What is the best way to incorporate region-based keywords?
-
Greetings Mozzers,
I am wanting to get the most "bang for my buck" in regards to region based keyword pages. If I am going after the keyword "Plumber" and the region "San Antonio", would it be best to:
1- Create a San Antonio Plumber page where we can target all critical factors for the region based keyword "San Antonio Plumber"
2- Link every instance of the term "San Antonio" and "San Antonio Plumber" throughout the site to the newly created "San Antonio Plumber" page.Thank you for any advice/clarification on this matter.
-
Great explanation. Thank you for further clarification!
-
Yes. You would probably want your homepage to talk about generic plumbing services. Then, depending on the number of locations you have, I would probably link to them on the homepage. Perhaps include a section
Providing pluming services in the following areas:
San Antonio
Dallas
etc.When a user clicks on one of these links from your homepage, they are brought to a landing page for the city - which would incorporate the city and plumbing in the title, description, content, etc. And then IF you have a physical address for each of these locations, you will want to use GetListed.org and link to each of those locations. Company Name - San Antonio, then link to your companyname.com/san-antonio-plumbers
And like you said, you don't want to be spammy with things. So that is why I would just list the city name and not city+plumbing.
If you wanted to take things a step further, you could do generic national homepage, then a landing page by region or state, then a page for each city you serve. The thing to keep in mind is, that if you are going to take this approach, you really should have physical office locations in each of these areas AND you will need to make sure that you create unique content for each of these landing pages, which can be difficult if the services are the exact same... so you may need to spin things slightly different for each location.
Hope this answers your question.
Mike
-
Hey Mike,
'Thank you for responding to our question. For further clarification, if we talked about plumbing on our home page and repeatedly spoke about "plumbing" and we offer these services in "San Antonio, Dallas, Austin, and Houston" Each region would be linked to their respective pages which would be targeted "Region Plumber" or "Plumber in Region". This way the home page is aimed at nationally ranking and sub pages ranked for region based keywords.
Reason I ask about only linking the regions site wide is becasue typically the full region keywords wouldn't show up naturally within content that would be on lets say the home page because then it would be spammy. For example: "We offer, san antonio plumbing, houston plumbing, and austin plumbing."
Right? Or would it be more beneficial to be spammy as the link's anchor text would be the region based keyword pointing to the region based keyword page?
Thanks again for all the clarification. We just want to make sure that our content and internal linking strategies are the right way to get the most bang for you buck on getting the sub region based keyword pages ranked.
-
You have the right idea.
You want to create a landing page that will be targeting San Antonio Plumber or Plumber in San Antonio. This includes title tag, meta description, and content, as well as having internal links using keywords pointing to this new page.
I would also suggest you use GetListed.org to add, where applicable, your business to the specified business directories. This will also help greatly by specifying your physical address in San Antonio (assuming you have one).
Hope this helps.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword research
Hi, When you do keyword research and my terms is SEO for example. Do I need in the content to have the word "SEO" by itself and then a related keyword like "SEO tools" as 2 separate keywords or can I have "SEO tools" only and will this be counted as 2 separate keyword. The 1 st one will be "SEO" and the other one will be "SEO tools." Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Multiple keyword optimisation
What is the best way to optimise for multiple keywords for the same product? The situation basically is I have several products which I need to optimise currently only one page, the search terms that relate to the product are in some cases very different.
Intermediate & Advanced SEO | | seoman100 -
Best way to target multiple geographic locations
Hello Mozzers! If you are a service provider wanting to target geographic locations outside of the region where you're physically located, what's the best approach? For example, I have a service provider whose main market is not where they're located - they're based in Devon UK, yet main markets are London, Birmingham, Newcastle, Edinburgh. They have clients in all these cities, so I could definitely provide content relevant to each city - perhaps a page for each city detailing work and services (and possibly listing clients). However, does the lack of a physical presence (and local phone number) in these cities make such city pages virtually impossible to rank these days? Does Google require a physical presence/phone number? Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Page titles, Keyword rich or single keyword?
