How long to wait before judging changes?
-
After making SEO focused changes (adding/removing internal links, changing nofollow attributes, changing titles, etc) how long should I wait to "judge" the effects of those changes on my ranking?
-
Have your page come up in a search (you can always search for the url) and hover over it. Arrows will appear to the right of the result. Hover over them, and a preview of the cached copy will appear. Click on the word "cached" and it will bring up the cached version of the page, with a date at the top. (This works slightly differently in different browsers I have seen, but something like this will bring up the cache.) http://www.googleguide.com/cached_pages.html
-
Hi, I'm not seeing the date of the cached copy in the search results, where do you find it?
-
I usually wait until the pages that I made changes to are crawled again. I determine this by looking at the date of Google's cached copy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Change Phone Number Based on Traffic Source + Ping URL for Call Tracking Number
Hi Everyone, Is there a tool that can change the phone number on a web page based on the visitor source (i.e., direct, organic, paid, etc.)? I'd like to implement a solution like this with different call tracking numbers based on the visitor source. We use the Google suite for our analytics (GA, GTM, Google Data Studio, Google Optimize is also an option as well). - Also, is there a good call tracking service that will ping a URL each time the phone number is called so that we can track these calls as events in GA? The majority of our visitors use a desktop PC and dial in the number on the screen rather than clicking (tapping) on it from a mobile device. Thanks, Andy
Reporting & Analytics | | AndyRCWRCM0 -
How to change domains in Google Analytics without losing the data
Hi there, We recently changed our domain from .COM to .NET so that all our subdomains from external pages matched. Right now in Google Console we have our new .NET website being tracked, but in GA we are still tracking .COM. It is also causing issues with MOZ crawling our site because of the .COM/.NET discrepancy. My question is what is the best way to change our Google Analytics from .COM to .NET without losing historical data and what considerations do we need to change before implementing this? Our team was concerned that just downloading the old data would be too vast and it we wouldn't be able to continue manipulating it dynamically in GA. Thanks!!
Reporting & Analytics | | cPanel-LLC.0 -
Does anyone have a good resource for seeing SERP feature/presentation change Year-Over-Year?
Moz only tracks general SERP feature changes for the last 30 days.
Reporting & Analytics | | homedepot0 -
Webmaster Tools equivalent to Change Default Address found in Analytics
Hello all! We're changing from http to https. In Google Analytics there is an option to change the default address so we keep our historical data. I can't find a similar option in Webmaster Tools though. Do you have to setup a new property or is there an option to change your current one? Thanks in advance!
Reporting & Analytics | | thegrbteam0 -
Two long established sites with similar audiences, what do we do?
Hi guys, We operate two long established and reasonably well ranking sites — our company website which was built on a keyword domain: market-stalls.co.uk (approx 15 years online) and our online store which was established several years later on a different domain: tradersupplies.co.uk (approx 9 years online). (At the bottom of this post I've attached real world traffic and turnover figures that demonstrate the issue we're facing) The problem is... The above sites target very similar audiences and keywords and both rank fairly well but I know are likely competing against eachother We're a small company (8-10 employees) and we (or rather, I) don't have the time or resources to blog, build back links, manage opseo and all the social channels etc for both sites. I'm struggling to cope with one. The question is... Do we abandon the original company site (market-stalls.co.uk) in favour of pooling all our resource in to improving rankings for our online store (tradersupplies.co.uk). All our social media presence relates to tradersupplies.co.uk. We don't have any social channels for market-stalls.co.uk. Ironically, the only blog we have is established on market-stalls.co.uk — set up a couple of years ago in the hope to pull ourselves back up the rankings — but it hasn't been updated in over a year due to time restraints. Or do we attempt to keep both sites operational, despite a lack of resource? That would likely include a fairly sizeable overhaul of market-stalls.co.uk to bring it up to date with modern design standards, establishing social media channels for market-stalls.co.uk, creating a blog on tradersupplies.co.uk, and regularly updating two blogs and two sets of social media channels with unique content. Sounds like a pretty huge job right!? Obviously, had we been setting up our business in 2017 and having read the many community posts on the subject of multiple websites, we wouldn't be splitting our time between two websites and would be focussing solely on building one highly ranking site. But unfortunately we're not in this position and we're in a quandary because we don't know whether or not we should let our original, highly ranking company site drop off the radar in favour of focussing on building traffic to our online store. This situation arose out of a decision to establish our online store on a different domain to our company website. Back in 2007 I rebuilt market-stalls.co.uk and spent a lot of time optimising it. The site blew up and we were ranking very well for all kinds of keywords related to market stalls In 2009 we opened our online store tradersupplies.co.uk which sells all of the products advertised on market-stalls.co.uk and then some By using "buy now" buttons on market-stalls.co.uk which redirected to tradersupplies.co.uk, our original site was driving a large amount of traffic and sales to tradersupplies.co.uk. At it's peak it was driving almost £6,000 GBP a month in sales. This has since dropped to around a third/quarter of this total. As the business grew we began to run short of time to maintain market-stalls.co.uk and it has inevitably slipped down the rankings This has also had a direct impact on the referral traffic and resulting sales on tradersupplies.co.uk. I've attached below the analytics which show the drop in referral traffic to tradersupplies.co.uk and the drop off in sales. I have a feeling I know the answer to this debacle but I'm keen to hear the opinions of those that may have found themselves in this position before! UPDATE: I've just had a call with our Magento developer halfway through writing this post ... he has suggested we transfer all content from market-stalls.co.uk over to CMS pages on our Magento powered online store, and create 301 redirects. Apparently this will carry the weight of market-stalls.co.uk over to tradersupplies.co.uk. Does anyone have any thoughts on this? turnover.jpg
Reporting & Analytics | | tinselworm0 -
Changes to cookies, August 24 or 25? (organic search not being cookied?)
Hi folks. We've seen a precipitous change in the referral data that we're able to gather from cookies. Specifically: On August 24 or 25, traffic to our site that was cookied as coming from organic search dropped by ~25%, and traffic coming in with no referrer data at all (i.e., it appears to be "direct") rose by roughly the same amount. As far as we can see, we haven't changed anything in our systems that would have caused this (we're not just mis-reading the cookie info), so I'm looking for external reasons. Has anyone else seen this? Or have any ideas why it would happen?
Reporting & Analytics | | RobM4160 -
Can you arrange Google Analytics source/medium traffic by percentage change?
I'm doing a year to year traffic audit for a client. I would like to analyze Google Analytics source/medium traffic by percent change. Is there a way to do this? Do I have to create a custom variable? 9BH70RO
Reporting & Analytics | | VanguardCommunications0 -
IP address changed, subdomains added - how will affect?
Hello, Two weeks ago we have changed IP address of our website, also we've added new subdomains for static content (like img.domain.com & js.domain.com) and changed the links on the site accordingly. The old IP is also working and the old links are accessible too. For some reason, since the change, we see a SE (google) traffic constant drop everyday. I've read only Google's support (http://support.google.com/webmasters/bin/answer.py?hl=en&answer=34437) that such change shouldn't affect the ranking anyhow. On the other hand I've consulted with SEO people and was told that such change may affect in the close new feature (for couple of weeks) and then bring the ranking back. I would like to hear another opinion, I want to get back to our board with approved answers. Please advice. Thanks.
Reporting & Analytics | | maddogx0