SEO for a Deal Blog
-
Hi,
I have a deal blog that is several months old. My established and successful "competitors" have a high Domain Authority (43, 46, 63) but most of their blog posts are very short. Our readers want to know about the coupon, deal, discount, code etc - they don't want 250 + words for each post.
However I am concerned that lots of short posts will label my blog as low quality and that Google Panda will get me.
My competitors easily get on page 1 of google. Yes they also write articles but majority of their posts are short.
I deindexed quite a few short blog posts but my audience googles for coupons and deals like crazy. I try to give as much info as I can without being wordy and annoying but sometimes that still gets me only 100 words. I also write a lot of articles relevant to my niche (mom/baby/maternity) that are high quality and several hundred words.
Just looking for input on deal blog SEO.
Thanks!
-
I have wondered what to do about expired deals. Thanks for all your help.
-
You may find useful this tool I use "fruition" it looks at whether you are likely to be hit or have been hit by an update - http://fruition.net/
Its useful because you don't want to be hit by future updates nor previous ones being refreshed.
In terms of de-indexing, unless you've thousands, it's probably a waste of time and effort. If they don't rank thats fine and unless you intend to delete them at some point it's not worth it really. you could look at maybe a system where say 3 months after the deal ends it redirects to a page for that shop which has the latest offers on - this way you deal with another issue of drop off because people see something has expired... if that makes sense?
-
Thank you!
Ok that is something I have tried to do. If I mention a certain deal on Amazon - underneath I try and give good info on Amazon Mom membership, or review the product if I have it. So I try to extend it for the newbies to give them info (and make google happy) even though I know a lot won't read it.
Should I deindex some of my coupon/sale posts - the ones I am sure won't be picked up by google anyway due to VERY HIGH competition? Or ones that I don't have time to bulk out?
Is there a tool out there that can analyze my site as a whole and say if it is low quality?
-
it's a tough one. There isn't a one-size solution (as with any SEO).
My advice would be to bulk out your site as awhole, for example lots of deal / voucher sites have whole pages for particular brands and talk about the brand to bulk out that content rather than just say here is a voucher.
If you site is literally just a blog you could take the same idea and put maybe 100 words describing the company the deal is for, twist it each time and sometimes not use it at all - but it will bulk out your content without getting in the way.
The other thing could be to list the "necessary" stuff like name, code, expiry and link etc and then just use the space below that won't be read by users but will be by search engines to talk about something related to that deal - bulk out the content even though users won't read it and show google what quality is.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify Blog vs Wordpress
We are moving our Ecommerce site to Shopify. Currently we run our blog on Wordpress and I'm wondering if anyone has an opinion on using the Shopify blog vs Wordpress?
Content Development | | Glaze0 -
Can I post my MailChimp articles on my blog without getting hit for duplicate content?
I would like to post my newsletters on my blog, but am afraid of duplicate content since you can click a link on the MailChimp email blast to view the Newsletter online. Is this considered dup content?
Content Development | | RoxBrock0 -
Staggered Blog Posting
Hi, My client has recently launched a new site - while the site was under development (A period of around 6 months) they build up a large amount of posts for their new blog. I have advised them against uploading all the posts in one go (ie from 0 to 100 in one day), as I'm sure this would be viewed with suspension by the search engines. My question is (and I'm not looking for a magic number here), what would be the best way to publish these blog posts, and what possible penalties could be triggered if we do it incorrectly. I do believe the content is unique and unpublished elsewhere. My suggestion to my client was to create a content calendar and set dates on which the various posts should be published. Further I suggested it is stagged or random, i.e. not every 2nd day - but vary it - so for example, 2 a day then a break for a day or two then one post, then the next day another 2 etc. Any thoughts from the Moz Community? Thanks, Jason
Content Development | | Clickmetrics0 -
Google Blogger Vs. Sub Domain Blog - Authority building.
We are looking into offering blogs for our customers on their current sites that we have built & host for them. My developers have given me 2 options. 1. Sub domain with a hosted blog. 2. A Google Blogger blog with our customers sub-domain pointed to it. In my opinion I feel that a blog hosted on the sub domain is a better option as it is more authority then a Google Blogger blog. What does everyone think? Having a blog hosted on the subdomain would help with authority building vs. a Google Blogger site? Thanks for any help!
Content Development | | DCochrane0 -
Can you have too many words on a page for SEO?
One line of thinking is that you can not have too many words on a page because the more words you have the higher the chances that a long tail phrase will attract traffic. But can you go overboard with this? Is there a limit to the number of words on a page in terms of SEO?
Content Development | | ProjectLabs0 -
Evergreen content: Dedicated section or blog posts?
As part of our content strategy we are creating an ongoing series of articles to help both our potential buyers and our users learn about our product and improve their knowledge of industry best practices in general. Internally, we've had some debate as to where we should host this content within our site. We've identified two approaches: Series of blog posts Dedicated knowledge section of the website If we go with the first approach, we would created a dedicated section that indexed all the blog posts. If we went with the second, we'd create blog posts for each of the articles announcing their addition. Is there any difference, SEO wise with the two approaches? What would you recommend? Thanks, Darren.
Content Development | | dgibbons0 -
Recos for SEO friendly blog for asp.net environment?
Can anyone recommend a blog platform for asp.net server environment that has SEO friendly components/plugins available? Client is migrating a Wordpress blog at wants recommendations as the internal requirement for the project is that the blog is hosted on asp.net. Thanks in advance for the help!
Content Development | | MRM-McCANN0 -
Does anyone have some examples of Ecommerce websites that have great product reviews that are SEO friendly?
I am trying setup product reviews on an Ecommerce site and was wondering if there were some good websites to create a model around that is SEO friendly. Right now my reviews are in a separate directory off the review (http://www.example.com/review/product/etc) and I would like my reviews to be attributed to the product page to add in free, fresh, unique content that contains valuable information for both the user and SEO (new keyword derivatives). Also any suggestions on getting users to leave reviews? Whether it is a monetary incentive/coupon or a free method (of course this is preferred :)) Thanks in advance!
Content Development | | ResponseMine0