Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I Focus on Video Schema or a Video Sitemap First
-
Hey all,
I'm working on a website that is soon going to launch a video hub that contains over 500 videos. I'm interested in ensuring that the videos show up on the SERPs page in the highest position possible. I know Google recommends that you have on-page schema for your videos as well as an XML sitemap so they can be indexed for SERP. When I look at schema and the XML video sitemap they seem to communicate very similar kinds of information (Title, Description, Thumbnail, Duration). I'm not sure which one to start with; is it more important to have video schema or a video sitemap?
Additionally, if anyone knows of any good video sitemap generators (free is best, but cheap is okay too) then please let me know. Cursory google searching has just churned up a number of tools that look sketchy.
-
Hi Ajay,
Great question. First off, I think that both a video sitemap and the correct schema optimizations are extremely important in getting your videos to rank. Personally, I would start off with creating a video sitemap and then branch off into utilizing schema. This is just a matter of preference for me because I like to get the foundational elements done first.
In terms of what tools you can use - I know of a few. If your site is in WordPress the Yoast Video SEO plugin has worked well for me in the past. If not, here are some great posts on Video Sitemaps and the best process for creating them.
https://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
https://moz.com/blog/video-sitemap-guide-for-vimeo-and-youtube
Hope that helps!
Serge
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Correct use of schema for online store and physical stores
I have been getting conflicting advice on the best way to implement schema for the following scenario. There is a central e-commerce store that is registered to it's own unique address which is "head office". There are a few physical shops each of which has their own location and address. Each shop has its own landing page within /our-stores/. So each page on the website has the Organisation schema for the central 'organisation', something like: Then on each physical store landing page is something like the following as well as the Organisation schema: Is this correct? If it is should I extend LocalBusiness with store URL and sameAs for GMB listing and maybe Companies House registration? It's also been suggested that we should use LocalBusiness for the head office of the company, then Departmentwith the typeStore. But i'm not sure on that?
Technical SEO | | MickEdwards0 -
Schema Markup for property listings (estate agent)
Hello, I've been looking online for some help with this. An estate agent has a page of properties for sale. Is it possible to mark these individual properties up and if so would they appear as rich snippets in the SERPS - never seen anything like this for properties for sale so just wondered,
Technical SEO | | AL123al1 -
Include or exclude noindex urls in sitemap?
We just added tags to our pages with thin content. Should we include or exclude those urls from our sitemap.xml file? I've read conflicting recommendations.
Technical SEO | | vcj0 -
Suite Numbers and Schema
A potentially stupid question. Is the suite number included within the tag, or should it sit outside of it? The reason I ask is because (a) I've seen it where the suite number sits outside that tag and (b) Google My Business best practices, I've been told (by Google support), is to include the suite in the second address line. I'm wondering if that translates in some way to the local schema on your site. On the other hand, it makes sense to include your suite number within the streetAddress span tag, but sometimes what makes sense doesn't really make sense when you know more, so I'm just covering my bases. Thank you!
Technical SEO | | nowmedia11 -
XML Sitemap and unwanted URL parameters
We currently don't have an XML sitemap for our site. I generated one using Screaming Frog and it looks ok, but it also contains my tracking url parameters (ref=), which I don't want Google to use, as specified in GWT. Cleaning it will require time and effort which I currently don't have. I also think that having one could help us on Bing. So my question is: Is it better to submit a "so-so" sitemap than having none at all, or the risks are just too high? Could you explain what could go wrong? Thanks !
Technical SEO | | jfmonfette0 -
Should 301-ed links be removed from sitemap?
In an effort to do some housekeeping on our site we are wanting to change the URL format for a couple thousand links on our site. Those links will all been 301 redirected to corresponding links in the new URL format. For example, old URL format: /tag/flowers as well as search/flowerswill be 301-ed to, new URL format: /content/flowers**Question:**Since the old links also exist in our sitemap, should we add the new links to our sitemap in addition to the old links, or replace the old links with new ones in our sitemap? Just want to make sure we don’t lose the ranking we currently have for the old links.Any help would be appreciated. Thanks!
Technical SEO | | shawn811 -
Should I include tags in sitemap?
Hello All, I was wondering if you should include tags and categories in your sitemap. In the past on previous blogs I have always left tags and categories out. The reason for this is a good friend of mine who has been doing SEO for a long time and inhouse always told me that this would result in duplicate content. I thought that it would be a great idea to get some input from the SEOmoz community as this obviously has a big affect on your blog and the number of pages indexed. Any help would be great. Thanks, Luke Hutchinson.
Technical SEO | | LukeHutchinson1 -
Can you mark up a page using Schema.org and Facebook Open Graph?
Is it possible to use both Schema.org and Facebook Open Graph for structured data markup? On the Google Webmaster Central blog, they say, "you should avoid mixing the formats together on the same web page, as this can confuse our parsers." Source - http://googlewebmastercentral.blogspot.com/2011/06/introducing-schemaorg-search-engines.html
Technical SEO | | SAMarketing1