYZ%2C+Toronto%2C+Pearson+International+Airport%2C+Ontario%2C+Canada&departureDate=20150925&returnDate=20150929&time=&seatClass=Y&selectedResult=&requestType=&searchtype=RE&direct_flight=&children=0&adults=1&adultAge_1=0&adultAge_2=0&adultAge_3=0&adultAge_4=0&adultAge_5=0&adultAge_6=0&childAge_1=0&childAge_2=0&childAge_3=0&insurance_on=&insProvince=&selectedInsuranceCost=0&selectedInsurance=&selectedInsuranceEncrypted=&insTotalPrice=¤tTotal=0.0&totalAdults=0&cachedPrice=0.0&strcurrentTotal=&calendarDepartureDate=&calendarReturnDate=&totalPrice=&finalSelected=&option_1=&option_2=&option_3=&option_4=&option_5=&option_6=&next_day=&prev_day=**
I don't think so it can be the issue in setting up funnel. In funnel I've added only /flights/booking/outbound
Please let me know.
-
Setting up goals can be interesting! They are very easy to do for small sites with a short user flow but there are a lot of things can get in the way.
Dynamic URLs can be a problem if not set up correctly, also bear in mind it is possible user could enter partway through a funnel assuming it is accessible via live URLs.
Although it might seem obvious double check that your URLs are correct.
-
Hi Marty,
I think your sites has several goal conversions e.g registration or subscribe blog or visit some specific pages and you set up funnel for only one.Please do check once if that is the case. You can also check below post for funnel set up correctly.
https://blog.kissmetrics.com/ga-conversion-funnels-video/
https://blog.kissmetrics.com/conversion-funnel-survival-guide/
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google need Analytics installed to create metrics?
Hi Mozers, Does Google know time on site, number of page visits, bounce rate, etc. even if Google Analytics is NOT installed? Does it measure all that stuff anyway, and if you install the GA code on your site, that is so that YOU can see those metrics? OR can Google only see those metrics if you install GA on your site? Thanks! Jane
Reporting & Analytics | | CalamityJane771 -
Google Analytics - Events impacting session data
Hi Mozzers, Has anybody ever experienced event tracking significantly impacting session data? Here's a summary of what I'm finding: When I measure sessions to a particular hostname (a subdomain) in my Google Analytics report, sessions dropped by over 100% when I removed some event tracking on that subdomain (an event was triggered when a user clicked on a particular button). When I reinstate that event tracking, sessions go back up to around where they used to be. Can anybody understand why this might be happening? Thanks!
Reporting & Analytics | | A_Q0 -
Identifying Bots in Google Analytics
Hi there, While you can now filter out bots and spiders in Google Analytics, I'm interested in how you identify a bots and spiders in the first place. For example, it used to be thought that Googlebot wouldn't appear in GA as it 'couldn't process Javascript' but now Google has announced new developments for its crawler with regards to interpreting javascript and CSS, this argument isn't as cut and dry. I'm not suggesting Googlebot appears in Google Analytics, but I am saying that you can't make the case that it won't appear only because it can't interpret JavaScript. So, I'm interested to see what metrics you use to identify a bot? For me, the mix of Users > Browser, Users > Operating System Version is still quite handy, but is it possible to identify individual bots and spiders within Google Analytics? And would Googlebot appear?
Reporting & Analytics | | ecommercebc0 -
Google Analytics underreporting
I have a site selling items, I use paypal buttons and get a report using ipn back from paypal telling me when I have sold a item. I also have a Google analytics event setup on the button, and one on the confirmation page.
Reporting & Analytics | | AlanMosley
For example in the last few days I have sold over 10 items from the website, but have only 2 events from the button and none from the confirmation page. The confirmation page depends on the user getting redirected back from PayPal so I can see that being upper reported, but there is no way you can buy without clicking the button.
I have the chrome addon from google to debug your analytics code and it fires every time.
The figures seem to report only about 20% of events over a long period of time. If it was not working at all, I could assume I have not set things up correctly but this is not the case, I get a regular flow of events but at about 205 of sales.
I am very disappointed with GA, seems a waste of time. anyone else had the same expirence?0 -
Google Analytics: Deleted Profile
Has anyone ever successfully managed to have a deleted GA profile restored? One of our client's profiles was deleted accidentally. I know the official line is it can't be restored, but...
Reporting & Analytics | | David_ODonnell0 -
Google Analytics Customer filters & the correct syntax
Good afternoon from torential rain and thunder Wetherby UK 😞 Ive been delving into the world of custom filters in Google analytics and Ive hit a problem. Apart from Googles advice being out of date (wont get into that one) I wanted to set up clone a profile of an existing site and set up a filter that would exclde USA traffic. But a country can be called many things e.g. United Sates USA America so how do you know what is the correct name to put in the filter pattern box? Here is a screen shot of my efforts :http://i216.photobucket.com/albums/cc53/zymurgy_bucket/filter-toexclude-usatrafficcopy.jpg (I chaned it to United States) So my question is where is there a list of the correct syntax for the filter pattern box? Taker for example you wnated to set up a custom filter to include just Palm OS traffic apprently from reading this the correct filter patter is Palm OS, i only know that from this http://www.e-nor.com/blog/web-analytics/tracking-mobile-devices-in-google-analytics Whilst Google has lots of documentation about filed patterns as documented here http://support.google.com/analytics/bin/answer.py?hl=en&answer=1034380&topic=1034830&ctx=topic Where in the name of flying spacial jockstraps is there documentation for the correct filter pattern syntax. Help my head hurts 😞
Reporting & Analytics | | Nightwing0 -
Omniture vs Google Analytics
What's your opinion on analytics tools? Specifically Omniture vs Google Analytics. Is Omniture really that much more powerful than GA? Have you used GA Premium, the enterprise package? My main question - Can GA (free or premium) do everything that Omniture can? If GA Premium and Omniture were the same price, which would you choose? Is one harder to implement, pull reports, tweak, ect? Thanks in advance.
Reporting & Analytics | | akim260 -
How can I track search engine optimization data in Google analytics?
My website is linked to a Google Analytics web property. But, I am not able to track search engine optimization data in Google Analytics. So, How can I get it done?
Reporting & Analytics | | CommercePundit0