New Website. Changing TLD or not?
-
Hi,
At my company we are making a new website because the days of the old one are numbered. We already decided that the folder structure will be changed so we have more "clean" url's.
Now we also would like to change from .net/nl to .nl . Since we already are redirecting all url's (>10.000), we think this is the moment to switch the TLD.
What do you guys think? Is their anyone who has some kind of experience/tip they would like to share?
-
Hi Ivo,
I've heard second hand (from respected SEOs) that when they switched TLD's it took much longer to recover full rankings traffic - but this was only one case and I'm suspicious to trust it.
Generally, if you follow proper procedure for domain migration, including submitting sitemaps for both your old and new urls and also building new links shortly after the switch, you should see minimal loss in traffic.
SEOgadget has a nice case study they did a short time ago, although I believe they maintained the same TLD.
Changing both the folder structure and the TLD at the same time does complicate things and adds a degree of uncertainty, but it's better to have one 301 redirect instead of making a chain, so perhaps it's best to make the entire change at once.
-
Using clean urls will make your website rank higher in SERPs.
Using 301 redirects for all old urls to respective new urls is a good idea.
I had the some loss of traffic when switched to a cTLD than gTLD. If using cTLD of .nl your website will rank better in google.co.nl but rank lower in Google.com.
Based on the location of the visitors you need, you can switch the TLD.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO on dynamic website
Hi. I am hoping you can advise. I have a client in one of my training groups and their site is a golf booking engine where all pages are dynamically created based on parameters used in their website search. They want to know what is the best thing to do for SEO. They have some landing pages that Google can see but there is only a small bit of text at the top and the rest of the page is dynamically created. I have advised that they should create landing pages for each of their locations and clubs and use canonicals to handle what Google indexes.Is this the right advice or should they noindex? Thanks S
Intermediate & Advanced SEO | | bedynamic0 -
Moving site to new domain without access to redirect from old to new. How can I do this with as little loss to SERP results as possible?
I've been hired to build a new site for a customer. They were duped by some shady characters at goglupe.com (If you can reach them, tell them they are rats--phone is disconnected, address is a comedy club on Mission in SF). Glupe owns the domain name and would not transfer or give FTP access prior to dropping off the face of the earth. The customer doesn't want to chase after them with lawyers, so we are moving on. New domain, new site with much of the same content as previous site. All that I have access to is the old wordpress site. I plan to build the new site, then remove all pages/posts from the old site. Is there anything I can do to salvage the current page 1 ranking? Obviously, the new domain will take some time to get back there. Just hoping to avoid any pitfalls or penalties if I can. If I had complete access, I would follow all the standard guidelines. But I don't. Any thoughts? Thanks! Chris
Intermediate & Advanced SEO | | c_estep_tcbguy0 -
How to rank my website in Google UK?
Hi guys, I own a London based rubbish removal company, but don't have enough jobs. I know for sure that some of my competitors get most of their jobs trough Google searches. I also have a website, but don't receive calls from it at all. Can you please tell me how to rank my website on keywords like: "rubbish removal london", "waste clearance london", "junk collection london" and other similar keywords? I know that for person like me (without much experience in online marketing) will be difficult task to optimize the website, but at least - I need some advices from where to start. I'm also thinking to hire an SEO but not sure where to find a trusted company. Most importantly I have no idea how much should pay to expect good results? What is too much and what is too low? I will appreciate all advices.
Intermediate & Advanced SEO | | gorubbishgo0 -
Problems in indexing a website built with Magento
Hi all My name is Riccardo and i work for a web marketing agency. Recently we're having some problem in indexing this website www.farmaermann.it which is based on Magento. In particular considering google web master tools the website sitemap is ok (without any error) and correctly uploaded. However only 72 of 1.772 URL have been indexed; we sent the sitemap on google webmaster tools 8 days ago. We checked the structure of the robots.txt consulting several Magento guides and it looks well structured also.
