Linking back to a high authority site
-
I have an odd situation. One of our most powerful links comes from a not-for-profit whom we have an advertisement with. That ad gets us half of our business. Recently, they slipped for the term that got them the traffic that flowed to our site. I was thinking of linking back to that page to boost them up a bit. Their page is a deep page on a high authority domain with only a few links. I am an authority site for my niche. I'd like to boost them up without diminishing my rank for other related terms. I'm willing to consider linking to them from my homepage, blog or link page. To play it safe I could just link build to them from outside my domain. Can I just link to them and its not a big deal?
-
I'd buy it.
-
If I compiled all of EGOL's answers and tips, I could have one of the most awesome resources ever!
-
That's some great advice. I can see that the quick win is something of a losers strategy. Content is king.
-
If you go for the short win the long win becomes more difficult because you fortified their position.
Right now you are getting sales traffic from that page. I'll bet some of the people who find that page are looking for information. So, make some great content that is informative about same subject and buy a second ad on that page.
Then on that informative page have house ads for your sales pages.
-
That's why you're an Oracle. Thanks for that. I was looking at a short win and that is the long game.
-
Why link to them? Just beat them.
If half of my biz was coming from an ad page on another domain that is slipping... and I was running an authority site in the niche..... I would be producing some fantastic content on that same topic for my own site. I'd be willing to put a lot of time and money into that content.
I would be trying to kick their butts.
-
Thanks for the responses,
I should add that it is a page of ads. They have 1200 or so links to their root and 9 to this page. I guess I know to play it safe i should work this one from outside but, it is a big deal to get that business back.
-
I think you have the right ideas in mind. I would start with the link building outside of your site. Then after awhile if that doesn't work I would do a blog post on them or something. I wouldn't link to them from the home page.
-
Hi there
It's a bit of an odd circumstance and I'm not sure whether you should do this. Reciprocal links can look suspicious to search engines, but putting aside that issue for the moment, let's look at the SEO impact.
If you link to the site from your own website, it shouldn't effect your rankings. If the site is high authority as you say it won't be a problem. Problems can occur when your website is linking out to spammy or penalised domains, but this shouldn't be the case here.
If you're planning on linking to the site, I'd advise you to do so in the most contextual way possible, to avoid it looking like a link designed to pass PageRank (which, really, it is - hence my hesitance to say "go for it"). If you can reference the non-profit organisation, highlight who they are, what they do and how you two have collaborated together on projects, then you're reciprocal link should look A-OK.
It's an odd one because I'd always advise not to create or earn links for the sole purpose of passing PageRank or SEO value. On the face of it, this is what it looks like. But if you consider that your link may help to boost the site in the rankings and in turn your referral traffic, which is a considerable amount of your business, I can certainly see the reasoning, put it that way.
What I'd say is that if you're going to do it, do it right and just as you would when creating any content. Give detail, user value and pull on the experience you've had together. It might end up being a piece of content that goes a long way towards building legitimacy and brand trust, which would be great. I'd also add that your link may not be enough to improve the ranking of the site, which means its all the more reason to make sure it looks like a real bit of content.
Hope this helps
-
As long as you are linking out to relevant content, it is perfectly fine to be cross linking between sites (as long as you are not doing like a site-wide footer link or something spammy).
Search engines do not find it odd when two sites that are relevant to each other link to each other, because that appears natural.
Hope this helps.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking Domain vs Domain authority : Do they related!!!? (Case study)
Hi everyone
Link Building | | serikozay
I just came across a website which I'm working on. As we know DA & PA directly related to each other. I'm building organic links through last year and the result is so odd !
As you see in Pic 1, number of linking domains is naturally increasing. But in Pic 2 DA gets negative impact through this process and decreases!
How are they related anyway? Can anyone helps?
site : didar.me 111.JPG
222.JPG0 -
High PR Web 2.0 sites
Hello, I was wondering if you could provide some advice on which are the best Top 20 high pr web 2.0 properties for content besides wordpress? Whilst i do intend to use them to further improve my SEO campaign I also intend to use readable content, that is to say, content that i have written and i feel is worthy of being read by interested parties. What are the top 20 to look at that would benefit an SEO campaign if used correctly (without abusing or being spammy). I can see lots of crappy ones out there but they all look spammy to me and im not really liking that.
Link Building | | irdeto0 -
Are site profile links from sites like Quantcast still a Google friendly quick win?
I heard one of the speakers from Link Love suggest getting an easy high PR link from Quantcast.by creating a site profile page. What is everyone's opinion on the value of this type of link when blended with other types of link building activity. Low, Moderate? What is the best way to find these types of link profile opportunities? Any one have a good list?
Link Building | | Clicksjim0 -
How to find inbound links to my site
Hi I purchased a rank 1 domain which i have now put a wordpress blog on. Is there a way I can see all of the inbound links to this site or any of the inbound anchor text? I want to try to rank for the keywords it used to. So really i need some historical information or at least what is linking to this domain. Thanks Chris
Link Building | | chrisleonard0 -
Links not showing up in Site Explorer?
Why aren't some backlinks showing up in Site Explorer? I have links to my home page (www.mortgagesbymark.com) from Trulia at http://www.trulia.com/blog/mortgagesbymark/ but they're not showing up in Site Explorer. Thanks for your help!
Link Building | | MortgagesByMark0 -
Is it worth me considering a reciprocal linking request to my authority site ?
My web site is www.swimmer.co.uk it sells waterproof mp3 players & is the authority site in its niche I have no out going reciprocal links I don't have advertising or encourage reciprocal linking as I thought it may devalue the sites quality & link juice I have had a reciprocal link request from a swim wear based website called www.onlyswim.com that has a reciprocal linking sub-page with many varied links on it that are not just on the subject of swimming I don't think I will get any direct traffic from this website so I was wondering if ts worth me agreeing to a reciprocal link page I think we both have a PR of 2 **Any comments would be much appreciated ** In research to try & answer my own question I have just read this on wikipedia "Reciprocal linking between websites is no longer an important part of the search engine optimization process.Google and other search engines now do not give credit to reciprocal linking as it does not indicate genuine link popularity."
Link Building | | ChrisBIlly0 -
Mobile sites link strategies
Hi, I am working for a large mobil-site (+200.000 pages), to improve their SEO, and am trying to figure out the best way to set up a linkbuilding strategy for the site. The urls are very dynamic and often rather long so deep linking is difficult. Any input/ideas would be welcome 🙂 Jens Peter
Link Building | | jpndk0 -
Soliciting articles and allowing author links?
We are trying to build up article content on our website, and are looking at soliciting fresh articles from authors on various subjects, and in turn give them an author link back to their website or blog in exchange for writing the article. Our website has massive traffic so this would be a good thing for the author. My question is this: If I put a couple of anchor text links into the article, having them pointed at various pages on my site, and then allow the author to link back to his site, will I lose the link love in the anchor text? Or does it depend on the number of anchor links I have? Like 3 to 1 type ratio.
Link Building | | tdawson090