Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it worth adding schema markup to articles?
-
I know things like location, pagination, breadcrumbs, video, products etc have value in using schema markup. What about things like articles though?
Is it worth all the work involved in having the pages mark up automatically? How does this effect SEO, and is it worthwhile?
Thanks,
Spencer
-
Thanks guys, We definitely mark up entities that have a chance of showing rich snippets, so far though I haven't seen any of these for purely article markup.
I guess that answers my question though, probably not worth the implementation costs at this time.
-
At the moment, structured markup doesn't effect your SEO directly. Rather it improves the likelihood of your search results getting rich snippets which would then have higher click through rates.
Schema.org features a large variety in it's hierarchy so odds are that some of your articles fit in it's taxonomy:
-
It depends on which articles are you creating. If you're writing a guide about an event you may find useful marking up localization, and dates of the event they will be showing in the serps too.
Also if you have user rating your content with reviews you'll find that interesting, the extrastars are always a ctr booster.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema for blogs
When I run a wordpress blog through the structured data testing tool I see that there is @type hentry. Is this enough for blogs etc? Is this a result of Wordpress adding in this markup? Do you recommend adding @blogposting type and if so why? What benefit to add a specific type of schema? How does it help in blogging? Thanks
Technical SEO | | AL123al4 -
Google displays multiple titles for same article. What does this mean?
I've linked to some screenshots so that it what I'm talking about makes more sense. Sometimes, when I perform a search, I see an article with the correct article title listed as the page title in the SERPs. Other times, I see the wrong page title – it's a generic somethin' or other done by my client's web design company with a bunch of keywords thrown in. The latter (not the correct article title) also appears at the top of the browser tab for every article on my client's site. I know this is bad, but what can be done about it? This would never happen if my client used Wordpress or some easily modifiable CMS, but they're using a proprietary one maintained by the group that designed the website. open?id=0BxB_dYL1ylGgVVF1dHlwdXp2dFU open?id=0BxB_dYL1ylGgdWJjdlJoRlRIR00
Technical SEO | | Greenery0 -
Exclude price in rich snippet markup
Our site has their prices hidden for non logged in users. Its a woocommerce built site and the rich snippet markups are added by woocommerce. I would like to remove the markup for the price becouse : 1, we would like our customers to register for prices. 2 i dont want to get penalties for not showing the same thing to visitors as to "google" .. Any help or thoughts on this one? Thanks / Jonas
Technical SEO | | knubbz0 -
Schema for Banks and SEO
I'm researching Schema opportunities for a bank, but besides the shema markup available today (like bankorcreditunion) and developments with FIBO, I can find no answer as to the effect of tagging interest rates and such in terms of SERP/CTR performance or visibility. Does anyone have a case study to share or some insight on the matter?
Technical SEO | | Netsociety0 -
Referencing links in Articles and Blogs
Hi I am wondering if the <sup>tag in html is picked up by google as a reference point?</sup> I.e when you put a superscript in word it puts a small number next to your sentence. Then you have a list of reference at the end of the blog/article does google recognise this?
Technical SEO | | Cocoonfxmedia0 -
Schema, aggregate ratings and trustpilot
Hi! I'm looking to include rich snippets on some of my product sites, such as price etc. In addition, it would be nice to include our overall ratings (from Trustpilot) on the different pages.
Technical SEO | | eyephone
However, I've been looking all over, and haven't really found a clear answer, as to if this is even in adherence with the Google guidelines. As it is our company overall, and not the specific products that are being rated, I have done it likes this (on product pages): name of organization
248
8,2
10. other product-specific information Would this be against guidelines?0 -
Schema markup for products is missing "price": Is this bad?
Hey guys, So a current client of mine has an e-commerce shop with a few hundred products. They purposely choose to keep the prices off of their website, which is causing errors in Google Webmaster Tools. Basically the error shows: Error: Structured Data > Product (markup: schema.org) Error type: missing price 208 items with error Is this a huge deal? Or are we allowed to have non-numerical prices for schema ie. "call for quote"
Technical SEO | | tbinga1 -
Schema for Price Comparison Services - Good or Bad?
Hey guys, I was just wondering what the whole schema.org markup means for people that run search engines (i.e. for a niche, certain products) or price comparison engines in general. The intend behind schema.org was to help the engines better understand the pages content. Well, I guess such services don't necessarily want Google to understand that they're just another search engine (and thus might get thrown out of the index for polluting it with search result pages). I see two possible scenarios: either not implement them or implement them in a way that makes the site not look like an aggregator, i.e. by only marking up certain products with unique text. Any thoughts? Does the SEOmoz team has any advice on that? Best,
Technical SEO | | derderko
schuon0