Intermediate & Advanced SEO | | advmedialab
In addition to this we noticed that some pages in google researches have different titles and they do not match the page title defined in Magento backend. To conclude we can not understand if this indexing problems are related to the website sitemap, robots.txt or something else.
Has anybody had the same kind of problems? Thank you all for your time and consideration Riccardo0 -
Google is Really Slow to Index my New Website
(Sorry for my english!) A quick background: I had a website at thewebhostinghero.com which had been slapped left and right by Google (both Panda & Penguin). It also had a manual penalty for unnatural links which had been lifted in late april / early may this year. I also had another domain, webhostinghero.com, which was redirecting to thewebhostinghero.com. When I realized I would be better off starting a new website than trying to salvage thewebhostinghero.com, I removed the redirection from webhostinghero.com and started building a new website. I waited about 5 or 6 weeks before putting any content on webhostinghero.com so Google had time to notice that the domain wasn't redirecting anymore. So about a month ago, I launched http://www.webhostinghero.com with 100% new content but I left thewebhostinghero.com online because it still brings a little (necessary) income. There are no links between the websites except on one page (www.thewebhostinghero.com/speed/) which is set to "noindex,nofollow" and is disallowed to search engines in robots.txt. I made sure the web page was deindexed before adding a "nofollow" link from thewebhostinghero.com/speed => webhostinghero.com/speed Since the new website launch, I've been publishing new content (from 2 to 5 posts) daily. It's getting some traction from social networks but it gets barely any clicks from Google search. It seems to take at least a week before Google indexes new posts and not all posts are indexed. The cached copy of the homepage is 12 days old. In Google Webmaster Tools, it looks like Google isn't getting the latest sitemap version unless I resubmit it manually. It's always 4 or 5 days old. So is my website just too young or could it have some kind of penalty related to the old website? The domain has 4 or 5 really old spammy links from the previous domain owner which I couldn't get rid of but otherwise I don't think there's anything tragic.
Intermediate & Advanced SEO | | sbrault740 -
Looking for guidance on transferring and incorporating content from a purchased website into an existing website
One of my client’s recently purchased a competitor’s website, and we would like to transfer the content from the competitor’s website (http://www.wilson-hardness.com) to our client’s existing website (http://www.buehler.com); at the same time we want to minimize loss in keyword rankings the competitor’s website has established. The two websites work in similar fields: one measures and offers products in scientific measurement and analysis of various materials. The other website offers products that are in similar field: hardness testing equipment. Looking for suggestions on how to proceed or recommended reading on the topic. I’ve tried to do research, but haven’t found anything, so I’m not sure what to topic-names to search. Any guidance would be appreciated.
Intermediate & Advanced SEO | | TopFloor0 -
URL for New Product
Hi, We are creating a section on our established existing website to display our new marketplace product & associated category pages. This marketplace will be a section of the site where our users can sell online training courses that they've created. It will be branded on our site as the Marketplace. Is it important to include 'marketplace' in the URL? Or would it be better to include a relevant keyword such as 'training-courses' instead? Or both? I've assumed I shouldn't use both as that would increase the length of the URLs and number of subfolders.
Intermediate & Advanced SEO | | mindflash0 -
Is this Domain Change Worthwhile?
Hi- I have a client who has setup a new criminal law firm in the last few months. The URL is like: www.somenamelawyers.com ['somename' is the same # characters as their company name] I have run a successful AdWords a/c for them and many of the big traffic and conversion keywords include 'criminal lawyers'. From a SEO perspective, the long goal is to get traffic for 'criminal lawyers' and keywords that phrase match that. So I am considering migrating them to www.somenamecriminallawyers.com. I have researched this issue and understand the technicalities involved in moving. My question here is 'is this change worthwhile'. I think it is worthwhile because it really is in a sense rebranding them to be more clearly in a specific business domain, ie. criminal law. Also, they are a new outfit so they don't have a lot of backlinks yet. And mainly, they will get a SEO boost to their core keywords 'criminal lawyers'. Thanks in advance for your thoughts- Jules
Intermediate & Advanced SEO | | Juller0