I wrote this blog, now what can I do?
-
Morning Guys
As part of a bigger SEO Project I am writing some blog posts. I am trying to use information we have based on shopping habits within our store.
So I have written this first blog post:
http://blog.uniquemagazines.co.uk/2013/03/top-10-womens-magazines-purchased-as.html
What can I do with my blog now to get more exposure? I have submitted our blog to a couple of RSS directory lists. I also created a pintrest board, and announced the blog post on our facebook and twitter accounts.
I am hoping to do 1 of these bigger posts per week, and this took me about 3-4 hours to research the stats and compile the information, so obviously the more I can get out of it the better. Also, I am hoping over a number of weeks I can identify what sort of content relates best to our customers/browsers.
Thanks
Paul
-
Honestly Paul when it comes to infographics, I'd concentrate on them only if you think "yes - this would definitely work" or if you have the time to give to it. There's no point, especially now, doing a half-hearted one.
Finding those bloggers can be tricky, but there are a couple of great tools to help you. Moz's own Fresh Web Explorer and Followerwonk can help search blogs and twitter profiles for key terms. I'm a fan of IceRocket as well, which also searches blogs. You could also find a few listed on Technorati.
As for Glamour - for sure, they may not be that keen. The flip-side is that you're pretty much a free marketing channel for them (you do the marketing yourself) and so a quick contribution to give the post gravitas could be appealing. Doesn't have to be glamour either of course, could be anyone on the list.
You could also mention the research on marketing blogs by helping to contribute to them. My Blog Guest is another avenue to find certain kinds of blogs.
-
Hi Tom
Thanks for taking the time to help me. I like your ideas. It's good to get input from someone with fresh eyes.
I hadn't thought about outreaching to Glamour, because we are a third party agent who sell subscriptions on behalf of the publishers of Glamour. In effect we supply them with supplementary subscription orders, in addition to those they get themselves, so I think they would be unlikely to want to push people to us. However, they may like to link to that content, as it puts a fresh spin on their title. I will look into that.
I like the idea about speaking to other bloggers. Would you suggest opening with asking them what they think of the blog, and what they think about this topic of buying a magazine as a gift? What's the best way to find these people? Search for fashion blogs, twitter accounts etc?
Infographics, I have mused on these for a while. They are all the rage, but I often wonder what percentage of total infographics actually become wide spread. Therefore is it worth the time and effort creating one? I might spend an hour or 2 playing with the idea and if it looks good I will add that to our blog also.
Thanks again
Paul
-
Hi Paul
Perhaps you could outreach to a few people. Obvious choice would be Glamour magazine themselves. I think this would be great PR for them - if you could contact them and say that you're running with an idea like "Give the Gift of Glamour" they may pick up on it.
You could also incentivise it. Contact them for a feature and say that you would be prepared to give away a free 3/6 month subscription to someone in their readership. A requirement might be to create the most creative pin on your pinterest board, a quick blog post/social media message on why they love Glamour/like giving Glamour away and so on. Quite a big giveaway, but then again the readership is likely to be very big and the potential exposure could outweigh the cost significantly.
Do you know any fashion bloggers, or could you research them? Ask them to contribute to the article - why do they think the magazines rank where they are? Is it a price factor? Quality? Asking them for a few quotes could create exposure to your site if they mention it on their social media or blog page (a bit of egobait if you will).
Doesn't have to be those kind of bloggers either - maybe you could ask someone in marketing research/insight what they think as well.
Do you think this post could translate into an infographic. They don't come cheap I know and they have been a bit overdone, but if you can see it quite quickly it might be worth pursuing. Sites like http://www.easel.ly/ and http://infogr.am/ are free, so have a play around there.
The key thing is that your content is of a very good quality and its very thorough. It should be received well if you outreach this around, so try giving that a go.
Hope these ideas get the creative juices flowing!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reviving a (very) old blog - is it worth shifting the content onto a new blog?
I look after a few ecommerce sites, one of them doesn't currently have a blog, we are setting up a wordpress blog now for the site. Going way back in time the site did have a blog which was on a separate Typepad domain. What I'm wondering is whether it is worth redirecting this whole blog to the new blog section of the site and copying some of the content over to the new blog as historical posts? I don't think it will be possible to redirect each individual post to a new one so it will just be a straight redirect of the old blog domain to the new one with the same (most of anyway) content. Do you think it is worth doing this for the value of this content which is relevant but dated (many of the links are now expired)? Doing this will take some time to do so it's not 'free' content we'd be getting We have a lot of new content planned out so we won't be short of content, just would be nice to have some historical content on there too Thanks
Content Development | | PeterLeatherland0 -
How to promote your blog content
Hi there, we've been blogging for a while now. Some of our content ranks quit well, other posts don't seem to be ranking at all. The weird thing (I think it's weird...) is that we recently published a post and focussed on a phrase that competes with over 400 million indexed pages, and after 3 weeks we're on page 3, and for other posts with only 2.5 million indexed pages we rank past page 5 (ok, this post is already 1,5 year old, does this matter?). To give you some background info, we moved our blog in January in a new subdomain, and redirected the old url's, but didn't actively promote the old posts. Would promoting the old articles through social media help us boost the rankings for these articles (the articles are "best practices", "how-to's", ...). Where / how do you promote your content after you published it on your blog? I find it hard posting in LinkedIn groups related to finance while I have the "online marketing manager" title on my profile. Why would a finance professional read an article shared by a marketing dude? As LinkedIn's API doensn't allow to post into groups anymore, do you actually go through all your relevant groups every time you publish a new blog to share the article?
Content Development | | jorisbrabants1 -
How can I make a clickable header on Tumblr (with several links to click)
I would like to make a clickable header with several links to click, for example the possibility to click Facebook & Twitter icons to get redirected to my twitter and Facebook page. I know how to make the clickable image and get the html for it. But where in the HTML on tumblr should I insert it? Can I override the custom header with my HTML header somehow? Appreciate all the help I can get, Thanks.
Content Development | | Fisken0 -
Promoting blog content
I've created a pinterest board, which kind of serves as a blog also as it tells people how they can save money on their heating bills this winter. Does anyone have any suggestions on how to promote it as a backlinking opportunity? Would it be good to also feature the content on our website? Guest blogging? Any suggestions would be welcomed. Thank you.
Content Development | | AAttias0 -
How can i solve duplicate problem with different url needed?
My client is a big international firm with 10 websites with different url (.co.uk, .com, .com.au, .pl... etc). All websites are exactly the same except the price. I suggested them to only use .com and use region as a sub domain like au.xxx.com instead of xxx.com.au. However they cannot do that for some reason. I am trying to solve the duplicate issue. I dont think i can use 301 redirect or canonial link because all regions are making even traffics. Any suggestions?
Content Development | | ringochan0 -
Should I publish several blog posts at once or stagger?
I have several blog posts that I want to publish (40 or so). For freshness is it better to stagger their publication over several months or is it fine to publish them all at the same time. The comments are closed.
Content Development | | AndreB0 -
How to make use of blog networks?
I read on a forum recently that someone was using blog networks as his primary tool for SEO. I'm not sure what he meant beyond this, however... Can anyone provide tips on how I might use one, and which are some of the best? Thank you very much in advance.
Content Development | | ZakGottlieb710 -
Title case or lower can URL folders
Is it best to have lower case URLs e.g mydomain.com/hotels-in-london/ or title case like mydomain.com/Hotels-In-London/ I noticed in the seomoz tools that it would report the above two URLs as duplicate if the site had two links using pointing to each URL
Content Development | | NeilTompkins0