Hi Everybody, My previous SEO company had set the page titles like : keyword | keyword | keyword | keyword | keyword | keyword | keyword | My new one is changing every thing and replacing them with sentences including one or two keywords in each one. Could you please let me know which one is better approach? Thanks
Intermediate & Advanced SEO | | AlirezaHamidian0 -
What is Best Way to Scale RCS Content?
SEO has really moved away from the nitty gritty analysis of backlinking factors, link wheels, and the like and has shifted to a more holistic marketing approach. That approach is best described around MOZ as “Real Company S#it”. RCS is a great way to think about what we really do because it is so much more than just SEO or just Social Media. However, our clients and business owners do want to see results and want it quantified in some way. The way most of our clients understand SEO is by ranking high on specific terms or online avenues they have a better possibility of generating traffic/sales/revenue. They understand this more from the light of traditional marketing, where you pay for a TV ad and then measure to see how much revenue that ad generated. In the light of RCS and the need to target a large number of keywords for a given client, how do most PROs handle this situation; where you have a large number of keywords to target but with RCS? Many I’ve asked tend to use the traditional approach of creating a single content piece that is geared towards a given target keyword. However, that approach can get daunting if you have say 25 keywords that a small business wants to target. In this case is not really a case of scaling down the client expectations? What if the client wants all of the keywords and has the budget? Do you just ramp your RCS content creation efforts? It seems that you can do overkill and quickly run out of RCS content to produce.
Intermediate & Advanced SEO | | AaronHenry0 -
Keyword Research: How best to target keywords without using a region as part of the search query.
When doing keyword research and trying to rank for a keyword. I am wondering if we need to localize the query by adding a city to it. For example Phoenix Web Design vs. just targeting web design since Google is localizing search results now. Then when creating content and optimizing the site do we just put the keyword in the title and page content or do we also add the region/city to the keyword phrase? Any insight would be appreciated.
Intermediate & Advanced SEO | | hireawizseo0 -
Ranking For Misspelling of Primary Keyword
I have been baffled for the past few months for ranking for the misspelling of our primary keyword BELIZE in the Google U.S. Serps. We are nowhere to be found, but are ranking for the misspelling BELIZ (without the final "e"). We have been online since 1995 on page one everywhere. 11 months ago we did a site redesign changing over to WP as a CMS. We changed all pages from widget-example.html to widget-example and properly 301ed all pages after deleting the old pages. Then we accidentally de-indexed the site for a month due to a robots.txt error. This has been corrected 4 months now. We shared this on the Google Webmaster forums and some kind folks helped with advice - nothing major in our opinion but we implemented most of the tips given. We are doing fine everywhere with all search engines and Google itself in other areas Google.ca Google.bz Google.mx for example. But in our primary market is the U.S. where the majority of our readers are - tourists and retirees looking for our information - we do not exist. The joke is that searching for BELIZ in the U.S. Google Serps has us on Page One. It is a joke that is NOT funny - or maybe some human evaluator made a mistake or is playing a sick joke? We have done a reconsideration request in case there was a manual penalty and we received the no manual penalty form letter. I notice increasingly in Google Live Analytics people typing in our full domain name - I guess out of frustration not getting the site when inputting the primary keyword. I find that I can write a new article and in a couple of weeks it ranks in the top couple pages. Many other pages are found via long-tail only. I find it intriguing that yesterday I wrote a very small article, a press release actually, and today searching for the misspelling BELIZ in the U.S. Google Serp the root domain is ranked #2 and the snippet and image displayed is from this little article which is nothing really great. I am new here. Thanks to anyone who can help. The site: Belize http://www.belize.com
Intermediate & Advanced SEO | | Belize0 -
New Keywords stealing juice?
I already rank on the first page for all 13 of my main keyword terms. Is it possible for me to start ranking for additional key words on those page by adding additional content on the pages? How much impact will this have and will the new keywords still juice from my already good keywords? Also if I am already ranking well for those key words...with really horrible URL's. Would it be possible to add my new key words into the URL's? Since the current URL's seem to have nothing to do with my current rankings maybe I can keep my current rankings but then also get a huge boost for my new keyword rankings? Thank you, Boodreaux the novice. PS. I have already heard the great advice of keeping my old site map up for a while after I change the URL's in order to let google catch up and re-index the site.
Intermediate & Advanced SEO | | Boodreaux0