Dofollow vs nofollow for place listings?
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Our travel website has thousands of places, each with an individual page, that users can interact with via our site. The info includes a link back to the place's main web presence if available (homepage, Facebook page, hosted listing elsewhere, etc.).
We have no problem passing along PageRank to these sites and setting the link as dofollow. However, due to the sheer number (50k+) of these place pages that have the same anchor text of "Visit Website" in the same location on every page, I fear Google will see us as spammy and ding us.
That said, would it be better to set these external links as dofollow or nofollow (or leave them as part of the Javascript as they are now)?
Thank you in advance!
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Thank you both! You've confirmed what I believed. Just wanted to be on the safe side.
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As long as you are not linking to spammy sites, I don't see why Google would penalize your site for linking out. You should only nofollow the links if they are low quality sites (in which case, why are you linking to them?) or they are competitors and you don't want to pass them any link value.
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I don’t think there will be a problem in leaving them as it is at the moment... the reason is because they are pointing back to the entities that are quite famous like facebook page, home page and more...
Make it no follow will indicate Google that the other websites are not quality and this is why you do not want Google to pass link juice...
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