Location targeting with no physical location
-
If you have no physical premises (i.e. operate online) but you only serve clients in a specific area, what is best practice for targeting a local area?
I know G. Places can be used if you have a premises, and that .co.uk / hosting server location make a difference, but beyond that... ?
Thanks!
-
Branagan's suggestion is a good one. You might also want to consider blogging in a manner that highlights geographic terms associated with your target audience.
-
Muchos gracias
-
Apart from server location, your link profile carries a lot of weight. For example, if you are targeting users in Germany, you'd want to get links from German IP's and .de domains.
Besides that, the other important thing would be to establish your geographic target within GWT (domain geolocation). You can read more here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=62399
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Stop Google indexing entire website based on search location
OK - bear with me... We have a .co.uk website. However, we only want it indexing in the US Google and NOT the UK Google. Is there a way of configuring this in Search Console /Webmaster tools?
Technical SEO | | AbsoluteDesign0 -
Does Title Tag location in a page's source code matter?
Currently our meta description is on line 8 for our page - http://www.paintball-online.com/Paintball-Guns-And-Markers-0Y.aspx The title tag, however sits below a bunch of code on line 237 Does the location of the title tag, meta tags, and any structured data have any influence with respect to SEO and search engines? Put another way, could we benefit from moving the title tag up to the top? I "surfed 'n surfed" and could not find any articles about this. I would really appreciate any help on this as our site got decimated organically last May and we are looking for any help with SEO. NIck
Technical SEO | | Istoresinc0 -
Geographic location of hosting affect SEO
Can anyone confirm if its the geographic location of the web hosting or the domain hosting that can affect seo ? I have a client who has their domain hosting and Website hosting in Australia however their they have a .co.nz and their target market is in New Zealand. thank you
Technical SEO | | summer3000 -
Should I nofollow Geo-located links on a site?
I run various sites that use Geo-location to place related links in navigation menus on a page. For example, if you land on the home page, we will see that you are in Florida and then in one of the content boxes on the page, show job listings that this site has in Florida. We also give the option to search for other jobs or use other navigation options. The idea is to try to help the user along the best we can, but ..... What opinions do persons have here on if these links should be nofollowed as GoogleBot will always see links to places in California etc. - wherever Googlebot is crawling from? Would this then be confusing as we are a site that focused on the entire US and not just California etc Thanks!
Technical SEO | | CleverPhD0 -
What is the best practice to seperate different locations and languages in an URL? At the moment the URL is www.abc.com/ch/de. Is there a better way to structure the URL from an SEO perspective?
I am looking for a solution for using a new URL structure without using www.abc.com**/ch/de** in the URL to deliver the right languages in specific countries where more than one language are spoken commonly. I am looking forward to your ideas!
Technical SEO | | eviom0 -
Google Penguin - Target Landing Page
Hello, One of our sites have been hit by the first penguin update back in April and ever since then we have been removing links and submitting reconsideration requests... It only seems to have affected our home page as some of our internal landing pages are still ranking OK in the SERPS #1 / #2. I'm just wondering if we created a landing page for this keyword and drove high quality / relevant links to this landing page could we get it to rank higher than our homepage even though our Homepage is on the 5th page.Hope the above make sense. Has anybody had any joy with this?
Technical SEO | | ScottBaxterWW0 -
Want to Target Mobile site for Google Mobile Version and Desktop Site for Google Desktop Version
I have ecommerce site with both mobile version and desktop version. Mobile version starts with m.example.com and full version starts with www.example.com I am using same content through out both site and using 301 redirection by detecting user agent vice-versa. My both sites are accessible to crawl by any google spider. I have submitted both sites's sitemap to GWT and mobile site having mobile sitemap xml, so google can easily recognize my mobile site. Is it going to help to rank my both sites as per my expectation? I need to rank for mobile site in Google mobile and ranking for desktop site in Google desktop version. Some of pages of my mobile site are started to appearing in Google desktop version. So how I can stop them to appear in Google desktop? Your comments are highly welcome.
Technical SEO | | Hexpress0 -
Global SEO Targeting
Hi, I have a website currently on the domain example.co.uk (.com is not available) I'm looking to enter other markets such as Brazil, Russia - obviously content will need to change to suit the desired market / language. I'm looking for some information on the best practice to enter foreign markets. I was thinking maybe to create individual sites for each location eg: example.br example.ru This way I could localise each site in terms of business directories, content, language etc. Or have my example.co.uk with various languages on it Experience, suggestions are welcomed - thanks.
Technical SEO | | Socialdude0