Funnel Problem in Google Analytics - Please help
-
Hello,
I did set up a several funnel steps in my analytics account to get the funnel visualization report. But it's look fishy, something's clearly wrong that it shows only 10 visitors at the first step but actually more than 5k visitors has visited first goal page and followed through the another all steps. Everyday we are receiving 5k to 10k goal conversions but it not showing in the entire funnel steps through first step to last step.
Please see the attached screenshot URL for funnel setup (Admin) and funnel visualization report comparing last two months traffic. Total goal conversions received 3,605 in last two months but in funnel chart (report) it showing only 2% conversions in last step. Anybody can tell me what is the problem with that or analytics not tracking properly?si65Y
-
Yes! Craig, You're right! In the funnel, there's no need for last step and I've unchecked 'required' check box. Also, I've fixed to 'regular expressions' matches in the 'Equals to' option as all search URLs generate dynamically. I've tested few days ago. Now my funnel report works well, showing all flow in the each step. Thanks guys!
-
Hi Marty,
To begin with, it's worth noting that the funnel report in GA isn't particularly useful. You're not the only one that finds it confusing. The first thing I'd fix is the funnel steps; there is a mistake in the funnel, remove step 5 as it isn't needed. You already have that page as the final destination in the field marked goal details. Try that nad see how it goes.
It's worth understanding what the "requited step" actually means. It doesn't mean this is a strict funnel, it simply means that people that enter at any other stage of the funnel won't be counted. I recommend this great post on Lunametrics blog: http://www.lunametrics.com/blog/2008/06/25/funnel-problems-google-analytics/
From that post:
The “Required First Step” check box on the goal setup causes a lot of confusion. First of all, remember that this affects only the Funnel Visualization report. If you check off this box, here’s what happens: The Funnel Visualization report includes only conversions that passed through the required step. That’s it. Your other reports still include any visit that views the goal page, but the Funnel Visualization report only calls it a conversion if it visits the required funnel page.
The required step can be a way to separately measure multiple goals that have the same ultimate goal page, but start at different places. Simply set up more than one goal with a different required step for each one. (Again, remember that the differences will only be apparent in the Funnel Visualization report.)
Let me know how it goes.
Craig
-
Hi Alick300, thanks for your reply.
We don't want to setup goal/funnel for blog. We want to see the how many users have booked the flights through all steps. That's our main goal. We've mentioned each step in funnel as you can see the attached screenshot. But nothing work out. In goal we've received more than 3k conversions but in funnel we saw only 10 users hit the first step and in last step it shows '0' booking.
Hi Seoman10, we don't have any dynamic URL, but when users search the flight according to the city and destination, it generates long ID based tagged url on the site like** http://www.flightcentre.ca/flights/booking/outbound?resultsId=¤tPage=&filters.sortBy=&filters.filterBy=&filters.filterValue=&filters.airlineFilter=&departureCity=&destinationCity=&departureCountry=&destinationCountry=&displayDepartureDate=&displayReturnDate=&destination=LAX%2C+Los+Angeles%2C+International+Airport%2C+California%2C+USA&departure=YYZ%2C+Toronto%2C+Pearson+International+Airport%2C+Ontario%2C+Canada&departureDate=20150925&returnDate=20150929&time=&seatClass=Y&selectedResult=&requestType=&searchtype=RE&direct_flight=&children=0&adults=1&adultAge_1=0&adultAge_2=0&adultAge_3=0&adultAge_4=0&adultAge_5=0&adultAge_6=0&childAge_1=0&childAge_2=0&childAge_3=0&insurance_on=&insProvince=&selectedInsuranceCost=0&selectedInsurance=&selectedInsuranceEncrypted=&insTotalPrice=¤tTotal=0.0&totalAdults=0&cachedPrice=0.0&strcurrentTotal=&calendarDepartureDate=&calendarReturnDate=&totalPrice=&finalSelected=&option_1=&option_2=&option_3=&option_4=&option_5=&option_6=&next_day=&prev_day=**
I don't think so it can be the issue in setting up funnel. In funnel I've added only /flights/booking/outbound
Please let me know.
-
Setting up goals can be interesting! They are very easy to do for small sites with a short user flow but there are a lot of things can get in the way.
Dynamic URLs can be a problem if not set up correctly, also bear in mind it is possible user could enter partway through a funnel assuming it is accessible via live URLs.
Although it might seem obvious double check that your URLs are correct.
