Video for Ecommerce
-
Hi all-
I am currently making videos to put on our site about some of our products. The same video will appear on a few different product pages as they will be about the category of products (i.e. how many gumballs fit in a few different size jars).
My questions are:
Should I worry about duplicate content issues if the rest of the page is unique?
and for hosting the videos/SEO:
Should I put the videos on youtube or use another hosting service. I don't think any of these are going to go viral, it's mostly about more content on the page to increase conversions.
Any thoughts would be appreciated
Thanks
Ken.
-
Thanks for the quick response.
You basically validated what I was thinking. Oddly enough, Wistia was exactly where we were looking to go, and I didn't even know about the discount.
Thanks!
Ken
-
Hi Ken,
I'm no definite expert on the duplicate content issue, but given that the other content on the page will be unique, my gut feel is that you will be fine.
With regards to the hosting, the answer is "it depends". Specifically, do you just want someone to watch the video, or do you want to get more value from it?
We use Wistia to host the majority of our videos and we get some great analytics (including heatmaps), can add email CTAs (priceless) to some of our content plus it looks more professional than YouTube. They do also have some great SEO tools that we don't utilise just yet.
Having said that, we also still upload all of our videos to YT (2nd largest search engine etc.).
You get a discount on Wistia in your Pro Perks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Ecommerce Tracking
Hey all, I have GTM set up on a site and I am trying to enable the Ecommerce tracking functionality. My problem is this, I have access to the basket variables all they way through the checkout funnel to the payment page, but they are then lost on the payment completed page. Does anyone know how I can pass the value of the basket across to the payment completed page so I can mark the transaction completed with an actual value present. I cannot post hidden input fields or change the url get variables as the third party system that us used fails. I have thought maybe javascript calls, but not managed to get to work as yet. Can the Google session pass and hold them in the cookies that are set? Any help greatly appreciated. Cheers Tim
Conversion Rate Optimization | | TimHolmes1 -
Advice and recommendations for ecommerce CMS
One of my clients uses oscommerce as the CMS for their ecommerce websites. I think it it quite dated and inflexible for layout and design purposes. We have been looking at Woocommerce plugin with Wordpress as an alternative. Client has the following minimum requirements: 1. Ability to Manually enter and edit existing orders/ 2. Export Orders and Sales Tax Information to QuickBooks etc. 3. Sync inventory with Quickbooks POS. 4. One Page Checkout 5. Ability to either send out directly or through third party integration, a email marketing service to customers. 6. The site needs to be SEO'ed thoroughly so SEO is a top priority. Anyone have any experience with Woocommerce? So far, Woocommerce looks pretty exhaustive, but I am unable to contact WooCommerce for support unless I purchase their theme or extension plugins. Thoughts, advise, recommendations?
Conversion Rate Optimization | | amitramani0 -
Optimising /product/ pages for our 15,000 product ecommerce store.
Hi guys! We're constantly working on evolving our /product/ pages on the site, however some times it's pretty easy to get lost in your own mess. Especially when the sites consists of 15,000+ products. So it's pretty painful to handcraft every single page. So I thought I'd jump in here to see if anyone had any suggestions for stuff we're missing, and or should improve? These are product pages: http://www.warcom.com.au/products/9954_draytek-vigor-120-single-port-adsl-122-modem http://www.warcom.com.au/products/49884_warcom-deluxe-double-lcd-monitor-stand---free-shipping There is a few issues we're aware of already.. Negatives: To many links in the left menus. To many links in the footer. Positives: We recently included rich snippets.. We're always testing out colors and styles. We're always testing meta data. Any and all suggestions will be greatly appreciated. Thanks!
Conversion Rate Optimization | | warcom
Paul.0 -
Producing videos
Hi all, Does anyone know about creating videos, specifically animated (I think it is animation) videos for products. Here is an example of what I am talking about http://www.allenwatson.com/guided-auger-boring.html What would be the best way of getting a video like this made and how hard is it to make these sort of videos without a professional? Any adobe programs that would do this work? I am thinking along the lines of helping customers convert on our site. Cheers
Conversion Rate Optimization | | Hughescov0 -
Tracking Adwords Conversions for eCommerce ROI
I'm working with a rather large eCommerce customer who needs to be able to track their Adwords conversions for the purpose of determining the ROI of their Adwords campaigns. I've installed code from Google Adwords Conversions on their eCommerce page, but it doesn't seem to be calculating values correctly. Also, where would setting goals in Analytics come in to play if I'm trying to track the conversions of specific Adwords conversions?
Conversion Rate Optimization | | SmokewagonKen0 -
Does adding a well scripted and produced video help significantly in conversions from visits to my divorce lawyer website to calls for my services?
Should the addition of well scripted and produced video to my divorce lawyer website increase my conversions and, if so, to what extent?
Conversion Rate Optimization | | hildebrandlaw0 -
Video Conversions
1)I have observed that female voice converts more then male voice in videos. Any one had experienced this stat? 2)Videos without person reading the slides, what's your take on this? As far as my experiences I have made some videos with music background only, but it seems like that videos with person's voice convert more. Is there any video regarding video conversions and video backlinks.
Conversion Rate Optimization | | Sajiali0 -
Will adding to a video's length affect my Rich Snippets?
Most people get to the end of my videos, 85% or so, but there's no call to action at the end of them. So I'd like to suggest what they could do or read next; along the lines of 'Add to basket and receive your XYZ tomorrow'. This will make the video longer and therefore google will know it has changed, I guess. I see no reason for them to object to this but you never you.
Conversion Rate Optimization | | Brocberry0