Facebook Contest: Fan or Not?
-
Let's say that I manage a Page for a company, and I run a contest through a "Promoted Post".
-
Does every single Like to that "Promoted post" will be counted as new fan?
-
My objective is to increase the fans number of the page, which is your best practice to achieve that through a Facebook contest?
Many thanks.
-
-
Ok Sean, thank you anyway for your tips!
-
haha damn. Was hoping it was not something I am in. I already consult for one of the largest ecom online printing businesses.
I will say this. Social is not for every industry. Attributable revenue is not always there, look at assisted conversions and determine what your real goals for social are. As fan count isn't a metric to worry about. Look for either last touch, assisted revenue via Google analytics or some engagement metric. Too many people get caught up in social and how cool it is. At the end of the day, its money that matters.
-
Great Sean, thank you.
The industry is "online printing", if you have some ideas
-
No you can have someone like a post but not be fan.
Here is an example of an in newsfeed ad to like a page from my own newsfeed
http://awesomescreenshot.com/06b1573w29
If you want to give me more details of the business, I could give you ideas. Don't have to tell me their name. Just what they do so I know the industry.
-
Thank you Sean, very specific about the 2).
What is your answer to the question 1)?
1) Does every single Like to that "Promoted post" will be counted as new fan?
-
We do facebook ppc for a few clients and depending on the industry, it works really well. Am able to secure a good fan (in the industry) for maybe $0.25-0.50. Also try and capture their email as well by landing them on a tab which post like they can enter for a contest.
Key is to build out your campaigns very targeted instead of lumping stuff together. Its just like newbies with PPC versus people who are good at it. Granular is good.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to embed on a web page a box "tell your friends on facebook what you just purchased"?
I saw this on amazon's ordering page. Is it possible to put this on any given web page? I would love to see this on my ordering page.
Social Media | | Juergen-1194810 -
Facebook Like Button vs Like Box
We want to add the Facebook Like and Google Plus One functionality to our website but had a question. Is it better for SEO and usability to use a global Facebook Like Button for people to Like the home page of our website or a Facebook Like Box to Like our Facebook page from our website? I know that we can specify the URL in the Like Button but I wanted to get some feedback. Thanks!
Social Media | | Prager0 -
Adult dating site. How can I get people to share content on facebook or google plus..
I am working on http://www.top-10-dating-reviews.com an adult dating review website. I want to build a presence on social networks so have set up twitter, google plus, and a facebook page. As I understand it retweets, like, shares etc... Play a significant part in seo. Therefore I want to get as many shares etc as possible. My initial idea was to create a fan page on facebook and pay to promote it on facebook gaining likes on the fan page. Will likes on the fan page impact the main site? I would imagine not? However I can see how someone visiting the main site and liking a post would have a positive effect on rankings. The problem I've come into is facebook won't run the ads as the page is adult so they won't accept paid ads. If I add a post to the facebook page how can I get it in front of people to share or like it? Equally how can I get google plus shares? I'm new to social and am unsure of how I should proceed? Especially as facebook considers the page adult. Finally how important is social. I've read it can get short term wins and optimised posts can appear at the top of search results but don't stay there long. Link building is still the long term strategy?
Social Media | | SamCUK0 -
Facebook Spam - Suggestions?
We put a blog post up on our Facebook page earlier today. Within an hour, there were 560 likes and over 4,000 comments. While that sounds great, that is nowhere in the universe of normal. Almost all of that was spam (there were no services that we engaged in to bring likes/comments). So, has anyone else here been hit by rapid-fire Facebook spam? Any thoughts on what to do - leave it alone, delete the post, filters, etc.? Would love the advice of the Moz community. Thanks guys!
Social Media | | DeliaAssociates0 -
Does Twitter and Facebook feeds help SEO
For a new site, I want to feed in Twitter updates and Facebook posts onto the page. I regularly update these feeds. I'm using PHP to directly integrate with the two sites API and grab the data. Is this a good idea? Will it help SEO as its fresh content? Is it a good or bad idea to have a social media feed page on the site that grabs content from these sites?
Social Media | | gazza101uk0 -
Any issues with buying Twitter followers, FB fans, or Youtube subscribers?
I've seen many websites on flippa selling twitter followers, FB fans, or Youtube subscribers. Any caveats about doing so? Thanks.
Social Media | | webtarget0 -
SEO with facebook and twitter
Hi all, It's become more apparent to us all going forward after the panda update that social signals are becoming more and more important in regards to SERPS. Our website is www.capitalalist.com and is gaining a decent amount of traffic from Twitter. www.capitalalist.com/twitter and we have managed to work out what works for us on twitter and what doesnt allowing us to interact with our followers more and more. The problem is facebook. Direct marketing doesn't work here. Our page is www.facebook.com/capitalalist but we are struggling to get any traffic or interaction with our friends. Any advice on how to market properly for facebook for seo purposes? Thanks in advance.
Social Media | | AdenBrands0 -
How would you determine the value of a Facebook fan? Not just a Facebook referral, but an actual fan of your business or website. Is there a set of best metrics or a particular model that you suggest?
This question is about best practices for determining the value of your Facebook fan base.
Social Media | | AnotherDave0