-
Hi Marty,
I think your sites has several goal conversions e.g registration or subscribe blog or visit some specific pages and you set up funnel for only one.Please do check once if that is the case. You can also check below post for funnel set up correctly.
https://blog.kissmetrics.com/ga-conversion-funnels-video/
https://blog.kissmetrics.com/conversion-funnel-survival-guide/
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange 404 Pages Appearing in Google Analytics
Hi, My client has some strange urls appearing in GA which lead to error pages. Please see the following image: https://imgur.com/a/6TPO8yL e.g URLs like /h/6445738.html I've used screaming frog to see if these pages exist on the website and I can't find them, anywhere. Therefore how are they coming up in GA? If anyone could please help I'd really appreciate it.
Reporting & Analytics | | SolveWebMedia0 -
Drop in Bounce Rate in Google Analytics
Hi guys, I have recently seen a large drop in bounce rate (from GA) which seems unnatural for one of our clients website. Since the start of 2018, the bounce rate was consistently between 40-60%, and then saw a random spike, and now for the past two weeks, the bounce rate is below 10%. I was wondering if anyone had any ideas if this is a problem with GA, or the site itself. Site: https://www.zoomocarcredit.com/ Any comments/feedback is greatly appreciated. Thanks in advance! Jack. SnP0Hc4
Reporting & Analytics | | ChemistryMarketing0 -
Is there a way to find out who the admin of a Google Analytics account is?
We have a client who has been searching high and low to gain access to the GA account that is tied to their website, but previous agencies keep stating they don't have access. Is there a way to find out who the admins are on a GA account with the tracking number so we can reach out to that person and ask them to admin the client?
Reporting & Analytics | | marketingmediamanagement0 -
Unique Users higher than Session on Google Analytics
How could us have a situation in Google Analytics where the unique users for given page is higher than the number of sessions?
Reporting & Analytics | | cbarron0 -
Keeping Google Analytics Data when Moving to Subdomain
Hey All, Against my objections a client has decided to move an existing site into a subdomain while putting up a new site on the main domain. My question revolves around Google Analytics, how do I make sure that I don't lose historical data on the domain before it moves to a subdomain? We're going to be doing a redesign of the old site and I need to keep the historical data so I can prioritize content. What do I need to do? Or will Google analytics recognize the URL's and still attribute the data to those URL's or will I have a separate set of data based on the new URL (with the subdomain). Any insight would be appreciated! Thanks!
Reporting & Analytics | | EvansHunt0 -
Goal Totals in Google Analytics
How do I get a cumulative tally of all the goals reached in google analytics? I've been using the percentages currently, but I was wondering if there was an easier way. Thanks
Reporting & Analytics | | OOMDODigital0 -
Google Analytics Site Search to new sub-domain
Hi Mozzers, I'm setting up Google's Site Search on a website. However this isn't for search terms, this will be for people filling in a form and using the POST action to land on a results page. This is similar to what is outlined at http://support.google.com/analytics/bin/answer.py?hl=en&answer=1012264 ('<a class="zippy zippy-collapse">Setting Up Site Search for POST-Based Search Engines').</a> However my approach is different as my results appear on a sub-domain of the top level domain. Eg.. user is on www.domain.com/page.php user fills in form submits user gets taken to results.domain.com/results.php The issue is with the suggested code provided by Google as copied below.. Firstly, I don't use query strings on my results page so I would have to create an artificial page which shouldn't be a problem. But what I don't know is how the tracking will work across a sub-domain without the _gaq.push(['_setDomainName', '.domain.com']); code. Can this be added in? Can I also add Custom Variables? Does anyone have experience of using Site Search across a sub-domain perhaps to track quote form values? Many thanks!
Reporting & Analytics | | panini0 -
How to remove unwanted dynamic parameters from a URL in Google Analytics
Hi, Would really appreciate some help with this. I have been experimenting with RegEx to achieve this but as I’ve never used it before am currently failing miserably. We have conversion pages i need to set goals for that are formatted as below: https://www.domain.co.uk//Application_Form/(S(ewhbqp5cki0mppuzukunkqno))/enterCardDetails.aspx I need to remove the (s(xxx)) section from the URL as rather than one pages i currently have thousands of unique URL's. What’s catching me out is that as it’s not a URL parameter I can’t discount and as half way through can’t just do head matches etc to /entercarddetails Help would be much appreciated. Thanks.
Reporting & Analytics | | Sarbs0