If I use a similar H1 on two landing pages for my website will it impact my SEO negatively?
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I've been doing quite a bit of research on keyword cannibalization and duplicate content. I have two pages with nearly the same H1. The rest of the body is different, with a few similar overlapping keywords and points. Am I right in that nealry the same keyword in H1 on two separate landing pages will damage by SEO?
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If the content is similar enough in terms of the intent of the keywords you are targeting, I would agree with Andrew in saying consolidate them into one page. A few things to keep in mind:
1. If you end up consolidating them into one page, be sure you are passing any link equity from the page you remove to the new updated page.
2. If the pages are both for different things and just have the same keyword in the H1, think about retargeting each page to be associated with the keyword that best matches the content.
3. If the content is similar enough for consolidating, longer content does tend to be favored in the SERPs (depending on the topic) so this may be another benefit of combining the two as well.
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Try looking up "cornerstone content"
Ideally you want to combine these into one page if they are that closely related, and rank one page for both terms.
Can you post both of the H1s so I can have a look?
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