Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Adding Reviews to JSON Product Schema Markup
-
Hi everyone,
Below is an example of some JSON product schema markup I'd like to integrate into my site. My question is, what do I need to do to incorporate the individual reviews on a product page as well? I've tried a few different things but I can't get it to validate.
-
AH! OK, gotcha. In that case, Martijn was right - you'll need to add the Review type. Required fields for the Review type are:
- reviewBody (text)
- reviewRating (of type: Rating)
- author (of type: Person or Organization)
So the markup would look something like this:
-
Hi Ruth,
I was seeing the error when I actually tried to add the Review markup. The code above definitely validates just fine.
There actually is user-generated review text on each product page which is what I'd like to get added to the markup I provided above.
I've done it with HTML in the past but this is my first run with JSON.
Any idea of what that would look like?
Here is the example that I can't get to validate:
-
Hi Jeff,
I don't know that I agree with Martijn on this one (which is rare for us!). In my view, it's not necessary to have the Review type on-page if there's no review text on the page. Everything about this looks fine to me, and I was able to run it through the Google Structured Data Testing tool at https://search.google.com/structured-data/testing-tool with no problem. Can you tell me a bit more about how you were trying to validate, and the error you were seeing?
-
Hi Jeff,
What you need to do is relate the product/offer to the Review Schema that you can find here: http://schema.org/Review, if you embed it this way it will make sure it's connected with the right relation.
Martijn
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding https version of website: how best to redirect
If I have 4 versions of my site http://www
Technical SEO | | bhsiao
http://
https://www
https:// What is the best way to redirect without losing seo positions? i have been mainly using http://www but have recently added my ssl so https works also. I heard at Moz Con that I should get the https working. All of my marketing and ads are going to http://www 301 redirect 3 of them? Which 3? If https is becoming important, should that be my main url? will it hurt my seo to switch? Thank you so much in advance!0 -
Reviews on Product Page or Separated
Good Afternoon We currently have our individual product information pages set-up with a link through to a separate review page optimised for the term "Product A Reviews" I was reading about structured data and if I read correctly, the reviews should sit with the marked up product data so I was wondering whether to merge them back into one page. We have many reviews so the review pages are paginated in blocks of 25 My options are: Leave as it is, product info page and separate review page Merge the review content back in to the main page and have the pagination work on that page Include the first 25 reviews on the product info page then when user clicks through to page 2, 3 etc they're taken to the separated review page. In that way the product page would regularly get new content and we can still have a page specifically targeted for reviews. From the users point of view, they probably aren't even aware they're being taken to a separate reviews page so with that in mind as I'm typing this maybe they should be one page again
Technical SEO | | Ham19790 -
Is it bad to update product titles and URLs if they are only slightly modified
I am doing some house cleaning on the site and made some minor updates to product titles and a rule was written in and it auto updated the URL to what the product title was with a redirect put in place from the old URL. If this a bad thing and should i leave the URL alone and just update the product title? Then for the ones i did change the Product title and the URL was updated is this a bad thing and should i have just left the URL alone? These are all high ranking popular products so dont want to mess with any rankings going into busy season?
Technical SEO | | isle_surf0 -
Schema Markup Errors - Priority or Not?
Greetings All... I've been digging through the search console on a few of my sites and I've been noticing quite a few structured data errors. Most of the errors are related to: hcard, hentry and hatom. Most of them are missing author & entry-title, while the other one is missing: fn. I recently saw an article on SEL about Google's focus on spammy mark-up. The sites I use are built and managed by vendors, so I would have to impress upon them the impact of these errors and have them prioritize, then fix them. My question is whether or not this should be prioritized? Should I have them correct these errors sooner than later or can I take a phased approach? I haven't noticed any loss in traffic or anything like that, I'm more focused on what negative impact a "phased approach" could have. Any thoughts?
Technical SEO | | AfroSEO0 -
Removed Product page on our website, what to do
We just removed an entire product category on our website, (product pages still exist, but will be removed soon as well) Should we be setting up re-directs, or can we simply delete this category and product
Technical SEO | | DutchG
pages and do nothing? We just received this in Google Webmasters tools: Google detected a significant increase in the number of URLs that return a 404 (Page Not Found) error. We have not updated the sitemap yet...Would this be enough to do or should we do more? You can view our website here: http://tinyurl.com/6la8 We removed the entire "Spring Planted Category"0 -
Schema, aggregate ratings and trustpilot
Hi! I'm looking to include rich snippets on some of my product sites, such as price etc. In addition, it would be nice to include our overall ratings (from Trustpilot) on the different pages.
Technical SEO | | eyephone
However, I've been looking all over, and haven't really found a clear answer, as to if this is even in adherence with the Google guidelines. As it is our company overall, and not the specific products that are being rated, I have done it likes this (on product pages): name of organization
248
8,2
10. other product-specific information Would this be against guidelines?0 -
Best Practices for adding Dynamic URL's to XML Sitemap
Hi Guys, I'm working on an ecommerce website with all the product pages using dynamic URL's (we also have a few static pages but there is no issue with them). The products are updated on the site every couple of hours (because we sell out or the special offer expires) and as a result I keep seeing heaps of 404 errors in Google Webmaster tools and am trying to avoid this (if possible). I have already created an XML sitemap for the static pages and am now looking at incorporating the dynamic product pages but am not sure what is the best approach. The URL structure for the products are as follows: http://www.xyz.com/products/product1-is-really-cool
Technical SEO | | seekjobs
http://www.xyz.com/products/product2-is-even-cooler
http://www.xyz.com/products/product3-is-the-coolest Here are 2 approaches I was considering: 1. To just include the dynamic product URLS within the same sitemap as the static URLs using just the following http://www.xyz.com/products/ - This is so spiders have access to the folder the products are in and I don't have to create an automated sitemap for all product OR 2. Create a separate automated sitemap that updates when ever a product is updated and include the change frequency to be hourly - This is so spiders always have as close to be up to date sitemap when they crawl the sitemap I look forward to hearing your thoughts, opinions, suggestions and/or previous experiences with this. Thanks heaps, LW0 -
Products with discrete URLs for each color
here is the issue. i have an ecommerce site that on a category page, shows each individual color for each product sold. and there is a distinct URL for each color. each product page shares the same content, with the only potentially differentiating factor being customer reviews (not nearly enough of these to differentiate anything). so we have URLs like: www.domain.com/product-green www.domain.com/product-yellow www.domain.com/product-red and so on. i am looking for a way to consolidate these URL while still showing all colors on the category page. the first solution i am considering is using the hash tag. so we would create www.domain.com/product#green, www.domain.com/product#yellow, www.domain.com/product#red. if possible, i would set the canonical tag as www.domain.com/product. the second solution would be to use the canonical tag and keep the URLs as is. the issue i see here is that we would need to create www.domain.com/product and show that page somewhere. www.domain.com/product would the URL that the above color URLs would canonicalize to. what would be the preferred solution? or is there something else?
Technical SEO | | rakesh_patel0