Moz Rank Moz Trust and Authority higher than my competitor but still getting outranked
-
Hi There,
I'm new to SeoMoz but ive been using it for the past month and I've been using the tools to try to optimize my site but for some reason even though my metrics are showing that my rank and authority are rising past my competitor they still rank higher in the searches.
my website is the site on the far left with the domain authority @27. the competitor that keeps outranking me is the third from the left with a domain authority of 12. If anyone can advise as to why I'm being outranked that would be very helpful. I'm stumped here. Thanks guys!
-
You have a lot more backlinks, but most of them don't look very valuable. Here are a couple of examples of very low-quality backlinks that appear to be spam:
http://data.cses.tc.edu.tw/lifetype/trackbacks/421/4885
http://article-club.info/A-Wonderful-Globe-Of-Desktop-Wallpapers-And-Backgrounds.htmFor the phrases I pointed out, are you a small team, or do you have over 100 people? Many would consider over 100 people to not be a small team.
I still stand by my first idea. Have someone that speaks English at a native level review your website, and look at Google's questions to ask about quality. The website has several things that would make many people not want to buy from you, even if it ranked first in the search engines.
-
Hi,
Thanks for your response. Still I want to know some idea. What do you mean by this line
Review your website with fresh eyes. One section of the home page states "We are a small, dynamic and highly experienced internet marketing comp" and another "Large team around 100 in team".
is it bad English or something like that.
one more question. did you see There are many duplicate content in google search for http://www.extorfx.com/web-services/ this url. But still they are ranking well. May be few duplicate page but I don't think it will be major fact. yes There are few broken page I know it. is only that issue my site traffic down if yes I will try in both way and see how its work.
My all other content almost good in blog.
actually I want to know some idea how google or facebook work. There are thousand of people post even duplicate content. facebook never delete that page or content still they are top all the time. Just research it. I already have more than 5-8 keyword ranking in google not first page. With very good page index by Google. But my competitor only have 56 page. how its possible their traffic 85% from search engine. Something definitely issue. I will start a new tread.
also you see if my site very bad. How its possible moz ranking good. like : Page authority : 45, DMoz Rank : 4.48 DMoz trust : 4.43 .
if we search in Google for that page : http://www.extorfx.com/web-services/
with text : Your website is where your business resides — it’s like the headquarter of an offline company
I see many Different domain with duplicate content just come up in rank. Many person also do it. So Like to some idea how facebook or google works with duplicate or whatever content.
Give me few more idea. Already Check all of my competitor quality. still don't find any issue.
-
This is an older thread, so you may not get too many responses, and may want to start your own thread.
I'd first have someone with native-level English skills look at the website and suggest improvements, as some of the wording there doesn't make sense. I'd also have them answer the questions that Google presents at http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html regarding what it considers is a high quality site.
I'd also lose the ads that are at the very top. Many are for other SEO services. Why do you want to send people off to other tools?
Review your website with fresh eyes. One section of the home page states "We are a small, dynamic and highly experienced internet marketing comp" and another "Large team around 100 in team".
Some of your pages are broken, such as http://www.extorfx.com/package/link-building-package/.
Make sure that you have original content. http://www.extorfx.com/web-services/ has content that is on many other sites on the web.
For right now, I'd ignore your competitors, and ignore your scores, and focus on making sure that your website has high-quality, original content that serves the needs of your potential customers.
-
My question also same like you. no one don't know the answer actually even Competitor mrfaruque.com Domain authority 15. how its possible their traffic 10k a month. where my site www.extorfx.com 45. how its possible my traffic 2 low. non of the metrics are works for me. If anyone no the answer thats helpful. note : Their on page optimization worst than my site.
-
Hi Guys,
Thanks so much for the responses!
I'm going to have to take a closer look at where their links are coming from because they don't seem to do much social sharing and the links to their website seem a bit dubious.
I did some digging into the links to their website and when i group them by domain they only seem to have one external link and it seems to be a Portuguese web design firm. I've attached screencaps of the link explorer for their page and mine if anyone could advise as whats going on that would be much appreciated. The first grouping on the competitor metrics image is the portuguese site and the second grouping is the competitors own domain.
again my apologies if my lack of experience is making for stupid questions.
