Where a Blog should be located?
-
Hello Guys,
My question is, in a Company where do a Blog should be located? In a subdomain? a subfolder? a in a independent domain?
Tks in advance!
Regards,
-
I would like to follow-up with a question on this. If we already have a blog, that is currently a completely separate URL - should we transition the blog back to the main site?
The blog is currently only about 10-15% of the traffic of the main site, we do update it frequently. I am thinking we might be better off moving it.
Anyone been through this? A few years back, a separate URL worked well, but I realize this does not help use much these days with google...if we were starting from scratch there would be no way we would be doing this.
Thanks community!
-
Having it on a subfolder totally makes more sense. I dont understand why I didn't see that before!
What if you have an "established" blog put on a subdomain (at least 20 posts in total), is there anything in particular I should know when transferring my blog to be on a subfolder on my main site instead?
Without messing it up with links etc.
Would really appreciate an response here instead of creating a new Q!
-
Hi Pedro
My vote goes for the subfolder too. Regular, quality content on a blog will get crawled and indexed very quickly, and if you are savvy with your internal linking, this will really boost the main site too.
Hope this helps
-
I would agree with all the cool people are saying here. Put it in a sub folder. Additionally, your question might be whether your blog page should be your home page. I personally prefer a 'static' homepage while putting the blog somewhere else. I have wrestled with this with various sites and I always come back to it. I don't think it matters to Google (although showing fresh content does help of course), but putting the blog in a directory (www.example.com/blog) is a good idea. Then, you can change the static pages all you want (the homepage, etc.) Moreover, you can give your blog URL a keyword string that you want to rank for. For example: www.example.com/daily-news (or something). It will give you a small point in ranking since you have the keyword in the actual URL. These are just things I've done in the past. Good luck!
-
As subdomains tend to divide site authority between the subdomain and the root... it is a best practice to incorporate your blog at domain.com/blog/
-
Hi Pedro,
Shane is correct. A subdomain is treated as a different website than your main website, same with an independent domain obviously.
Your going to want all of your good content on your domain in a subfolder. A couple reasons being:
- Provides new content for your main site, not just your blog
- Any incoming links it generates will be passed to your main site/domain rather than just your blog subdomain
- Provided you set it up under one CMS it also makes it easier to manage in the same root location
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Panda Cleanup - Removing Old Blog Posts, Let Them 404 or 301 to Main Blog Page?
tl;dr... Removing old blog posts that may be affected by Panda, should we let them 404 or 301 to the Blog? We have been managing a corporate blog since 2011. The content is OK but we've recently hired a new blogger who is doing an outstanding job, creating content that is very useful to site visitors and is just on a higher level than what we've had previously. The old posts mostly have no comments and don't get much user engagement. I know Google recommends creating great new content rather than removing old content due to Panda concerns but I'm confident we're doing the former and I still want to purge the old stuff that's not doing anyone any good. So let's just pretend we're being dinged by Panda for having a large amount of content that doesn't get much user engagement (not sure if that's actually the case, rankings remain good though we have been passed on a couple key rankings recently). I've gone through Analytics and noted any blog posts that have generated at least 1 lead or had at least 20 unique visits all time. I think that's a pretty low barrier and everything else really can be safely removed. So for the remaining posts (I'm guessing there are hundreds of them but haven't compiled the specific list yet), should we just let them 404 or do we 301 redirect them to the main blog page? The underlying question is, if our primary purpose is cleaning things up for Panda specifically, does placing a 301 make sense or would Google see those "low quality" pages being redirected to a new place and pass on some of that "low quality" signal to the new page? Is it better for that content just to go away completely (404)?
Technical SEO | | eBoost-Consulting0 -
Wanted to shift a blog from sub domain to sub directory but...
Ok, I have a client who has their blog up and running on blog.website.com and they are planning to shift the blog to sub-directory www.websire.com/blog. The only problem is that the blog and website are hosted on two different servers so is there any way we can shift the blog to sub directory without shifting the blog to the similar server?
Technical SEO | | MoosaHemani0 -
Moving Blog and 301 Redirect Advice
Hello Moz Community, We recently moved our blog from its own domain to a directory on our website. We do not plan on moving over all the old blog posts because a majority most of them are based on events or time-sensitive information that has passed. We need advice on what to do with all of the old blog URL's? Should we just 301 all of them to the new blog directory on our website (www.domain.com/blog)? Should we take the time to move over all the old blog content and put the appropriate 301's in place? Any and all advice would be greatly appreciated. Thank you in advance.
Technical SEO | | All-Star-Vacation-Homes
Best,
Rich0 -
Google ranks my sitemap.xml instead of blog post
Hello, For some reason Google shows sitemap results when i search for my blog url website.com/blog/postwhy is Google ranking my sitemap but not a post, especially when i search for full URL? Thanks
Technical SEO | | KentR0 -
Adding an SEO Friendly Blog Module
Hi, Our website is developed in .NET. We need to add a new "out the box" blog module. Is there such a thing as a blog module that is good for SEO. For example updatable Page Titles and Title Tags etc. If so can anyone recommend one Thanks Andrew
Technical SEO | | Studio330 -
Combining 2 blogs into one. What is quicker, easier and better - rel canonical or an htaccess/ 301?
The objective I have is to archive an entire blog (which I no longer have time to keep up) with multiple posts over 4years , into another blog as a a folder. My question: would it be quicker and easier to do a rel canonical, or separately list all pages in htaccess and do a 301 redirect.
Technical SEO | | charlesgrimm0 -
Blog on a subdomain vs subfolder?
Hi, Does anyone have data to show that a subfolder is better than a subdomain for a blog? From what I've read, it sounds like both are a viable option but you choose subdomain if you want to build your blog as a distinct entity. Do you get ranked more quickly with a subfolder? Do you see X% more lift? Has anyone tested or seen tests around this subject? Any input is appreciated! Thanks in advance.
Technical SEO | | sportstvjobs0 -
404 erros on wordpress blog
Both SEOMOZ and Google webmaster tools report lots of 404 errors throughout my wordpress blog. I have the url structure set to category/title Most of the 404 errors seem to be that the crawler is looking for a /home.html page. Each time I add a new post I get more 404 errors. I could, of course, add 301 redirects but I presume there is an easy way to do this within the WP setup. Any ideas? Thanks
Technical SEO | | bjalc20110