Is this a worthwhile SEO tactic?
-
Many 'list' articles break down so that number one is on page one, and you are asked to click 'Next' to see number two. Number two is on page two, etc. For example: http://www.prevention.com/health/health-concerns/12-replacements-high-cholesterol-foods
Is this done simply to keep bounce rate down? Is it something I should try, or is it frowned upon in any way? Will it help bounce rate?
If it's a good practice, how would I do this in a Wordpress blog post?
Thanks!
-
Greetings Mark,
I have read on several different articles that a multi-step process is something that is liked by visitors.
http://uxdesign.smashingmagazine.com/2009/05/28/12-tips-for-designing-an-excellent-checkout-process/
In the above article it talks about a multi-step checkout process (#7) which is navigated by several different pages. It explains that visitors going through a multi-step process provides control for someone surfing the web which is helpful to keep visitors happy.
So all-in-all it seems doing this helps make visitors happy and in control which should in theory push visitors to keep clicking until they get to the end of the road. Which if so, would be good for SEO.
-
Thanks so much, Peter. Very helpful.
-
I believe generally the motivation in these click-along-lists is to maximize page view counts and ad impression rates, to make top-line numbers look good at the expense of user experience.
I'd suspect if anything bounce or abandonment rates are made worse with these if no other way out is offered. Some will mercifully provide a "show all" link or in this case we have a nice side menu showing the whole list.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best tactic to fix thousands of product descriptions on an eCommerce site?
I've asked this to dozens of people already, but I still haven't found a satisfactory answer... perhaps someone here can help me: I keep hearing how important it is to update product descriptions to avoid duplicate content, decrease thin content and improve conversion rates - but for any new eCommerce sites like ours, with thousands of listings going up at once, this is nearly impossible to control. Outsourcing is clearly a bad idea from an SEO standpoint as well as a UX standpoint... But are there any other options? Should I let go of my other responsibilities and focuses as an in-house SEO manager and virtually stop, drop and roll out unique product descriptions? That would be a project that would take me at least a year to complete. Do I just give up? Do two descriptions a day and hope for the best? What do you guys think? What have you recommended for others? I can't imagine our company is alone in this dilemma. Thanks in advance! Hanna
Content Development | | whiteonlySEO0 -
Updating blogs - SEO best practice
Thinking of new blog content and one option obviously is to check out historical popular blogposts via Analytics and do fresh versions of those. So my question is what is best practice: 1. Copy and paste the old blogpost copy but edit it to be slightly different while still having the old blogpost live or 2. just update the old one and re-promote I assume it's better to have a new version of the blogpost?
Content Development | | digitalbua1 -
SEO for a News based site : Outdated content
How do we maintain the SEO of a 5 year old News content based site? How should we deal with 3-4 year old content, which are outdated or not searched? Some of them are still useful as archiving/history of a topic..but not searched.... ?? Should we no-index them? or should we keep it like that?
Content Development | | Wpfreesetup0 -
Will a comment section on my site help with seo
I have never been a fan of comment pages such as the sun http://www.thesun.co.uk/sol/homepage/showbiz/tv/4783642/bruce-willis-appears-on-the-one-show-in-awkward-interview.html but i was told the other day that not only is it good for the reader but it is also good for seo and increase the number of times that google would visit the page and i would like to know if that is true. if you have added a comment section to your articles i would like to know if you have noticed any change.
Content Development | | ClaireH-1848860 -
Adding a new wp client to subdirectory - SEO?
Im working with couple of clients in the travel business. Im building up a network of blogs that add content, internal contextual links and so forth to clients websites. What I want to do is to install a fresh wp client to a subdirectory e.g. www.mydomain.com/blog for every and each client. This way I can get my outsourcing workers to log-in there and write content, add internal contextual backlinks etc. This also solves the problems of letting them learn on various different local CMS systems that are often just in the local language - that nobody understands:) So either I install it as an additional wp client if the clients has a wp client for the root domain. Im wondering what effects this will have on SEO and what is important to do?. E.g. do I install a new sitemap for this new wp client in subdirectory - or do I merge it with the one for the root domain. How? In regard to GA tracking - do I add the same tracking code to the new wp install or somehow merge it into the root domain? Are there some issues I need to worry about especially when using this approach?
Content Development | | rrrobertsson0 -
Does this on huffington post help your seo aims
Hi, i am a huge fan of Huffington post, it is an amazing site, not just saying this because they have mentioned our site over 50 times, but i really like the site. But one question i have which i have noticed over and over again is does the following help with seo, as i am a bit puzzled with it here is one of their pages http://www.huffingtonpost.co.uk/2012/06/16/one-direction-set-to-be-worth-64m-in-a-year-after-worldwide-success_n_1602135.html?utm_hp_ref=uk-celebrity and the section i am puzzled about is Follow: Louis Walsh, One Direction, Simon Cowell, Sony Music, The Sun, UK Entertainment, X Factor, Harry Styles, Louis Tomlinson, Uk News, UK Entertainment News Can anyone let me know why the site does this and what benefits it brings
Content Development | | ClaireH-1848860 -
WHAT IS THE BEST WORDPRESS THEME FOR SEO
Hi, Seomozers I would like to know if theres any particular Wordpress Thema that works better for SEO purposes rathen than other. Thanks in advance Maria Jesus
Content Development | | goperformancelabs0 -
Blog for SEO: embedded in the site or separate
Hello, For both ecommerce and sites that sell services, I've seen a lot of people recommending a blog for SEO. Should this blog be inside or separate from the main website for the most results? I can see how adding one to a site would create more unique content and an opportunity for link bait, but perhaps there is a reason to have a blog separate from the main site Thank you.
Content Development | | BobGW1