Do pages with low PA effect DA?
-
I was looking into raising my firm's Domain Authority and I had a thought. I was wondering if our very low PA pages are bringing the overall DA down?
Our homepage is at 43 currently and the DA is 32. We have quite a few pages and I am trimming a little fat in the deep pages currently. I was wondering what would be the result in terms of DA
I am also starting an aggressive initiative to blog more and try to attract links through guest posting and HARO (Hep A Reporter Out).
I understand that many people will say DA is not a metric your should necessarily build around. But, while I am fighting for rankings in a very competitive vertical, I assume a higher DA is better, no?
From everything I have read on Moz over the years, they say that the DA metric is the one that tries to encompass a multitude of factors, similar to the way something more complex like the Google algorithm does. So, I assumed finding small gains in DA could be beneficial to the site's rankings and traffic
I tried to go into detail and get specific here because I know how many bad questions are asked daily. Thanks anyone and everyone for the help, I do thoroughly appreciate the Moz community
-
Howdy,
Let me address your question from a technical point of view. Disclaimer: I am not a Data Scientist at Moz, nor do I know the precise algorithms that comprise DA and PA. That said, I am comfortable discussing these metrics in broad terms.
Q. "I was wondering if our very low PA pages are bringing the overall DA down?"
A. In short, no. Generally speaking, low PA pages won't bring down a site's DA.Q. "If I delete low PR pages, would that help my overall DA?"
A. Again, no, but this is a more interesting question! If your site was hit by Panda, or has lots of low-quality duplicate content pages, then in many cases removing the worst offending pages has sometimes been shown to improve search rankings.This won't be reflected in your Domain Authority score, as DA doesn't take Panda-like considerations into its algorythm. And this isn't to say you should remove low PA pages based on this consideration. But if you suspect low-quality pages (not the same as low PA pages) are hurting you and serve little purpose to the visitor, or you suspect a Panda penalty, then this is the only case I'd suggest considering removing pages.
Hope this helps!
-Cyrus
-
I figured I would get a response like this. I will tell you that working with a law firm, we are limited in what exactly we can do as far as being very outside the box. We definitely have to stick within a certain comfort zone of tactics. I think I have some really wild ideas that would bring links, but I also have to keep a very specific brand image.
As far as fighting for metrics, I thought the point of these specific metrics were to at least suggest how a site looks to a search engine. My point of that statement is that, it would seem as though trying to up these metrics would result, in most cases, in better rankings.
People find lawyers in a very specific way, which most of the time who their peer group has used. Coming up more prominently in SERPs could be a large boost to business and I was looking for some possible gains through adjusting the site architecture.
If I put the response as a "Good Answer", will I cease to get responses. I appreciate it, but would love to hear anyone who have actual information or hypothesis about the question directly, which was "I was wondering if our very low PA pages are bringing the overall DA down?" or "If I delete low PR pages, would that help my overall DA?"
-
I am fighting for rankings in a very competitive vertical.
OK.... then why are you fighting for metrics? Take the fight directly to your competitors. What can you do that will have a direct and immediate impact against them?
Can you attack them with superior content?
What do people in your niche need to know that nobody is talking about? What are the misconceptions? Where is the beef?
I am also starting an aggressive initiative to blog more and try to attract links through guest posting and HARO (Hep A Reporter Out).
Why do this? Take the fight on your domain and direct it straight against your competitors. Get into their SERPs with something competitive. Get into SERPs that they have ignored with something that will pull traffic.
Why create content that will put these guest blog sites into your SERPs as competitors. Build assets for your own domain with that same effort.
So, I assumed finding small gains in DA could be beneficial to the site's rankings and traffic
Attack things that will directly improve your rankings and traffic. Attack the root, not the numbers.
How can you improve your website? Make a list of actionables that you can build to impress your visitors.
I was wondering if our very low PA pages are bringing the overall DA down?
Do something about those pages. Improve them. Get them into the fight against your competitors in a meaningful way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Problem With My Pages ?
Hi everyone, I created a self-hosted custom PHP website the page is ( custom cosmetic boxes ), but it doesn't show up on Google. I tried to follow tutorials on the HubSpot, but even my site sucks. Please help me where I am wrong. Maybe the little thing is left unattended, which makes it void.
Web Design | | fbowable
Please help me.0 -
JS and HTML links: Any risk involved being employing two similar links on every page?
Hi all, We used a have a banner with link from all pages our subdomain. The link is JS link and it's linking to our website homepage from our sub domain. Recently we have added similar HTML link from all pages of sub domain presuming that Google might not be considering JS links. So, now we have 2 links (JS and HTML) from every page of sub domain pointing to the website. If Google considers 2 links, will there be any risk for employing same link twice from every page? Thanks
Web Design | | vtmoz0 -
Website Home page suddenly disappeared after changing Hosting
HI All, My site was ranking very well and was in 1st page of google for most of my keywords. Last week we did some update to the site and moved it to new hosting and from then onwards I dont see my site home page in Google ranking . My Website Name is : royalevents.com.au. We used to be in 1st of Google for keywords like wedding Mandaps, Indian Wedding Mandaps etc, Would be great if some one helps us to figure out whats gone wrong .. I also did Webmaster Fetch as Google but nothing happened. Thanks
Web Design | | Verve-Innovation0 -
Best Practices for home page design for ecommerce website
I know this question is not directly related to SEO, but I figured I have been getting some good help from this forum, so why not? The website is www.vrtack.com. I am looking to redesign the home page. It is an ecommerce website selling equestrian clothing and leather goods. My goals are: 1. Reduce the very high bounce rate and drop-off rate. 2. Fine tune the relevancy of the website towards a handful of keyword phrases. 3. Engage the visitor to create better click-through and to increase the average time spent on the page/site. 4. Page Loading time is of importance. It has to load quickly. I would love to hear some specific suggestions, examples, best practices.
Web Design | | amitramani0 -
Google result showing old Meta Title / Description even though page view source shows new info.
Hey guys! I'm struggling with why Google is ignoring my Meta Title / Description. I made a pretty drastic change to both about a week ago and on the results it hasn't changed. I'm on first page with several keywords and I think this weird caching is hurting me on where I'm at on the page. Thoughts / Ideas?
Web Design | | curtis_williams0 -
Image Replacement Using Cufon (Javascript), SEO effects
Hello Friends, I am using Cufon for image replacement in my website. May I know, does Cufon have any negative seo effects? Will this affect the search engine ranking or loading time of my website? What are the advantages and disadvantages of using cufon in a website in seo perspective?
Web Design | | zco_seo0 -
Solutions for too many links on page (Ecommerce)?
Hello Mozzers, Most Ecommerce websites I've come across have four main link sections - Main Nav - About, Contact etc Side Nav - List of Categories + Products Footer - Useful links etc Promotional Area - Promoting Best sellers / Latest products This ends up totalling anything from 200 to 500 links. I was wondering is there a reasonable solution to hide some of the links? Or should I just ignore the warning? Thanks, Dan
Web Design | | Sparkstone0 -
Does listing my customer's address, phone number, and a contact form on "every page" count as duplicate content that they'd be penalized for?
I work with small local businesses (like Tree Farms, Feed Stores, Counselors, etc) doing web design, seo, etc. I encourage them to have their contact information visible at all times on their websites. I'm also delving into the world of contact forms. I want to have this info on every page - is this detrimental? Here's an example: http://www.trinityescape.net/marriage-couples-counselors-therapy-clermont-florida/ Thank you!
Web Design | | mikjgens1