Facebook Contest: Fan or Not?
-
Let's say that I manage a Page for a company, and I run a contest through a "Promoted Post".
-
Does every single Like to that "Promoted post" will be counted as new fan?
-
My objective is to increase the fans number of the page, which is your best practice to achieve that through a Facebook contest?
Many thanks.
-
-
Ok Sean, thank you anyway for your tips!
-
haha damn. Was hoping it was not something I am in. I already consult for one of the largest ecom online printing businesses.
I will say this. Social is not for every industry. Attributable revenue is not always there, look at assisted conversions and determine what your real goals for social are. As fan count isn't a metric to worry about. Look for either last touch, assisted revenue via Google analytics or some engagement metric. Too many people get caught up in social and how cool it is. At the end of the day, its money that matters.
-
Great Sean, thank you.
The industry is "online printing", if you have some ideas
-
No you can have someone like a post but not be fan.
Here is an example of an in newsfeed ad to like a page from my own newsfeed
http://awesomescreenshot.com/06b1573w29
If you want to give me more details of the business, I could give you ideas. Don't have to tell me their name. Just what they do so I know the industry.
-
Thank you Sean, very specific about the 2).
What is your answer to the question 1)?
1) Does every single Like to that "Promoted post" will be counted as new fan?
-
We do facebook ppc for a few clients and depending on the industry, it works really well. Am able to secure a good fan (in the industry) for maybe $0.25-0.50. Also try and capture their email as well by landing them on a tab which post like they can enter for a contest.
Key is to build out your campaigns very targeted instead of lumping stuff together. Its just like newbies with PPC versus people who are good at it. Granular is good.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Name Change and Effect on SEO
Hey Mozzers! Trying this one again as my timing was probably pretty bad with Easter. Working with a company who has about 20K followers on Facebook and about 500 backlinks to their current facebook page. They want to change the name of the page to better reflect the business. I need to advise on this but I'm not sure of and how it will effect them. Any one had any experience in this area?
Social Media | | wearehappymedia0 -
Facebook targeting on Organic
Hi I am fully aware of how to do facebook paid advertising but I follow a page called: https://www.facebook.com/GiveMeSport/ They know that I am a Liverpool fan (might a filled out a survey once or some other way, but they know I support the greatest football team on the planet) however they only ever show me Liverpool articles in my feed and they are organic. They post a lot more but i never see any of it. Does anyone know how they are able to do this as I would love to segment people on my site and target them accordingly. Thanks in Advance Andy
Social Media | | Andy-Halliday1 -
Trying to find a WP application (that does not require a FB application) that synchronizes website blog posts with a company facebook page
I'm not a developer and it's been about 5 years since I helped a client synchronize their wordpress blog posts with their FB page. I remember it being much simpler to do this in the past. However recently I'm noticing that all of the WP auto post applications require a Facebook application to get the synchronization to function properly.
Social Media | | RosemaryB
Is there any WP plugin available that does not require this? Something that just requires FB keys?0 -
Content Marketing - what to post on their facebook page
Hello, I'm doing content marketing for an article that is helpful in our industry. When I'm building a relationship with a website, on Facebook I first like their page. Then, I'm liking and sharing a couple of recent posts that stand out and are related to our site. Should I read their recent blog posts and comment on their facebook page thanking them that what I read was helpful while posting a link to their blog post? Or should I post something else on their facebook page? Or should I not post on someone else's facebook page? Thanks.
Social Media | | BobGW0 -
Number of Facebook likes and shares for a webpage went significantly down.
I noticed that a bunch of "likes" and "shares" had gone down for a webpage I do marketing for, and I wanted to see if anyone had also experienced this. About two years ago, I realized that when I would send a FB message with a link to a webpage I was promoting, the number of shares and likes for the page would go up by one. So, thinking that I had stumbled onto something incredible, I proceeded to message over 500 people on facebook with a link to the webpage. Soon enough, I had increased the likes and shares displayed on the webpage to 635 (as shown in the Digg Digg plugin). Today, I went back to the same page and realized the number of shares and likes had gone down to 160. Has anyone experienced a drop in the number of shares and likes, and has anyone increased their likes and shares by sending a message with a link to a webpage being marketed? (You can test this out by messaging someone in facebook with a single link to webpage that displays the number of facebook "likes" and "shares" -Once you send the message the number should go up by one) Thanks
Social Media | | 1activator0 -
What Facebook Content to Post
Hi, Our website is nlpca(dot)com facebook page: http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142 They recently added facebook. I told them for posting on the wall to do the following: Identify your target audience, possible people to like us Identify what they really really are searching for on Facebook and the web, and give it to them. How could we improve on this strategy. At first my boss wanted to post article sinippits and links to the articles, but I told him to create facebook content with the above (1) and (2) strategy Your thoughts?
Social Media | | BobGW0 -
Facebook "Voting" App
I'm wondering if anyone has any recommendations for a "voting" app on Facebook. We have some user-generated recipes that we want to post and allow our fans to vote for their favorite. Similar to this: http://www.facebook.com/New7WondersofNature#!/New7WondersofNature?sk=app_114026852036251 I've contacted Woobox but they only allow users to choose between 2 options and we would need 5. Any thoughts?Thanks!
Social Media | | EssEEmily0 -
Google does not index individual facebook posts often?
It looks like google (regular organic) does not index individual posts from facebook pages often, more likely the wall of the page itself or separate pages. Can someone confirm this?
Social Media | | qlkasdjfw0