Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Adding Reviews to JSON Product Schema Markup

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Adding Reviews to JSON Product Schema Markup

    Technical SEO
    3
    5
    2131
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • VDigitalServices
      VDigitalServices Subscriber last edited by

      Hi everyone,

      Below is an example of some JSON product schema markup I'd like to integrate into my site. My question is, what do I need to do to incorporate the individual reviews on a product page as well? I've tried a few different things but I can't get it to validate.

      1 Reply Last reply Reply Quote 0
      • RuthBurrReedy
        RuthBurrReedy @VDigitalServices last edited by

        AH! OK, gotcha. In that case, Martijn was right - you'll need to add the Review type. Required fields for the Review type are:

        • reviewBody (text)
        • reviewRating (of type: Rating)
        • author (of type: Person or Organization)

        So the markup would look something like this:

        1 Reply Last reply Reply Quote 1
        • VDigitalServices
          VDigitalServices Subscriber @RuthBurrReedy last edited by

          Hi Ruth,

          I was seeing the error when I actually tried to add the Review markup. The code above definitely validates just fine.

          There actually is user-generated review text on each product page which is what I'd like to get added to the markup I provided above.

          I've done it with HTML in the past but this is my first run with JSON.

          Any idea of what that would look like?

          Here is the example that I can't get to validate:

          RuthBurrReedy 1 Reply Last reply Reply Quote 0
          • RuthBurrReedy
            RuthBurrReedy last edited by

            Hi Jeff,

            I don't know that I agree with Martijn on this one (which is rare for us!). In my view, it's not necessary to have the Review type on-page if there's no review text on the page. Everything about this looks fine to me, and I was able to run it through the Google Structured Data Testing tool at https://search.google.com/structured-data/testing-tool with no problem. Can you tell me a bit more about how you were trying to validate, and the error you were seeing?

            VDigitalServices 1 Reply Last reply Reply Quote 0
            • Martijn_Scheijbeler
              Martijn_Scheijbeler last edited by

              Hi Jeff,

              What you need to do is relate the product/offer to the Review Schema that you can find here: http://schema.org/Review, if you embed it this way it will make sure it's connected with the right relation.

              Martijn

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • MickEdwards

                Truncated product names

                Due to the restraints of category page layout many of the products in certain categories have the product titles truncated, in some cases missing off 2-5 words depending on the product in question.  The product name which displays on the category page is lifted straight from the product page itself, so not possible to do something like "product name including spec..."  to place ... to indicate a bit more. I'm assuming not but just wanted to check that Google will not frown on this.  Text is not being hidden it just does not render fully in the restricted space.  So there is a scenario of 'bits of' text in the source not displaying on the rendered page.

                Technical SEO | | MickEdwards
                0
              • AL123al

                Schema Markup for property listings (estate agent)

                Hello, I've been looking online for some help with this. An estate agent has a page of properties for sale. Is it possible to mark these individual properties up and if so would they appear as rich snippets in the SERPS - never seen anything like this for properties for sale so just wondered,

                Technical SEO | | AL123al
                1
              • perfectsearch71

                Should I Focus on Video Schema or a Video Sitemap First

                Hey all, I'm working on a website that is soon going to launch a video hub that contains over 500 videos. I'm interested in ensuring that the videos show up on the SERPs page in the highest position possible. I know Google recommends that you have on-page schema for your videos as well as an XML sitemap so they can be indexed for SERP. When I look at schema and the XML video sitemap they seem to communicate very similar kinds of information (Title, Description, Thumbnail, Duration). I'm not sure which one to start with; is it more important to have video schema or a video sitemap? Additionally, if anyone knows of any good video sitemap generators (free is best, but cheap is okay too) then please let me know. Cursory google searching has just churned up a number of tools that look sketchy.

                Technical SEO | | perfectsearch71
                0
              • TimHolmes

                301 redirect adding trailing slash to url

                I am looking into a .htacess file for a site I look after and have noticed that the urls are all 301 redirecting from a none slash directory to a trailing slashed directory/folders. e.g. www.domain.com/folder gets 301 redirected to www.domain.com/folder/ Will this do much harm and reduce the effect on the page and any links pointing to the site be lessened? Secondly I am not sure what part of my htaccess is causing the redirect. RewriteCond %{HTTP_HOST} !^www.domain.co.uk [NC] RewriteCond %{HTTP_HOST} !^$
                RewriteRule ^(.*) http://www.domain.co.uk/$1 [L,R,NE] RewriteCond %{THE_REQUEST} ^./index.php
                RewriteRule ^(.)index.php$ /$1 [R=301,L] or could a wordpress ifmodule be causing the problem? Any info would be apreciated.

                Technical SEO | | TimHolmes
                0
              • tripcentral

                Has anyone had issues with Bazaarvoice and schema.org?

                About a year ago we started using Bazaarvoice to get reviews for our products, and it has been great as far as accumulating content, but Google is not taking the schema.org data and displaying it on the SERP. Someone has told me it is because we are offering multiple products, or that our schema.org tags are incorrect but when I compare our code to other travel sites it seems like everyone is doing something different. This is especially annoying since the Google schema markup check says everything is fine. Does anyone have any advice or similar experiences? Thanks.

                Technical SEO | | tripcentral
                0
              • eyephone

                Schema, aggregate ratings and trustpilot

                Hi! I'm looking to include rich snippets on some of my product sites, such as price etc. In addition, it would be nice to include our overall ratings (from Trustpilot) on the different pages. 
                However, I've been looking all over, and haven't really found a clear answer, as to if this is even in adherence with the Google guidelines. As it is our company overall, and not the specific products that are being rated, I have done it likes this (on product pages): name of organization
                248
                8,2
                10. other product-specific information Would this be against guidelines?

                Technical SEO | | eyephone
                0
              • evoNick

                Product Images with organic results in SERP

                Hey Mozzers, I've noticed that several of our product page results in Google have the product image associated with them.  Today is the first day I've seen this.  Does anyone know anything about these?  Has Google put anything out about this?  Here's a couple examples: http://content.screencast.com/users/Will_Swales/folders/Jing/media/08a16dcf-505e-443c-866d-fae6d805743e/2014-03-31_1031.png http://content.screencast.com/users/Will_Swales/folders/Jing/media/04972e7b-f6b2-4e78-ab11-95c52d69a200/2014-03-31_1056.png What's interesting is that they don't show for me when I use Chrome's Incognito mode. Any insights much appreciated! Will

                Technical SEO | | evoNick
                4
              • Kelly_S

                How do I handle duplicate content of the same product in Multiple product categories?

                I am building a BigCommerce store for selling framed art.  Many of the pieces of art will fall in more than one product category. Let's say I have a framed print of a photograph of a western landscape.  This piece of art would fit into these categories;  "western", "landscape", and "photography".   I would have three pages with duplicate content for just this one framed print. Will google give me less page rank due to this?  Can all the link juice be given to just one of the three categories by use of rel=canonical?  If so, does anyone know how to do this for a bigcommerce site? I would appreciate any feedback. Thanks, Kelly

                Technical SEO | | Kelly_S
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.