Guest bloggers on your own site
-
I know this has been possibly asked before however. is there any benefit for Guest bloggers to write on my website? Will it have any impact on my rankings? I do guest post on other sites and I know this helps my site.
-
Thanks for all the comments. Its made it a lot clearer. Strategic seems to be the best fit. I have been letting one or two random posts on my site. This will now stop.
-
The best guest authors are generally people who have a message to get out or a story to tell. They provide the best content and the message/story is their sole motivation. They want it on your site for visibility, nothing more. They contact you personally and not through a PR company, publicist, marketing group or other type of promoter.
-
If you have an appropriate strategic vision for your blog's content and the guest bloggers are helping you achieve that, it's good. If their posts take your content in uncontrolled, undesired directions, it's it's bad.
Work out a strategic vision for your blog by coordinating what you want it to accomplish for you with how much time/resources you want to put towards it. The narrower the better if your only putting up one post a week, or so. I'd suggest that, although Facebook advertising, SEO, and web design posts are certainly complementary, that your focus is a bit broad for it to be able to gain traction as a destination for readers, or to build community, or to get elicit engagement in worthwhile amounts.
Narrowing down the focus of your blog to a single, supremely niche area of expertise will certainly limit the audience it appeals to (which is why you want to be sure that you've worked out an appropriate strategic vision for the blog that coincides with your niche) but you'll get more engagement out of it and that engagement is ultimately what's going to provide the your site with what you were looking or out of you blog in the first place--some oomph for your domain and your brand.
So anyway, back to the guest blogger. Once you engage with the community of bloggers in the micro-niche you ultimately decide on you'll have a clear understanding of the value their guest posts will bring to your site and a greater sense of responsibility to write even better guest posts for them.
-
If you find high quality guest bloggers this will be helping your website for sure.
Having an external writing about something in which is considered an expert may lead his followers to read your site, you may also use the rel=author to show his g+ thumbnail under you listing so you'll achieve a good ctr boost.
However this depends on how strict are you in choosing who's writing in your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get High Quality backlinks to a new site
Hey I am new to SEO and I have a completely brand new domain can anyone suggest me a way to get high quality backlinks to improve my site ranking ??
Link Building | | tupwi0 -
Reposting Blog posts on 3rd party sites
We have a few informational blog posts that are valuable to some readers. We have posted them in our blog but were contemplating posting them on 3rd party blogging websites such as Blogger, Squidoo, etc.. Ideally we would continue to maintain these accounts with multiple blog posts, but would all be reposts of the original blog. These are not half english blog posts just hoping to gain a better Google rank. They will provide value to the readers who might not be finding their way to our website directly. Is posting these blog posts on the 3rd party websites, linking back to the original article and maybe some products that are related to the specific document going to negatively affect our rankings due to the duplication of the content?
Link Building | | wishmedia0 -
How does this site rank higher than a seemingly better one??
Ok, I'm really trying to wrap my self around all this SEO stuff. Right when I think I'm grasping it, I come across something like this. When running a keyword difficulty report for the term "essay editing", the top two results are: www.papercheck.com/essay-editing.html www.gradesaver.com/essay-editing/ The first result has a PA of 37, 2 linking page domains, DA of 48, and 197 root linking domains. The second has a PA of 65, 32 linking page domains, DA of 68, and 2,572 root linking domains. What the heck is going on here!?!? I can't understand it. I checked anchor text and that doesn't appear to be it. The only thing I can find is that the papercheck has a link from a site (marketwire) with a DA of 90 while the #2 guy's highest linking domain has a DA of 60. However, I have a really hard time wrapping my head around this considering the total linking domain stats compared to one another. Any insight is much appreciate... this is frustrating trying to grasp these situations! Thanks!
Link Building | | Kibin0 -
Are link exchanges bad for SEO these days? Also, is adding my site to free yet relevent directory sites a bad idea?
I operate a computer services company in Eugene, Oregon called "Eugene Computer Geeks". We do a lot of web design, and need incoming links to my site very badly. Lately I've been asking clients if they would link to me, but they almost always ask for a link in return. If we exchange links, does Google penalize my site? Would the incoming link be better for SEO if I'm not linking back to the other site? ALSO Is it possible that manually submitting my site to free, yet relevant web directories would hurt my rankings? It's not a big deal to me if it doesn't help my rankings, as I see a benefit to having my site listed, but wanted to make sure there wasn't a chance that it would hurt my rankings. As far as I know all the directories are free from SPAM, porn, warez, or anything like that. Thanks!
Link Building | | eugenecomputergeeks0 -
How to Outsource Guest Blog Posts?
We have operated a small ecommerce company for over 10 years in the home and garden industry. Our product niche is small and there is not a lot of "community" around it as it is just not a social product, yet the product is interesting. Our internal time is very limited and therefore we have hired external help over the years to do our SEO. As you all know, this is very challenging to do affordably and not get spammers. As part of our SEO strategy we would like to do some guest blog posts but do not have the internal time to research and build the relationships needed. We basically have no internal writing skills and have always hired writers to do our blog postings.My question is if you had to hire someone to do guest blog posts how would you go about finding the right person to use? Of course an excellent writer would be required. What would you expect to pay for this type of service? Would you do it hourly or "pay per live post". Any ideas on where to find this type of person? Thanks.
Link Building | | SLINC0 -
Open Site explorer
how often does this system update ? Its seems to stash very old results ?
Link Building | | onlinemediadirect1 -
Google penalizing sites because of press release pages?
Does anyone know of situations i can look up where Google penalized a site because of press release pages (hosted on a non owned major site like prweb or whatever), where the prweb page obtained back links from a group of sites that Google felt was part of a "farm"?
Link Building | | joemas990 -
Link building tools/sites
I am looking for a way to share my content in multiple locations to build back links without having to upload one at a time per location. For example- if i write an article and i upload it to ezine articles and then post it over on my blog- it will then post over on my twitter and facebook and linked in. However- how i can also get this article with back links into shared sites, bookmark sites, and other locations online to help build my inbound marketing for back links. I'm trying to find a way to save time while building out the links.
Link Building | | LauraThomas0