Link Diversity
-
With the current updates in the Seo world how critical is link diversity. We are revamping our site and planning to add many new pages to our site and planning to build links to relevant pages with relevant anchor texts keywords. Also we are planning to add relevant H1, H2 and H3 tags with metatag description and content with keyword rich content specific to that page. Any advise
-
Chris Menke, Francisco Meza , Jeepster thanks for your response
-
For god sakes, if the only page a website can build links to is the home page, then none of the other pages deserve to rank.
I couldn't agree more. Yet I've seen internal pages on high-authority sites rank #1 for very competitive keywords -- despite having no external inbound links and just a handful (4-5) of internal IBLs.
-
Hey Francisco, my understanding is that what you described above is called "deep linking", rather than "link diversity".
Also, Chris, the web could probably do without another keyword rich page of anything--certainly us users could. Rather, think creative, think engaging, think audience, think business objective when you put your pages together.
-
i partially agree with Chris. However, links need to be distributed to different landing pages. For god sakes, if the only page a website can build links to is the home page, then none of the other pages deserve to rank.
-
Link "diversity" describes the degree to which a site's back link profile is spread among sites on different IP addresses, as opposed to all of them coming from a single site or IP address. Link diversity is important because a site with any number of links would most naturally get them from a variety of sites on different IP addresses. If all the links come from one domain or one IP address, then there is the appearance that manipulation may be taking place.
It is believed that Google's algorithm is able to throttle the value of a site's back links if their diversity is inconsistent with the pattern of links displayed by similar sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We have 302 redirect links on our forum that point to individual posts. Should we add a rel="nofollow" to these links?
Moz is showing us that we have a HUGE amount of 302 redirects. These are coming from our community forum. Forum URL: https://www.foodbloggerpro.com/community/ Example thread URL: https://www.foodbloggerpro.com/community/viewthread/322/ Example URL that points to a specific reply: https://www.foodbloggerpro.com/community/viewreply/1582/ The above link 302 redirects to this URL: https://www.foodbloggerpro.com/community/viewthread/322/#1582 My two questions would be: Do you think we should we add rel=nofollow to the specific reply URLs? If possible, should we make those redirects 301 vs. 302? Screencast attached. nofollow_302.mp4
Technical SEO | | Bjork1 -
Sitewide Links delete or add nofollow
This question has been asked before, and I’ve read most of the answers. However, things are somewhat different, as we are a web hosting company and have many clients that link to us site wide in the footer, as well we have a website builder application where we control the footer links on our end user's websites. Most use just our “domain name” or “Powered by Domain” Should we remove them? It does provide visitors some value as they can tell where the website is hosting, has been developed or how to sign up for our website builder or web hosting services. Right now, they are all follow, and we are working on cleaning up our link profile so looking for some great advice on how to proceed. Our link profile is very large since we are a web hosting company that has been around for 10 plus years. Thanks in advanced for your recommendations.
Technical SEO | | goodhost0 -
Paid outbound links - do they have juice?
Hi, A client is asking about a website that has a business model I don't normally work with - it's a site full of very informative articles - no harm there - and they are sponsored by companies who provide the service being discussed. Not really any harm there. But attached to the link is an outbound tracking device. The business model is pay per click. Has anyone had experience with this, specifically if larger search engines have picked up on this and filtered out those types of links to not count very much if at all? Thanks!
Technical SEO | | lilactree0 -
How to find all the links to my site
hi i have been trying to find all the links that i have to my site http://www.clairehegarty.co.uk but i am not having any luck. I have used the open explorer but it is not showing all the links but when i go to my google webmaster page it shows me more pages than it does on the semoz tool. can anyone help me sort this out and find out exactly what links are going into my site many thanks
Technical SEO | | ClaireH-1848860 -
Affiliate links
Is there a best practice for linking out to affiliates URLs post panda? I know some believe it can be a factor.
Technical SEO | | PeterM220 -
Link Building Advice
Hi Everyone, I have just joined the community and am looking for some help regards Offsite SEO and Link Building. I have done some basic SEO on my website 'Marketing Quotes' Added to web directories (although I am told they do not carry much weight) I have written content and articles around them (on ezine, squidoo etc.) I have written unique content for the site I have done guest posting on blogs Not sure what to do next though for high power links. I did notice a Q&A on contacting webmasters and asking for links (after building a relationship) but wondered if there was anything (offsite wise) that I have missed out? Appreciate any advice. Regards, David
Technical SEO | | Marketingquotes0 -
Explain Competitive Link Analysis
Hi all...bit of a newbie into the SEO world! So excuse me if this question makes me sound simple 🙂 Basically we have recently had a link analysis done on our site but I'm finding it a little bit difficuilt to actually understand what it all means. What are followed and nofollowed links? What is the sort of ratio needed between the two for best results. And my next question being what are followed linking root domains and nofollowed linking root domains?
Technical SEO | | cttgroup0 -
Canonical Link for Duplicate Content
A client of ours uses some unique keyword tracking for their landing pages where they append certain metrics in a query string, and pulls that information out dynamically to learn more about their traffic (kind of like Google's UTM tracking). Non-the-less these query strings are now being indexed as separate pages in Google and Yahoo and are being flagged as duplicate content/title tags by the SEOmoz tools. For example: Base Page: www.domain.com/page.html
Technical SEO | | kchandler
Tracking: www.domain.com/page.html?keyword=keyword#source=source Now both of these are being indexed even though it is only one page. So i suggested placing an canonical link tag in the header point back to the base page to start discrediting the tracking URLs: But this means that the base pages will be pointing to themselves as well, would that be an issue? Is their a better way to solve this issue without removing the query tracking all togther? Thanks - Kyle Chandler0