Thanks again for the help!
-
Exactly what Bryan said! There are hundreds of ranking factors. I actually wrote about this type of Q&A question here:
http://www.seomoz.org/blog/going-beyond-moz-metrics-to-answer-why-is-this-site-outranking-me
Start there and take a look beyond the obvious. How related are their links? Are there differences in social? Site structure? Are they using smart landing pages to direct traffic and get more pages per visit?
-
Hi Samuel, There are about 200 factors that rank sites.
The competition chart shows you overall analytics, but you need a more in depth audit in order to see why someone is really outranking your site.
Search ensines look at: Links, social media, relevancy, natural progressions, and easy crawlability. They are also looking for bad signals: over optimization and unnaturally linking.
We look to see what our competition is doing just to create ideas to put into play, or to create a better piece of content that they have written about.
-
Wait, I miss read your question and didn't go far enough to the right. Please ignore the trust/rank statement.
However, this still doesn't reflect on the specific keyword optimization. Many other things are at play there.
-
Two things jump out -
First, they have far higher authority and higher trust which is worth more than rank these days.
Second, this says nothing about the optimization of specific terms. I can out rank a 100Mt/Mr site on terms they don't use.
Start with a comparison of where they get their links for the terms in question then see about earning them yourself. I'm guessing they have a couple really good links from other trusted sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor ranks high, but how?
On our campaign, I have three local competitors which I like to keep an eye on. Two have been around for years but the other is pretty new. According to Moz, he has a Domain Authority of 1, has no backlinks and ranks lower on every keyword I keep track of. How then is he getting ahead of us for certain search terms? Can Moz not give any more information?
Competitive Research | | robandsarahgillespie0 -
What keywords & phrases are my competitors targeting?
I wanted to compare our keyword focus, to my competitors. What is the best way to audit what type of content / keywords - my competitors are using?
Competitive Research | | jwochna0 -
My average visit duration is UP by 110% from 2 minutes to 4 minutes... and my visits (rankings) are down by 6 %.... I would have thought to see more positive ranking affects from that..
Latttteee last night I asked this question Just like the question says, I would have thought that Google would reward a site with more traffic that clearly has a growing level of user engagement. I can't imagine that there are other sites in my niche that are having a longer rate of user engagement... Well, since I can't guarentee that, let's not debate what we don't know.. But shouldn't SOME benefits be seen for a 110% increase? I mean shit, if I could replicate those results with sales, I would really be able to afford higher rankings... Maybe that's how they feel? If I get longer duration, I should get more sales, which means I should be able to afford to pay a professional more to get me to rank higher....? A nice guy Marcus Miller(http://www.seomoz.org/users/profile/78416) answered by saying Hey Tyler Google analytics data is not used in anyway in the search ranking algorithm. It's a great thing that your user engagement is up, but it will not benefit you with a better rank on the back of that. That said, if people are enjoying your site more, it should be easier to generate more links and sharing to get more traffic and hopefully boost your standing in search. This is worth a watch: http://www.youtube.com/watch?v=Cg... Hope this helps. Marcus I was still a little unsure though, so I said Solid answer man, I really appriciate the youtube link too, gotta love when an answer is chizzled in stone. I was thinking though.. Google does track data for bouncing back to search for similar queries, and some types of time on site, etc, right? Do you, or does anyone else know the specifics about the data that Google tracks, in relation to how a user interacts with your site?
Competitive Research | | TylerAbernethy0 -
How can I boost page rank rather quickly
I have had a site for 10+ years and recently decided to really put a lot of effort into boosting its page rank. In the last 2 months, I have 1. participated in forums 2. gotten a number of reasonably high ranking websites in my industry to link to my page i.e. creating 100's of external, do-follow back-links 3. created some external websites which are subject matter specific to my industry that are pointing back to my website. At this point, these sites do not have much in the way of page authority So far, my sites Alexa ranking has increased considerably from a rank of ~20M to ~1.7M worldwide. How do I go about increasing my page rank / mozRank equally as quickly? Having done a campaign of the competition, I noticed that most of their links are internal i.e. 750k+ which is nothing more than noise because they are not offering anymore information/products that we're offering. Moreover, we have duplicated all of their external links and then some. Finally, they have created a number of 'feeder' sites that all point back to them each with a page rank of 4. This is were they are obtaining the bulk of their 20k+ external links. What do you suggest that I do that I have not done already?
