Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Is it worth adding schema markup to articles?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is it worth adding schema markup to articles?

    Technical SEO
    3
    4
    1070
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MarloSchneider
      MarloSchneider last edited by

      I know things like location, pagination, breadcrumbs, video, products etc have value in using schema markup. What about things like articles though?

      Is it worth all the work involved in having the pages mark up automatically? How does this effect SEO, and is it worthwhile?

      Thanks,

      Spencer

      1 Reply Last reply Reply Quote 0
      • MarloSchneider
        MarloSchneider last edited by

        Thanks guys, We definitely mark up entities that have a chance of showing rich snippets, so far though I haven't seen any of these for purely article markup.

        http://schema.org/Article

        I guess that answers my question though, probably not worth the implementation costs at this time.

        1 Reply Last reply Reply Quote 0
        • retailgeek
          retailgeek @mememax last edited by

          At the moment, structured markup doesn't effect your SEO directly.  Rather it improves the likelihood of your search results getting rich snippets  which would then have higher click through rates.

          Schema.org features a large variety in it's hierarchy  so odds are that some of your articles fit in it's taxonomy:

          http://schema.org/docs/full.html

          1 Reply Last reply Reply Quote 1
          • mememax
            mememax last edited by

            It depends on which articles are you creating. If you're writing a guide about an event you may find useful marking up localization,  and dates of the event they will be showing in the serps too.

            Also if you have user rating your content with reviews you'll find that interesting, the extrastars are always a ctr booster.

            retailgeek 1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • RoxBrock

              Product schema GSC Error 'offers, review, or aggregateRating should be specified'

              I do not have a sku, global identifier, rating or offer for my product. Nonetheless it is my product. The price is variable (as it's insurance) so it would be inappropriate to provide a high or low price. Therefore, these items were not included in my product schema. SD Testing tool showed 2 warnings, for missing sku and global identifier. Google Search Console gave me an error today that said:  'offers, review, or aggregateRating should be specified' I don't want to be dishonest in supplying any of these, but I also don't want to have my page deprecated in the search results. BUT I DO want my item to show up as a product. Should I forget the product schema? Advice/suggestions? Thanks in advance.

              Technical SEO | | RoxBrock
              1
            • Greenery

              Google displays multiple titles for same article. What does this mean?

              I've linked to some screenshots so that it what I'm talking about makes more sense. Sometimes, when I perform a search, I see an article with the correct article title listed as the page title in the SERPs. Other times, I see the wrong page title – it's a generic somethin' or other done by my client's web design company with a bunch of keywords thrown in. The latter (not the correct article title) also appears at the top of the browser tab for every article on my client's site. I know this is bad, but what can be done about it? This would never happen if my client used Wordpress or some easily modifiable CMS, but they're using a proprietary one maintained by the group that designed the website. open?id=0BxB_dYL1ylGgVVF1dHlwdXp2dFU open?id=0BxB_dYL1ylGgdWJjdlJoRlRIR00

              Technical SEO | | Greenery
              0
            • VDigitalServices

              Adding Reviews to JSON Product Schema Markup

              Hi everyone, Below is an example of some JSON product schema markup I'd like to integrate into my site. My question is, what do I need to do to incorporate the individual reviews on a product page as well? I've tried a few different things but I can't get it to validate.

              Technical SEO | | VDigitalServices
              0
            • Cocoonfxmedia

              Referencing links in Articles and Blogs

              Hi I am wondering if the <sup>tag in html is picked up by google as a reference point?</sup> I.e when you put a superscript in word it puts a small number next to your sentence. Then you have a list of reference at the end of the blog/article does google recognise this?

              Technical SEO | | Cocoonfxmedia
              0
            • potpiegirl

              4XX Errors - Adding %5c%5c to Links

              Hi all  😃 Hope someone can help me with this. The internal links on my hubby's business site occasionally break and add %5c%5c%5c endlessly to the end of the url - like this: site.com/about/hours-of-operation/\\\\\\\\% I cannot for the life of me figure out why it is doing this and while it has happened to me from time to time, I can't recreate it. My crawl diagnostics here in my SEOMox campaign show 19-20 urls doing this - it's nuts. Any insight? Thank you!! Jennifer ~PotPieGirl

              Technical SEO | | potpiegirl
              0
            • reallyitsme

              Adding 'NoIndex Meta' to Prestashop Module & Search pages.

              Hi Looking for a fix for the PrestaShop platform Look for the definitive answer on how to best stop the indexing of PrestaShop modules such as "send to a friend", "Best Sellers" and site search pages. We want to be able to add a meta noindex ()to pages ending in: /search?tag=ball&p=15 or /modules/sendtoafriend/sendtoafriend-form.php We already have in the robot text: Disallow: /search.php
              Disallow: /modules/ (Google seems to ignore these) But as a further tool we would like to incude the noindex to all these pages too to stop duplicated pages. I assume this needs to be in either the head.tpl or the .php file of each PrestaShop module.? Or is there a general site wide code fix to put in the metadata to apply' Noindex Meta' to certain files. Current meta code here: Please reply with where to add code and what the code should be. Thanks in advance.

              Technical SEO | | reallyitsme
              0
            • indigoclothing

              Is it worth setting up 301 redirects from old products to new products?

              This year we are using a new supplier and they have provided us a product database of approx. 5k products. About 80% of these products were in our existing database but once we have installed the new database all the URLs will have changed. There is no quick way to match the old products with the new products so we would have to manually match all 5k products if we were were to setup 301 rules for the old products pointing to the new products. Of course this would take a lot of time. So the options are: 1. Is it worth putting in this effort to make the 301 rules? 2. Or are we okay just to delete the old product pages, let the SE see the 404 and just wait for it to index the new pages? 3. Or, as a compromise, should we 301 the old product page to the new category page as this is a lot quicker for us do do than redirecting to the new product page?

              Technical SEO | | indigoclothing
              0
            • derderko

              Schema for Price Comparison Services - Good or Bad?

              Hey guys, I was just wondering what the whole schema.org markup means for people that run search engines (i.e. for a niche, certain products) or price comparison engines in general. The intend behind schema.org was to help the engines better understand the pages content. Well, I guess such services don't necessarily want Google to understand that they're just another search engine (and thus might get thrown out of the index for polluting it with search result pages). I see two possible scenarios: either not implement them or implement them in a way that makes the site not look like an aggregator, i.e. by only marking up certain products with unique text. Any thoughts? Does the SEOmoz team has any advice on that? Best,
              schuon

              Technical SEO | | derderko
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.