SEO without SEM, Social networking and advertisements
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How i can ranked better without performing SEM, social networking or online/phone/sms/ paper advertisings. My business is regulated by a government watchdog which has imposed the above rulings.
My keywords has pretty high competition like 65% difficulty and above.
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HI Alvin, I understand that you're quite paralyzed on external actions. It seems that you have to focus on your onsite activity.
You're in contact with a governamental page so a possibly high authority, you may put into your site something which show this relationship with the governmental entity and achieve some links which everyone dreams about gov and edus.
You may have access to autoritative figures which may release opinions or important news which other people may not know about. So in short create great content focusing on your strengths, your high autohrity.
About what I said you before, can't you promote that website or its contents using your personal profile in social medias? Or is it forbidden to let people that this page exists?
Hope this may be a better help.
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I have 200 plus competitors fighting for same keyword. SEM is not allowed due to regulations set by government body. We can only do so on own website and public directories. No banner or advertising is allowed anywhere. No social networking.
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Not possible to do marketing. Nature of business to advertise is restricted to own website, public directories. Regulations doesn't allow us to. Regulated by government body.
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Focus on great content marketing and don't go for the competitive keywords straight away.
Aim for the long tail, at first at least to see some results
In terms of social networking, are you at least allowed to share your content on social networks?
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Sorry Mavvy maybe I didn't understand you, are willing to rank for SEO right? You don't need any SEM or other kind of advertising to rank good for SEO, they're different and definitely unrelated channels, even if advertising may raise your branded terms search volume.
About social, it seems that this still doesn't influence seo rankings but it will probably in the near future, so you should push your watchdog to let you use it. Btw social is useful to create a network and build relationships (in the future links) there. You can always use your personal profile to do that.
About how to rank for SEO, make a good and depth keyword research, optimize your site structure and title+metas, create good content and then go out building relationships+links!
Also if your main keywords are highly competitive start with longer ones, with less competitors, these slight variations will lightly improve the rankings of the main keywords too, so you'll start to achieve easy traffic. Normally the 1 visit keywords summed up give more traffic than the main ones, although are more difficult to track.
Hope this helps!
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This is tricky, since you are limited.
You should focus content (quality & quantity) and try to share as much knowledge as possible about your product or service, maybe offer expert advice.
You could setup a blog to talk about what you do.
Try to get some good links in, even maybe from some recognized directory like dmoz, yahoo, BBB, yellow pages, etc... (I don't think it's advertisement.)
With good content and some links you could pickup some spots on the web and maybe have other sites will talk about you that will feed your page rank.
That's all I have so far
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