Competitive Research | | thelearningman0 -
What is a reasonable time frame to get to the 1st page
If my site is not in the first 50 results and the keywords are medium to highly competitive? I have just started adding to directories, planning out a blog, fixing seo mistakes, updating sitemaps etc. The 1st ranking competitor has external links in the tens of thousands whereas I have maybe a few hundred. I see a light at the end of the tunnel as competing sites in between me and the 1st place ranking competitor have external links only in the 1000-2000 level. We are an ecommerce site and want to be ready for our high season which is Nov-Jan.
Competitive Research | | ribandhull0 -
How to track competitor who uses another website on the url?
Hi everyone, The thing is pretty simple: I have a competitor who uses a different format of url, very similar to this: www.example.com - but he started to use a thing like this: example.mtv.com The problem is that every analysis that I make tell me something about mtv.com instead of the site I want. The url is redirected. Sorry about my english, but I think it is very clear. I want to know how to track something like this, because even in competitor analysis I'm getting info about the big site, and not the one I need. Thank you very much.
Competitive Research | | bluehelmet0 -
Why do you think this site can't reach a better ranking?
Hello, My name is Pablo Lagos. We have a hosting company in Chile since 2006. All the time we have been ranked in the first page for the keyword "hosting" in google.cl. Some years ago, we used to be on the first 3 results. Since the last year our site went down to 7 and higher places no matter we do. When I run the link analysis, we have the highest punctuation in all items. I would really appreciate your comments. The site is in spanish: www.ilihost.cl Thanks.
Competitive Research | | pabloandres0 -
Isn't unfair that Keyword domain Exactly Match just overpowers every domain and page authority?
Im currently doing a research for a low-medium competitive keyword (SEO Moz Keyword difficult Tool it showed 36% competition, its a one word keyword) in my country. That keyword had a Google AdWords Broad Match of 368.000 searchs and a Google AdWords Exact Match of 33.100 searchs in April. The currently number one site for that keyword have an exactly match for that keyword, www.KEYWORD.com and nothing else. Then I ran and advanced report to that keyword and heres the initial result: This number one site has a domain authority of only 11 and a page authority of 25. The second site have the following domain name -> www.companynameKEYWORD.com.br (its in Brasil, so theorically and .br should worth more than a .com domain right?) Anyway the second site have a domain authority of 37 and a page rank authority of 45. So after this link all the others are like that, www.companynameKEYWORD.com and the domain and page authority is according to how it suposed to be (higher domain and page are ranked better). The exactly same thing happen when I search for a more long tail of this keyword (wich are 2 words) happen. The exactly match are ranked 1st with a very low page and domian authority while the others come first. Some more info about that number 1 ranked site- The layout is terrible and not user friendly. The site took more than 10 seconds to load Have not a single inpage SEO optimization. According to alexa the bounce rate is around 50% Now follows the data from Linkscape data between the 1st and 2nd ranked pages Overal Score - 19% x 38% Page mozRank - 2.04 x 3.95 Page mozTrust - 4.92 x 5.45 External mozRank - 2.04 x 3.95 Subdomain mozRank - 1.81 x 3.45 Domains Linkin - 4 x 163 External Links - 8 x 265 So, looks like that only two things should be 90% of the focus from a SEO perspective. Have an old exactly keyword match domain and youre good to go 😄 Edited 1: About the linkbacks to each page The 1st page in rank biggest page authority linking back (dofollow) have an authority of 36 from a domain authority of 49 The 2nd in the rank the highest dofollow linkback have a page authority of 40 and domain of 85 Edit 2: 1st in rank were created in 2000 2nd in rank were created in 2007
Competitive Research | | bemcapaz1