Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Content Development
    4. Blog for SEO: embedded in the site or separate

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Blog for SEO: embedded in the site or separate

    Content Development
    5
    5
    3698
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • BobGW
      BobGW last edited by

      Hello,

      For both ecommerce and sites that sell services, I've seen a lot of people recommending a blog for SEO.

      Should this blog be inside or separate from the main website for the most results?

      I can see how adding one to a site would create more unique content and an opportunity for link bait, but perhaps there is a reason to have a blog separate from the main site

      Thank you.

      1 Reply Last reply Reply Quote 1
      • Alex-Harford
        Alex-Harford last edited by

        I agree that it's better to add it to your own site. What if people like your blog and link to it, but it's not on your site? You've lost some link juice there. You can submit it to blog directories too - more direct links to your site. For ecommerce sites there's a lot of content duplication with other sites when the same products are sold, so like you say in your last sentence, a blog adds regular unique content.

        1 Reply Last reply Reply Quote 2
        • AdoptionHelp
          AdoptionHelp last edited by

          Without a doubt add it to the main site under a folder like /blog. As John Barth mentioned, using it as a subdomain will pass all the domain authority value to the subdomain and not your main site, so its functionally equivalent to hosting it on a different domain.

          1 Reply Last reply Reply Quote 3
          • junioruf
            junioruf last edited by

            Weikelbob,

            Personally, I would do the following for e-commerce sites: Create a blog using a popular platform (which gives the client ease of being able to add their own client), where you are capable of changing the background to match the websites look and feel (this all depends on the client and how they want their blog to look). Once you create the blog and it's design is as requested by the client, link it to the website by adding a blog button to the header, footer or main navigation (you do want people to find your blog and to add comments and for them to share it with their friends). The blog should have a domain of the site followed by the name of the blog or just blog: "http://domain.com/name-of-blog" or "http://domain.com/blog".

            Also, if you have a facebook page, you can add the blogs feed into that page (there are apps for it).

            Hope this helps!

            1 Reply Last reply Reply Quote 0
            • john4math
              john4math last edited by

              Add it to your site.  You want people to know the blog is part of the site, and you want people to be able to get from your site to the blog and vice versa easily.  Also, you want your site's rankings to benefit from the traffic you bring in via the blog, and vice versa.

              To make it be treated as part of your site, you should set it up under a URL like mysite.com/blog, vs. blog.mysite.com.  The subdomain approach will get your blog treated like a new site.

              1 Reply Last reply Reply Quote 4
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Chanice

                New blog contributors

                For context my website is a content resource portal. In SEO training I have been told that it is a good SEO move to have as many content contributors as possible. As a result we are pushing to recruit new content contributors so they can be listed as new contributors/authors on our site alongside their valuable content. Would this move be good for our SEO rankings and is there anything in particular to consider with this?

                Content Development | | Chanice
                0
              • ReunionMarketing

                Does a "Read More" button to open up the full content affect SEO?

                As we've been refining our metrics for gauging whether or not a blog is effective -- if people are engaging with it -- one of the strategies we've seen (e.g. NYT, WaPo, Yahoo!) is "Read More." I've read a few articles with some who advocate using it and others who discourage it. Does anyone have any history adding "Read More" to their content and the effect it had?

                Content Development | | ReunionMarketing
                0
              • GavinAdv

                Franchise-Like Duplicate Sites

                I know that ideally businesses that operate as franchises should have 1 site with separate location pages. However, I have a slightly different issue. Each location is owned by a different parent company, and named accordingly. For example, there is "Location by XYZ Company" and "Location by ABC Company." In addition, each location, while carrying similar products, does not carry the same exact products and brands. So my question is how would you go about writing the content for each of these sites, keeping the same tone but avoiding duplicate content?

                Content Development | | GavinAdv
                1
              • Trevorneo

                My keywords have low search volume - is it still worth starting a blog?

                I'm thinking of starting a new blog, but when I did my keyword research I found that my keywords all have low search volume (under 100 searches per month, with the occasional keyword having 480 searches a month). Is this a deal breaker? Any recommendations would be great - thanks everyone!

                Content Development | | Trevorneo
                1
              • RosemaryB

                How Are You Handling Blog Posts/Author Pages when Employees Leave the Company?

                What do you believe to be the best approach in handling blog content for employees once they have left the company? We don’t want to remove the blog posts so they need to stay, but then there are the author pages. This gets tricky because the CMS ties the blog post to the author. One approach might be to change the author’s name to the Company’s name to get around author pages for people no longer with the company. It’s kind of tricky because the blog posts won’t have the same credibility if they don’t have a person’s name/photo associated with the post.  We could leave the blogger’s page and list him as a “Contributing Author” once he’s left the company. Thoughts?

                Content Development | | RosemaryB
                0
              • Rich-O

                Locating Guest Blogging Niches

                Hey Folks, Does anybody have advice on tools I could use to locate blogs on specific topics? My plan is to approach the webmasters and offer guest blogging services. I know I could just do a google search for something like "KEYWORD blogs" but I thought I'd see if there is anything more sophisticated out there. Thanks, Rich

                Content Development | | Rich-O
                0
              • brandco

                Moving a html site into Wordpress

                I'm getting ready to move a site into Wordpress. The current or old site is built with static html pages. My question is, how should I handle Google with these old pages. Should I 301 redirect from each old page to the new? Or is there a better way to handle it?

                Content Development | | brandco
                0
              • eworld

                How many pages is too many to add to a site at one time?

                I have quite a bit of excellent content articles at my disposal and we would like to increase the number of pages on our site. I could, theoretically add 100's of pages at a time. Does anyone have a good sense of how much content added to a sight in mass looks bad to Google? My plan is to add approximately 50 pages a week to our site, which already has 4000 pages of content. This is relevant content, since we are a custom writing service and all topics are covered. Our content is what gives us great organic hits and orders. However, I would like to add more than 50 a week...how many is too many? Thanks and I appreciate thoughts and feedback! Karen

                Content Development | | eworld
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.